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Appinio vs Sondea (2026): which should you pick?

As of Nov 13, 2026, Appinio and Sondea share a 1.6 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on which features you need.

Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA

They get the same grade on all five counts.

Price, platforms and features side by side. The table says where each price was read and when.

Appinio

Market research platform with a built-in consumer panel

Paid

Sondea

Spanish market research institute with its own survey software

Paid

Which one is for you

Pick Appinio if

  • Fits if you want to buy respondents and run the survey in one place
  • Works for teams that need many users, as platform users are unlimited

Look elsewhere if

  • Skip it if you want a price list, as all four packages need a talk-to-us form
  • Skip it if you want to use your own respondents, as the pricing page says nothing about importing them
  • Watch out: payment is made in credits, so cost depends on the study
  • Watch out: no free plan limits are published

Pick Sondea if

  • Fits if you want a research firm to run a study for you in Spain
  • Works for brands that need a consumer panel rather than their own contact list

Look elsewhere if

  • Skip it if you want a survey builder to use yourself, as the pages describe none
  • Not for you if you need a price up front, since studies are quoted per project
  • Watch out: the site is in Spanish only
  • Too light for nothing, but too heavy if all you need is a quick poll

How we grade them

1.6GPAAppinioWeak1.6GPASondeaWeak
Value for money
CFour packages (Starter, Team, Business, Enterprise) with no prices, reached through a talk-to-us form, so value sits at C.
CNo prices are published; studies are quoted per project, so there's nothing to compare with forms tools.
Free plan and trial
FA free sign-up is offered for one-off projects, but the studies are paid and no free plan limits are published.
FNothing free and no trial. It's a service you commission.
Features
CPanel access, survey builder, live dashboard and industry report data. It is built around Appinio's own panel.
CStudy design, own survey software, a panel of 50,000+ consumers and real-time results. It's a research service, not software you run yourself.
Ease of use
CNo rating on record. You design the study and choose the audience.
CNo store rating on record. There's no self-serve builder described, only a login and a registration link.
Platforms and integrations
CWeb only, with no integrations listed on the vendor pages.
CWeb only, and no integrations are named.
Best formarket research with a built-in consumer paneldone-for-you online market research in Spanish

The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Appinio and Sondea. How we grade

Where they differ

  • Appinio also covers dashboards.
In commonWebSurveysReports

At a glance

AppinioSondea
PricingPaidPaid
Starts atNot publishedNot published
Free planNoneNone
Free trialNone listedNone listed
Web
Made byAppinioSondea Internet S.L.
Price read fromNot confirmedNot confirmed
CheckedNov 13, 2026Nov 13, 2026

Worth knowing

Appinio

  • The pricing page shows four packages (Starter, Team, Business, Enterprise) with no prices; each is reached through a talk-to-us form.
  • Payment on the platform is made in credits, so cost depends on the study.
  • A free sign-up is offered for one-off projects, but no free plan limits are published.
  • It is built around Appinio's own panel; the pricing page says nothing about importing your own respondents.

Sondea

  • No prices are published; studies are quoted per project.
  • The site is in Spanish and sells research services, not a self-serve survey builder.
  • Self-serve access to the software is not described on the pages read, only a user login and a registration link.

Key features

Appinio

Consumer panel access
Appinio says it reaches 190+ markets through a panel of 38 million voices, with more than 8,500 attributes for targeting niche groups.
Survey builder
Packages list up to 80 questions per survey and over 20 question types, with target groups set by age, gender and region.
Live dashboard
Results appear in a real-time analysis dashboard, with options to export them and build customized reports.
Unlimited platform users
Every package lists unlimited user access to the platform, so colleagues can share insights without per-seat charges.
Industry report data
Packages include unlimited access to Appinio's industry report data alongside your own studies.

Sondea

Done-for-you studies
Sondea handles advice, questionnaire design and programming, fieldwork, statistical analysis and a results report.
Own survey software
The Sondea IO 5.0 application manages online studies without any software installed by the client.
Consumer panel
A panel of more than 50,000 consumers, segmented by over 12 demographic variables, can be targeted by profile.
Customer and employee lists
Studies can also run on a client's own database of customers, employees or users.
Real-time results
Statistical results are available as responses come in, and surveys can run in several countries and languages at once.

Plans

Appinio

Pricing could not be confirmed. See appinio.com.

Sondea

Pricing could not be confirmed. See sondea.com.

Common questions

Which is cheaper, Appinio or Sondea?

As of Nov 13, 2026, Appinio has no price we could confirm, and Sondea has no price we could confirm.

Which has a free plan, Appinio or Sondea?

As of Nov 13, 2026, neither Appinio nor Sondea has a free plan.

More comparisons

How this page was made

  • The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
  • The grades are our own, from each tool’s review or report card. The GPA is their average.
  • Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
  • The differences and the answers to the questions are worked out from those listings.
How we review and grade