Cello vs Rewardful (2026): which should you pick?

Pick Cello if

• Fits if you run B2B SaaS and want referrals from both users and partners
• Works for small partner programs that stay under 5 transacting partners

Look elsewhere if

• Skip it if your referral ARR is above $10K, where the next user plan is $200 a month
• Tight if you grow past 5 partners, as the next partner plan is $80 a month
• Watch out: partner plans take a transaction cost of 5% on Free and 3.5% on Plus and Pro
• Watch out: the page shows dollars but its pricing data lists euros, so check the currency at sign-up

Pick Rewardful if

• Fits if you run a SaaS on Stripe or Paddle and want commissions to follow each subscription
• Works for a first affiliate program under $7,500 a month of affiliate revenue

Look elsewhere if

• Skip it if you run a Shopify store, as it reads sales through Stripe or Paddle
• Tight if you want a branded portal on your own domain or more than one campaign, which start on Growth at $99 a month
• Not for you if you want to pick up the phone for support, which is Enterprise only
• Watch out: Starter stops at $7,500 a month of affiliate revenue, and passing it moves you up a tier
• Watch out: Managed Payouts cost 3% of payouts, and affiliates may pay withdrawal fees

Cello

• User-referral plans are capped by referral ARR: $10K, $50K and $100K, with Enterprise for more.
• The page text shows dollars, but its structured pricing data lists euro amounts, so confirm the currency at sign-up.
• Partner referrals charge a transaction cost of 5% on Free, 3.5% on Plus and Pro, and 2% on Enterprise.
• Dedicated success manager is not on the Start plan.

Rewardful

• Plans are capped by affiliate-attributed revenue: Starter stops at $7,500 a month, and higher revenue moves you to a higher tier.
• Rewardful takes 0% of revenue, but optional Managed Payouts cost 3% of payouts, and affiliates may pay withdrawal fees.
• Starter has one campaign and two team members; a branded portal, custom domain and invite-only campaigns need Growth.
• Phone support and one-click PayPal payouts are on Enterprise only.

Cello

In-product referrals

A web SDK and a mobile SDK for iOS, Android, Flutter and React Native put personal referral links inside the product, with no separate sign-up.

Sharing and attribution

Share by email, social, QR code or unique link, with branded landing pages and auto attribution that recovers missed attributions.

Campaigns and rewards

Campaigns carry payout rules, and users are notified and rewarded automatically when a referral succeeds.

Activation sequences

Automated engagement sequences across in-product and email touchpoints encourage users to share.

Partner referrals

A separate line for affiliates and influencers, priced by campaigns and transacting partners, with a growth portal.

Performance analytics

Referral performance is tracked in a portal in real time, with text customizable in more than 10 languages.

Rewardful

Stripe and Paddle billing sync

Commissions adjust on their own when a referred customer upgrades, downgrades, cancels, gets a refund or starts a free trial, and Rewardful data shows inside the Stripe dashboard.

Links and coupon codes

Affiliate links work on any page of your site through a URL parameter such as ?via=name, and coupon codes credit influencers where links cannot be used.

Flexible commissions

Set percentage or fixed commissions, one-time or recurring, with your own cookie length, first- or last-touch attribution, double-sided incentives and minimum payout thresholds.

Affiliate portal

Affiliates sign up and find their links, codes, earnings and an assets library of logos and copy; Growth and Enterprise brand it on your own domain.

Payouts

Pay affiliates in bulk through PayPal or Wise, or hand payouts to Rewardful's Managed Payouts, which charges a 3% processing fee.

Fraud checks and API

Suspected self-referrals are flagged and deactivated automatically, and a REST API on every plan supports a white-labeled program.

Cello

• User referrals Start$65

  per month for up to $10K referral ARR

  Unlimited referrals, 1 campaign, all integrations and features, Slack support, 0% transaction costs. Shown with a 32% discount.

• User referrals Grow$200

  per month for up to $50K referral ARR

  Unlimited campaigns, priority Slack support and a dedicated success manager. Shown with a 33% discount.

• User referrals Scale$750

  per month for up to $100K referral ARR

  Same features as Grow at a higher referral ARR ceiling; Enterprise has unlimited ARR at a custom price.

• Partner referrals Free$0

  1 campaign and up to 5 transacting partners, with a 5% transaction cost.

• Partner referrals Plus$80

  per month for up to 25 transacting partners

  3 campaigns, with a 3.5% transaction cost.

• Partner referrals Pro$280

  per month for up to 100 transacting partners

  10 campaigns, 3.5% transaction cost. The Enterprise tier has custom pricing and a 2% transaction cost.

Rewardful

• Starter$49

  per month for up to $7,500 of affiliate revenue a month

  One campaign, up to two team members, unlimited affiliates and visitors, all integrations and the REST API. No branded portal or custom domain.

• Growth$99

  per month for up to $15,000 of affiliate revenue a month

  Unlimited campaigns and team members, plus a branded affiliate portal on a custom domain, private invite-only campaigns and custom rewards.

• Enterprise$149

  per month for up to $30,000 of affiliate revenue a month

  Tiered by revenue: $299 a month up to $75,000, $499 up to $150,000 and $2,000 up to $1M. Adds phone support and one-click PayPal payouts.

Cello

No public discounts listed.

Rewardful

• Annual discount

  Two months free with yearly billing

  Annual billing gives 12 months for the price of 10: Starter is $490 a year, Growth $990 a year and Enterprise from $1,490 a year.