Alternatives · Affiliate Software
Referral Factory alternatives
As of Nov 13, 2026, the highest-graded Referral Factory alternative is GrowSurf (2.6 GPA). It's also the best free one.
Referral Factory compared with 8 alternatives: ReferralCandy, Friendbuy, Referral Rock, GrowSurf, ReferralHero and 3 more.
Referral Factory is a paid product with a free trial, starting at $200 per month for up to 20,000 users. 2 of the 8 alternatives are free or have a free plan. 4 more offer a free trial.
Listings checked up to Nov 13, 2026 · Where the facts come from
Black Friday: is there a Referral Factory sale?
At a glance
| Tool | Price | Free plan | Runs on |
|---|---|---|---|
| Referral FactoryThis tool | Free trial · from $200/mo | Trial only | Web |
| ReferralCandy | Free trial · from $39/mo | Trial only | Web |
| Friendbuy | Paid | No | Web |
| Referral Rock | Free trial · from $250/mo | Trial only | Web |
| GrowSurf | Free plan · from $125/mo | Yes | Web |
| ReferralHero | Free trial · from $249/mo | Trial only | Web |
| Cello | Free plan · from $65/mo | Yes | Web, iOS, Android |
| Genius Referrals | Free trial · from $119/mo | Trial only | Web |
| Referrizer | Paid | No | Web |
Price against what you get
Referral Factory starts at $200 a month and scores 2.7 out of 4 on features, ease of use and platforms. None of the 6 alternatives on this chart both scores higher and starts lower.
ReferralCandy, GrowSurf, Cello and Genius Referrals start lower without scoring higher.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
How each one differs from Referral Factory
ReferralCandy
Customer referral and affiliate programs for online stores
- ReferralCandy starts at $39 per month.
- ReferralCandy does not cover no-code and reports, which Referral Factory does.
Suits: Shopify stores that want customers to refer friends for a reward
Friendbuy
Referral, loyalty and influencer programs for consumer brands
- Friendbuy does not cover no-code and reports, which Referral Factory does.
Suits: Consumer brands running referral, loyalty and creator programs together
Referral Rock
Referral program software for businesses with sales and support teams
- Referral Rock starts at $250 per month, billed monthly.
- Referral Rock also covers workflow automation.
- Referral Rock does not cover no-code, which Referral Factory does.
Suits: Service businesses and B2B companies whose staff earn referrals
GrowSurf
Referral and affiliate program software with developer SDKs
- GrowSurf starts at $125 per month, billed yearly ($179 billed monthly).
- GrowSurf has a free plan, which Referral Factory lacks.
- GrowSurf also covers marketing automation.
- GrowSurf does not cover no-code and reports, which Referral Factory does.
Suits: SaaS, consumer and health companies rewarding customer referrals
ReferralHero
Referral, affiliate, waitlist and contest campaigns with a builder
- ReferralHero starts at $249 per month.
- ReferralHero does not cover no-code, which Referral Factory does.
Suits: Startups running waitlist or viral launch campaigns
Cello
Referral platform for B2B SaaS, for users and for partners
- Cello starts at $65 per month for up to $10K referral ARR.
- Cello has a free plan, which Referral Factory lacks.
- Cello also lists iOS and Android apps.
- Cello does not cover no-code, which Referral Factory does.
Suits: B2B SaaS teams adding referrals inside their own product
Genius Referrals
Referral and affiliate program software with automated payouts
- Genius Referrals starts at $119 per month, billed annually ($149 billed monthly).
- Genius Referrals also covers workflow automation.
- Genius Referrals does not cover no-code and reports, which Referral Factory does.
Suits: SaaS and ecommerce teams launching a first referral program
Referrizer
Referral, reputation and text marketing for local businesses
- Referrizer also covers marketing automation, email campaigns, business texting, sMS marketing and review collection.
- Referrizer does not cover no-code, reports, affiliate tracking and partner payouts, which Referral Factory does.
Suits: Gyms, studios and other appointment-based local businesses
Limits worth knowing in Referral Factory
- Price follows the number of users who join a campaign, whether referring or invited: 20,000 on Basic and 40,000 on Pro.
- White-labelling, your own domain, SSO and PayPal payouts are not on Basic.
- Self-hosted data, invoice billing and a dedicated account manager are Enterprise only.
- The vendor positions it for mid-market and enterprise teams rather than very small programs.
Common questions
What are the alternatives to Referral Factory?
The alternatives to Referral Factory in this directory are ReferralCandy, Friendbuy, Referral Rock, GrowSurf, ReferralHero, Cello, Genius Referrals and Referrizer. Each one has a side-by-side comparison with Referral Factory.
Is there a free alternative to Referral Factory?
Yes. GrowSurf and Cello have a free plan alongside paid ones.
Which Referral Factory alternatives work on Android?
The Referral Factory listing does not include an Android app. Cello lists one.
Which Referral Factory alternatives work on iOS?
The Referral Factory listing does not include an iOS app. Cello lists one.
When were these prices checked?
Each listing shows its own date. On this page they run from Oct 18, 2026 to Nov 13, 2026. Vendors change prices without notice, so confirm on their site before you buy.