The WebCEO Insider’s Guide

Everything we know about WebCEO in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.

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ToolGPAOctober 2026

WebCEO

The Insider’s Guide

SEO platform for agencies with white-label reports and audits

Every plan, grade, refund rule and rival among SEO tools, read from WebCEO’s own pages.

Made by WebCEO LLC · checked Oct 23, 2026 · toolgpa.com

2.2GPA

01WelcomeWhat it is, who it suits, its grades and the ten things to know first
02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
03What it doesIts main features, where it runs, what it works with and who makes it
04Where it standsIts grades against its category, and whether to keep it or make your own
05The alternativesThe tools it is most often weighed against, side by side
06Quick answersThe questions people ask about it, each answered in a line or two
07About ToolGPAWho made this guide, what else is on the site, and how to cite it

ToolGPA put this guide together from WebCEO’s own pages, its app-store listings and our grades. Every fact in it is on WebCEO’s page too, where it is kept up to date. Checked Oct 23, 2026.

Part 01 · Overview

Welcome

What it is, who it suits, its grades and the ten things to know first

2.2

GPA, above 20 of the 64 other SEO tools we grade

WebCEO is a web-based SEO platform with 24 tools for rank tracking, keyword research, site audits, backlink analysis and competitor research. It is aimed mainly at agencies, with branded reports, a task manager, a lead-capture audit widget and the option to run the tools under an agency's own domain. Plans run from a one-site Solo plan to a pay-as-you-go Agency Unlimited plan.

To get you started, here are 9 things to know about WebCEO, taken from its own pages and our grades.

1
Best for agencies reselling white-label SEO
WebCEO is an agency-minded SEO platform with 24 tools: rank tracking, keyword research, audits, backlinks and toxic link checks, plus branded reports, a task manager and a lead-capture audit widget, from $32 a month on yearly billing.
2
Paid plans start at $32 a month
As its pricing page puts it: $32 per month, billed annually ($36 billed quarterly).
3
You can try it first
14-day free trial, no credit card required
4
It runs on Web
Web.
5
Rank tracking
Checks live rankings by location and device, including local packs, Knowledge Graph, ads and featured snippets. Automated scans are weekly, or daily on Agency Unlimited.
6
Site audit and on-page analysis
Scores each landing page and lists technical issues, with mobile and page speed checks and an internal links audit. Plans audit 1,000 to 150,000 pages.
7
Backlink and toxic link tools
A backlink checker, a toxic link checker for link detox and a Competitor Backlink Spy, with Majestic and Moz metrics included at no extra cost.
8
A 2.2 GPA, above 20 of 64
That is against the other SEO tools we grade, on value, the free plan, features, ease of use and platforms.
9
Keep it
To replace WebCEO you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one.

WebCEO at a glance

Pricing: Free trial, from $32 per month, billed annually ($36 billed quarterly)
Free plan: No
Free trial: 14-day free trial, no credit card required
Runs on: Web
Made by: WebCEO LLC, since 2000
Category: SEO Tools
Our grade: 2.2 GPA, fair

The report card

Best for agencies reselling white-label SEO

WebCEO is an agency-minded SEO platform with 24 tools: rank tracking, keyword research, audits, backlinks and toxic link checks, plus branded reports, a task manager and a lead-capture audit widget, from $32 a month on yearly billing. But below Agency Unlimited, rankings are scanned weekly and only to the top 50, Solo has a 3-month minimum and no branded reports, and Agency Unlimited's bill moves with use.

ToolGPA report cardWebCEOGraded Oct 23, 2026

Subject	Grade	Comment
Value for money	C	Solo is $32 a month billed yearly ($36 quarterly, with a 3-month minimum) for 1 project, 1 user and 100 keywords. Mid-range for this category. Agency Unlimited is $83 a month yearly plus usage fees, so that bill moves.
Free plan and trial	C	No free plan, but a 14-day trial with no credit card required.
Features	C	Rank tracking with local packs and snippets, keyword research, audits of up to 150,000 pages, backlink and toxic link tools with Majestic and Moz metrics, and 90+ branded reports. The gap the listing names: weekly scans and the top 50 only, below Agency Unlimited.
Ease of use	C	No rating on record. Solo comes with simplified step-by-step instructions, but 24 tools, usage fees and per-location keyword counts take some learning.
Platforms and integrations	B	Web only, connected to Google Analytics, Search Console, Google Ads, Business Profile, Looker Studio, PageSpeed Insights, Majestic and Moz, with an API on Agency Unlimited. No desktop or phone app.

Grade point averageFair, out of 4.02.2

An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.

