Affonso vs FirstPromoter (2026): which should you pick?

Pick Affonso if

• Fits if you sell SaaS and pay affiliates out of Stripe-style payments
• Works for a small program under $1,000 a month in partner revenue

Look elsewhere if

• Tight if your program grows, as every plan has a cap on monthly partner revenue
• Skip it if you want managed payouts or private programs on the cheapest plan, since those start at Growth
• Pricey if you want your branding only: removing Affonso's costs Elite at $79
• Watch out: Launch is $15 only on yearly billing, and only Launch shows a monthly price

Pick FirstPromoter if

• Fits if you bill through Chargebee, Recurly or Braintree rather than just Stripe
• Works for programs mixing affiliates, influencers and customer referrals, with commissions up to three tiers deep

Look elsewhere if

• Tight if your affiliates bring in a bit over $5,000 a month, as Starter stops there
• Skip it if you run an online store rather than a subscription business
• Not for you if you need white-labeling, SSO or managed payouts without an Enterprise deal
• Tight if you're on Starter: 1,000 affiliates, three campaigns, and no custom dashboard or email domain
• Watch out: the AI assistant and MCP server are still in beta, and Enterprise tiers above $15,000 are priced through sales

Affonso

• Each plan has a cap on monthly partner revenue, so the plan has to be raised as the program grows.
• Managed payouts, private programs and custom domains are not part of Launch; removing Affonso branding needs Elite.
• Prices are shown on a yearly-billing basis; only Launch shows a monthly-billed price ($19).
• Affiliate discovery and email finder credits are limited per year on every plan.

FirstPromoter

• Plans follow affiliate-driven revenue: Starter stops at $5,000 a month, and passing a limit moves the account to the next tier.
• Starter allows up to 1,000 affiliates and three campaigns; a custom dashboard domain and custom email domain need Business.
• White-labeling, SSO, activity logs and Managed Auto Payouts are Enterprise only; managed payouts need approval and are for SaaS companies.
• The AI assistant and MCP server for Claude or ChatGPT are marked beta.

Affonso

Link and coupon tracking

Referrals are tracked through personalized links or coupon codes, with sub-ID tracking, deep links, QR codes and a setting to bypass ad blockers.

Commission rules

Recurring or one-time commissions, pay-per-lead, multi-level commissions, partner-specific rules and non-monetary rewards, with currency conversion.

Managed payouts

On Growth and above, Affonso pays affiliates for you. Payout routes listed include PayPal, Wise and wire transfer, and W-8/W-9 tax forms can be collected.

Partner portal

A branded portal where partners see their activity, with a creative library, several languages and an embeddable referral dashboard.

Fraud protection

A risk center with self-referral and disposable-email detection, paid-traffic detection, and automatic handling of chargebacks and refunds.

Affiliate discovery

An internal marketplace and a discovery agent help find affiliates, including those already promoting competitors. Credits are capped per year by plan.

FirstPromoter

Billing-system tracking

Connects to Stripe, Paddle, Chargebee, Recurly and Braintree, imports past Stripe data when you migrate, and creates negative commissions on refunds.

Links, coupons and sub-IDs

Referral links on your own domain, coupon codes synced to Stripe that affiliates can customize, clean direct URLs and sub-IDs to split one link by channel.

Commission rules

Recurring or lifetime commissions as a percentage or flat amount, rates per plan, bonuses, cost-per-lead, double-sided rewards and up to three tiers of sub-affiliates.

Promoter portal

A brandable dashboard with an asset library, leaderboards, signed agreements and W-9 or W-8BEN collection, translated into French, German, Spanish and Portuguese.

Mass payouts

Pay through PayPal, Wise, Stripe, crypto or bank transfer in 190 currencies on monthly or twice-monthly cycles, with self-billed VAT invoices for EU companies on Business.

Emails, reports and fraud checks

Welcome sequences and broadcasts to affiliates, reports with CSV and JSON export, and self-referral detection, reCAPTCHA and manual approval thresholds.

Affonso

• Launch$15

  per month up to $1,000/mo partner revenue, billed yearly ($19 monthly)

  Unlimited affiliates and referrals, custom commission rules, coupon tracking, fraud detection and 1 team seat.

• Growth$29

  per month for up to $10,000/mo partner revenue, billed yearly

  Adds managed payouts (Affonso pays your affiliates), private programs, custom domain and 5 team seats. Page shows a $120 yearly saving.

• Elite$79

  per month for up to $30,000/mo partner revenue, billed yearly

  Adds unlimited seats and affiliate groups, a customer success manager and removal of Affonso branding. Page shows a $240 yearly saving.

• Enterprise$149

  per month and up, over $30,000/mo partner revenue

  For programs above $30,000 a month in partner revenue; priced by contacting sales.

FirstPromoter

• Starter$49

  per month for up to $5,000 of affiliate revenue a month

  Up to 1,000 affiliates and three campaigns, with unlimited team members, every billing integration and the APIs. No custom dashboard domain.

• Business$99

  per month for up to $15,000 of affiliate revenue a month

  Unlimited affiliates and campaigns, two websites, a custom dashboard domain, in-app embedded dashboard, custom email domain and one-click PayPal payouts.

• Enterprise$149

  per month and up, above $15,000 of affiliate revenue a month

  Tiers rise above $15,000 a month in affiliate revenue, sold through sales. Adds white-labeling, SSO, activity logs, post-back URLs and managed payouts.

Affonso

• Startups

  Startup program: 50% off the first year

  Early-stage startups get 50% off in the first year, 25% in the second and 10% in the third, on application.

FirstPromoter

• Annual discount

  Two months free with yearly billing

  Yearly plans cost ten times the monthly price: Starter is $490 a year, Business $990 a year and Enterprise from $1,490 a year.