Alternatives · Affiliate Software
Cello alternatives
As of Nov 13, 2026, the best Cello alternative for most people is FirstPromoter (2.6 GPA), second in our ranking of affiliate and referral tools. The best free one is GrowSurf (2.6 GPA).
Cello compared with 5 alternatives: FirstPromoter, PartnerStack, Rewardful, Referral Factory and GrowSurf.
Cello has a free plan. Paid plans start at $65 per month for up to $10K referral ARR. 1 of the 5 alternatives is free or has a free plan. 3 more offer a free trial.
Listings checked up to Nov 13, 2026 · Where the facts come from
Black Friday: is there a Cello sale?
At a glance
| Tool | Price | Free plan | Runs on |
|---|---|---|---|
| CelloThis tool | Free plan · from $65/mo | Yes | Web, iOS, Android |
| FirstPromoter | Free trial · from $49/mo | Trial only | Web |
| PartnerStack | Paid | No | Web |
| Rewardful | Free trial · from $49/mo | Trial only | Web |
| Referral Factory | Free trial · from $200/mo | Trial only | Web |
| GrowSurf | Free plan · from $125/mo | Yes | Web |
Price against what you get
Cello starts at $65 a month and scores 2.7 out of 4 on features, ease of use and platforms. None of the 4 alternatives on this chart both scores higher and starts lower.
FirstPromoter and Rewardful start lower without scoring higher.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
How each one differs from Cello
FirstPromoter
Affiliate, referral and influencer programs for SaaS subscriptions
- FirstPromoter starts at $49 per month for up to $5,000 of affiliate revenue a month.
- FirstPromoter has no free plan, only a free trial, unlike Cello.
- FirstPromoter lists no iOS and Android apps, which Cello has.
- FirstPromoter does not cover reports, which Cello does.
Suits: SaaS companies billing through Stripe, Paddle, Chargebee, Recurly or Braintree
PartnerStack
B2B partner platform for affiliate, referral and reseller programs
- PartnerStack has no free plan, unlike Cello.
- PartnerStack lists no iOS and Android apps, which Cello has.
- PartnerStack does not cover reports, which Cello does.
Suits: B2B SaaS companies running affiliates, resellers and referral partners together
Rewardful
Affiliate and referral tracking for SaaS companies billing on Stripe
- Rewardful starts at $49 per month for up to $7,500 of affiliate revenue a month.
- Rewardful has no free plan, only a free trial, unlike Cello.
- Rewardful lists no iOS and Android apps, which Cello has.
- Rewardful does not cover reports, which Cello does.
Suits: SaaS and AI companies billing subscriptions through Stripe or Paddle
Referral Factory
Referral program software for mid-market and enterprise teams
- Referral Factory starts at $200 per month for up to 20,000 users.
- Referral Factory has no free plan, only a free trial, unlike Cello.
- Referral Factory lists no iOS and Android apps, which Cello has.
- Referral Factory also covers no-code.
Suits: Companies with a large customer base running a referral program
GrowSurf
Referral and affiliate program software with developer SDKs
- GrowSurf starts at $125 per month, billed yearly ($179 billed monthly).
- GrowSurf lists no iOS and Android apps, which Cello has.
- GrowSurf also covers marketing automation.
- GrowSurf does not cover reports, which Cello does.
Suits: SaaS, consumer and health companies rewarding customer referrals
Limits worth knowing in Cello
- User-referral plans are capped by referral ARR: $10K, $50K and $100K, with Enterprise for more.
- The page text shows dollars, but its structured pricing data lists euro amounts, so confirm the currency at sign-up.
- Partner referrals charge a transaction cost of 5% on Free, 3.5% on Plus and Pro, and 2% on Enterprise.
- Dedicated success manager is not on the Start plan.
Common questions
What are the alternatives to Cello?
The alternatives to Cello in this directory are FirstPromoter, PartnerStack, Rewardful, Referral Factory and GrowSurf. Each one has a side-by-side comparison with Cello.
Is there a free alternative to Cello?
Yes. GrowSurf has a free plan alongside paid ones.
When were these prices checked?
Each listing shows its own date. On this page they run from Oct 18, 2026 to Nov 13, 2026. Vendors change prices without notice, so confirm on their site before you buy.