Who WebCEO is for

Fits if you resell SEO under your own brand and domain
Works for agencies that want an audit widget on their site to collect leads

Who it is not for

Skip it if you need daily rankings or the top 100, which only Agency Unlimited gets
Tight if you're on Solo, with a 3-month minimum, 1 user and no branded reports
Not for you if you want a fixed bill on Agency Unlimited, which charges per project, user and 1,000 rank queries
Watch out: a keyword tracked in several places, devices or engines counts once for each
Watch out: white label on Agency Unlimited is $40 extra, and there's no free plan, only the 14-day trial

Good to know

Good for

SEO agencies reselling white-label tools and reports to clients
Agencies that want an audit widget to collect leads on their own site
In-house teams wanting rankings, audits and backlinks on a fixed fee

Worth knowing

There is no free plan, only the 14-day trial. Solo has a 3-month minimum, one user and no branded reports.
Agency Unlimited's bill varies with use: $2 per project, $5 per extra user, $4 per 1,000 rank queries, $0.80 per 1,000 backlinks found and $40 for white label.
Startup, Corporate and Solo track only the top 50 results with weekly automated scans; daily scans and top-100 results need Agency Unlimited.
A keyword tracked in several locations, devices or search engines counts once for each against the plan's keyword limit.

Part 02 · Pricing

What it costs

Every plan, the free plan, ways to pay less and how prices have moved

$32

A month to start

WebCEO is a paid product with a free trial, starting at $32 per month, billed annually ($36 billed quarterly).

Solo
$32
per month, billed annually ($36 billed quarterly, 3-month minimum)
1 project, 1 user and 100 keywords in the top 50, scanned weekly, with 1,000 pages audited and simplified step-by-step SEO instructions.
Agency Unlimited
$83
per month, billed annually ($99 billed monthly), plus usage fees
Unlimited projects at $2 each a month, users at $5 each and keywords at $4 per 1,000 rank queries, with daily scans, the API and white-label support.
Startup
$99
per month, billed annually ($119 billed monthly)
5 projects, 5 extra users and 750 keywords in the top 50, with weekly scans, 5,000 pages audited and branded reports.
Corporate
$251
per month, billed annually ($299 billed monthly)
30 projects, 10 extra users and 2,400 keywords, with 150,000 pages audited, 20 Business Profile locations per project and an audit widget for your site.

Trying it first

14-day free trial, no credit card required

Read from webceo.com on Oct 23, 2026.

Ways to pay less

Annual discount
Save 16% with annual billing
WebCEO's pricing page lists a 16% saving on annual billing: Startup is $99 a month paid annually instead of $119 a month.
Stated on webceo.com
Other savings
Halloween special: double the time paid for, to October 31
From October 13 to 31, 2026, ordering 1, 3 or 6 months of Startup, Corporate or Agency Unlimited gives the same length of time again free.
Stated on webceo.com

Part 03 · Features

What it does

Its main features, where it runs, what it works with and who makes it

Place it runs: Web

SEO platform for agencies with white-label reports and audits. Here is what it does, as its own site describes it, and what it covers: public API, reports, keyword research, rank tracking, site audit, backlink analysis, internal linking.

Rank tracking: Checks live rankings by location and device, including local packs, Knowledge Graph, ads and featured snippets. Automated scans are weekly, or daily on Agency Unlimited.
Site audit and on-page analysis: Scores each landing page and lists technical issues, with mobile and page speed checks and an internal links audit. Plans audit 1,000 to 150,000 pages.
Backlink and toxic link tools: A backlink checker, a toxic link checker for link detox and a Competitor Backlink Spy, with Majestic and Moz metrics included at no extra cost.
Branded reports and white label: 90+ reports can carry your logo and be emailed to clients from your own mail server. Agency Unlimited can host the tools on your own domain for $40 a month.
Lead-generation audit widget: A free SEO audit button on an agency's site sends prospects a short report. It comes with Corporate (5 leads a day) and Agency Unlimited ($0.49 a lead, no cap).
Task Manager: Issues found by every tool appear as to-do items that can be assigned to teammates, alongside ready-made SEO checklists.

Where it runs

What it works with

Google Analytics
Google Search Console
Google Ads
Google Business Profile
Looker Studio
Google PageSpeed Insights
Majestic
Moz

WebCEO is made by WebCEO LLC, and has been around since 2000.

Part 04 · Standing

Where it stands

Its grades against its category, and whether to keep it or make your own

20/64

Other SEO tools it is graded above

WebCEO's GPA of 2.2 is higher than 20 of the 64 other SEO tools we grade, and level with 21.

It stands best on platforms and integrations (B, above 15 of 64) and worst on features (C, above 0).

Its paid plans start at $32 a month, against a middle price of $39 for the category: 22 of the 56 others that charge start lower.

On features, ease of use and platforms it scores 2.3 out of 4. 7 tools score higher and cost less.

Each grade against the category

Every bar is all 65 SEO tools we grade, cut by the letter each got. WebCEO’s own letter is outlined.

CValue for money
Above 11 of 64
CFree plan and trial
Above 14 of 64
CFeatures
Above 0 of 64
CEase of use
Above 0 of 64
BPlatforms and integrations
Above 15 of 64

Price against what you get

Each dot is one of 57 SEO tools. Further left costs less; higher up scores better on features, ease of use and platforms. WebCEO is the marked dot.

What paid plans start at, a month (each step along is roughly double) →

Keep it, or make your own?

Whether this is something you could build for yourself with an AI app builder, and what you would give up.

Keep it

To replace WebCEO you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one.

That makes this kind of software worth paying for, not this one in particular: 23 of the 64 other SEO tools grade higher. It costs $384 a year.

