Later alternatives · Social Media
Free alternatives to Later
Later has no free plan. 5 of the 19 other social media schedulers in this directory are free or have a free plan.
Later is a paid product with a free trial, starting at $18.75 per month for up to 8 social profiles, billed annually. All of them pair the free plan with paid ones.
5 tools · Listings checked up to Oct 17, 2026 · Where the facts come from
How each one differs from Later
- Free plan · from $5/mo
Buffer
Social media scheduler priced by the channel, with a free plan
What is free: Up to 3 channels, 10 scheduled posts per channel at a time, 1 user, 100 saved ideas and 30 days of analytics history.
- Buffer starts at $5 per channel / month, billed annually ($6 billed monthly). Later starts at $18.75 per month for up to 8 social profiles, billed annually.
- Buffer has a free plan. Later does not, though it has a free trial.
- Buffer also covers templates.
- Later also covers shared inbox.
- Free plan · from $20/mo
Metricool
Social media planner and analytics priced by the number of brands
What is free: 1 brand on every network except LinkedIn and X, 20 scheduled posts a month, 5 competitors and 30 days of analytics.
- Metricool starts at $20 per month for up to 5 brands, billed annually ($25 billed monthly). Later starts at $18.75 per month for up to 8 social profiles, billed annually.
- Metricool has a free plan. Later does not, though it has a free trial.
- Only Later lists a browser extension.
- Later also covers shared inbox.
- Free plan · from €9/mo
Iconosquare
Social media analytics and scheduling for brands and agencies
What is free: 1 user, up to 2 social profiles, 10 scheduled posts a month per profile, standard analytics and 1 month of history.
- Iconosquare starts at €9 per month for up to 3 social profiles, billed annually. Later starts at $18.75 per month for up to 8 social profiles, billed annually.
- Iconosquare has a free plan. Later does not, though it has a free trial.
- Only Later lists a browser extension.
- Later also covers shared inbox.
- Free plan · from $10/mo
Zoho Social
Social media scheduler priced per brand, with agency plans
What is free: 1 brand of 6 channels (X, Instagram, Facebook Page, LinkedIn profile and page, Google Business Profile) and 1 member. Posts go out at once; no scheduling.
- Zoho Social starts at $10 per month for 1 brand (14 channels), billed annually ($15 monthly). Later starts at $18.75 per month for up to 8 social profiles, billed annually.
- Zoho Social has a free plan. Later does not, though it has a free trial.
- Free plan · from $4/mo
Publer
Social media scheduler priced by connected accounts and members
What is free: 1 user, 1 workspace, 3 social accounts other than X, 10 scheduled posts per account at a time and 25 drafts.
- Publer starts at $4 per month for 1 social account, billed yearly ($5 billed monthly). Later starts at $18.75 per month for up to 8 social profiles, billed annually.
- Publer has a free plan. Later does not, though it has a free trial.
- Later also covers shared inbox.
Common questions
Is there a free alternative to Later?
Yes. Buffer, Metricool, Iconosquare, Zoho Social and Publer are free or have a free plan.
Does Later have a free plan?
Later has no free plan. Later is a paid product with a free trial, starting at $18.75 per month for up to 8 social profiles, billed annually.
When was this checked?
Every listing on this page was checked on Oct 17, 2026, against the pages it cites. Vendors change prices and plans without notice, so confirm on their site before you buy.
This page is built from the listings. A tool is here because its listing says so, and the order is how close each is to Later: the alternatives its listing names first, then the tools that share the most features with it.