What you could make

Internal linking and reports: an app builder makes these well.

What you could not

Search volumes for millions of keywords, gathered and kept up to date.
An index of the links between billions of web pages.
Daily checks of where your pages rank in search results.
A crawler that checks every page of a site.
It plugs into other products, Google Analytics, Google Search Console and Google Ads among them, and has an API.
Hooks into the device itself: widgets.

What this rests on. WebCEO’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.

Part 05 · Alternatives

The alternatives

The tools it is most often weighed against, side by side

SE Ranking, Semrush, SEO PowerSuite, Raven Tools and AgencyAnalytics

The 5 tools WebCEO is most often weighed against, with where each one differs from it.

2.2GPA
SE Ranking
Free trial · from $103.20/mo
SEO platform for rank tracking, audits, research and AI visibility.
- WebCEO also covers internal linking.
WebCEO and SE Ranking compared in full
2.2GPA
Semrush
Free plan · from $117.33/mo
SEO suite for keyword research, rank tracking and AI search visibility.
- Semrush has a free plan. WebCEO does not, though it has a free trial.
- WebCEO also covers internal linking.
WebCEO and Semrush compared in full
2.4GPA
SEO PowerSuite
Free plan · from $19.95/mo
Four desktop SEO apps for rankings, audits, backlinks and outreach.
- SEO PowerSuite has a free plan. WebCEO does not, though it has a free trial.
- Only WebCEO lists a web app.
- Only SEO PowerSuite lists Windows, macOS and Linux apps.
WebCEO and SEO PowerSuite compared in full
2.4GPA
Raven Tools
Free trial · from $39/mo
SEO tools and white-label client reports for agencies.
- WebCEO also covers internal linking.
WebCEO and Raven Tools compared in full
2.6GPA
AgencyAnalytics
Free trial · from $20/mo
White-labeled client reporting dashboards for marketing agencies.
- WebCEO also covers keyword research, site audit and internal linking.
- AgencyAnalytics also covers dashboards.
WebCEO and AgencyAnalytics compared in full

Part 06 · Questions

Quick answers

The questions people ask about it, each answered in a line or two

Questions, each answered in a line or two

The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.

Is WebCEO free?

No, WebCEO is a paid product, but you can try it first. 14-day free trial, no credit card required.

How much does WebCEO cost?

WebCEO lists 4 plans. Solo: $32 per month, billed annually ($36 billed quarterly, 3-month minimum).

What platforms does WebCEO work on?

WebCEO is available on Web.

Does WebCEO offer any discounts?

WebCEO publicly lists the following: Save 16% with annual billing; Halloween special: double the time paid for, to October 31.

Does WebCEO have an Android app?

No Android app was listed when its pages were read on Oct 23, 2026. WebCEO is listed for Web.

Does WebCEO have an iPhone app?

No iPhone app was listed when its pages were read on Oct 23, 2026. WebCEO is listed for Web.

Is WebCEO open source?

WebCEO is not described as open source on its own site, as read on Oct 23, 2026.

Does WebCEO have an API?

Yes. WebCEO offers a public API, according to its own site.

What does WebCEO integrate with?

WebCEO's listing names Google Analytics, Google Search Console, Google Ads, Google Business Profile, Looker Studio, Google PageSpeed Insights, Majestic and Moz.

Who makes WebCEO?

WebCEO is made by WebCEO LLC. It dates from 2000.

What are the alternatives to WebCEO?

The closest alternatives to WebCEO in our directory are SE Ranking, Semrush, SEO PowerSuite, Raven Tools and AgencyAnalytics.

How does WebCEO compare with other SEO tools?

WebCEO's GPA of 2.2 is higher than 20 of the 64 other SEO tools we grade, and level with 21.

Is WebCEO good value for money?

ToolGPA grades WebCEO C for value for money. Its paid plans start at $32 a month, against a middle price of $39 for the category: 22 of the 56 others that charge start lower.

Could I make my own version of WebCEO?

To replace WebCEO you would be making search volumes for millions of keywords, gathered and kept up to date.

Where this guide comes from

The prices, plans, platforms and features were read from WebCEO’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from WebCEO's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.

Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by WebCEO LLC. Prices change, so check webceo.com before you buy.

Part 07 · About

About ToolGPA

Who made this guide, what else is on the site, and how to cite it

3,189

Tools graded, in 94 categories

ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.

Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.

3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries

What else is on toolgpa.com

Scan for the live page

Prices and grades as they are today

Quoting this guide?

Please name ToolGPA and link to the live page, so readers can check the figures for themselves:

ToolGPA, "WebCEO: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/webceo

Know someone choosing between SEO tools?

Send them this guide: toolgpa.com/tools/webceo/guide

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See our other guides

The best-graded SEO tools after WebCEO, each with an Insider's Guide of its own.

ToolGPA

Choosing software? Every tool graded, every price dated.

Compare tools at toolgpa.com ›

Everything in this guide is ToolGPA’s own summary of what WebCEO’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. WebCEO is a trademark of its owner, and this guide is not made, paid for or approved by WebCEO LLC. Prices and plans change: check webceo.com before you buy.