Conjointly vs Sondea (2026): which should you pick?
As of Nov 13, 2026, Conjointly grades higher than Sondea: 2.0 against 1.6 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
Conjointly grades higher on the free plan and features. Sondea grades higher on value for money. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Conjointly
Survey platform with built-in conjoint, MaxDiff and pricing tests
Which one is for you
Pick Conjointly if
- Fits if you run pricing or concept research and want the methods built in
- Works for teams that share one annual license across members
Look elsewhere if
- Pricey if you work alone, as Professional is $2,895 a year
- Tight if you stay free, since advanced methods stop at 20 responses
- Watch out: panel respondents cost extra, from a $0.55 minimum bid per complete
- Watch out: purchase-order payment needs Ultimate, $10,000 a year and up
- Watch out: a branded respondent domain is a $3,000 a year add-on
Pick Sondea if
- Fits if you want a research firm to run a study for you in Spain
- Works for brands that need a consumer panel rather than their own contact list
Look elsewhere if
- Skip it if you want a survey builder to use yourself, as the pages describe none
- Not for you if you need a price up front, since studies are quoted per project
- Watch out: the site is in Spanish only
- Too light for nothing, but too heavy if all you need is a quick poll
How we grade them
| 2.0GPAConjointlyFair | 1.6GPASondeaWeak | |
|---|---|---|
| Value for money | DProfessional is $2,895 a year per team, about $241 a month; spread over five people it is $48 each, and one person pays all of it. Panel respondents cost extra. | CNo prices are published; studies are quoted per project, so there's nothing to compare with forms tools. |
| Free plan and trial | CBasic is free with unlimited surveys, questions and team members, but advanced methods stop at 20 responses. | FNothing free and no trial. It's a service you commission. |
| Features | BConjoint, MaxDiff, pricing methods, concept and ad testing, respondent sourcing and text analytics. Nothing in the listing shows a gap. | CStudy design, own survey software, a panel of 50,000+ consumers and real-time results. It's a research service, not software you run yourself. |
| Ease of use | CNo rating on record. Research design has a learning curve. | CNo store rating on record. There's no self-serve builder described, only a login and a registration link. |
| Platforms and integrations | CWeb only, with no integrations listed on the vendor pages. | CWeb only, and no integrations are named. |
| Best for | conjoint, MaxDiff and pricing research | done-for-you online market research in Spanish |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Conjointly and Sondea. How we grade
Where they differ
- Conjointly also covers templates.
At a glance
| Conjointly | Sondea | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | $2,895 per team / year | Not published |
| Free plan | Basic: unlimited surveys, questions and team members. Advanced methods are limited to 20 responses. | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Conjointly | Sondea Internet S.L. |
| Price read from | conjointly.com | Not confirmed |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
Conjointly
- Panel respondents cost extra: self-serve sample has a minimum bid of $0.55 and an average bid of $1.55 per complete.
- Professional is billed annually by credit card only; purchase-order payment needs Ultimate.
- Basic limits advanced methods to 20 responses, so it suits trials rather than live studies.
- A branded respondent domain is a separate $3,000 per year add-on.
Sondea
- No prices are published; studies are quoted per project.
- The site is in Spanish and sells research services, not a self-serve survey builder.
- Self-serve access to the software is not described on the pages read, only a user login and a registration link.
Key features
Conjointly
- Conjoint and MaxDiff
- Generic and brand-specific conjoint, brand-price trade-off and MaxDiff studies are listed among the advanced methods.
- Pricing research methods
- Gabor-Granger, Van Westendorp and Kano model studies are listed on the pricing page alongside conjoint.
- Concept and ad testing
- A/B and monadic tests, five-second tests, claims tests, video tests and dial testing run as ready-made survey types.
- Respondent sourcing
- Buy respondents through Conjointly self-serve sample, request a predefined panel quote, or bring your own sample at no cost.
- Conversational and video surveys
- Conversational surveys cost $0.10 per complete response; video responses are $1.60 per minute, capped at $10 per respondent.
- AI helper and text analytics
- AI-based survey generation and open-end text analytics are offered, the latter at $0.15 per complete response.
Sondea
- Done-for-you studies
- Sondea handles advice, questionnaire design and programming, fieldwork, statistical analysis and a results report.
- Own survey software
- The Sondea IO 5.0 application manages online studies without any software installed by the client.
- Consumer panel
- A panel of more than 50,000 consumers, segmented by over 12 demographic variables, can be targeted by profile.
- Customer and employee lists
- Studies can also run on a client's own database of customers, employees or users.
- Real-time results
- Statistical results are available as responses come in, and surveys can run in several countries and languages at once.
Plans
Conjointly
Basic$0
Unlimited surveys and questions; advanced methods run with up to 20 responses; limited chat support and AI helper.
Professional$2,895
per team / year, billed annually
All advanced methods without the 20-response cap, up to 2 hours of support consultations a year; credit card only.
Ultimate$10,000
per year and up
Professional plus more research support, payment by purchase order or bank transfer, and pre-purchased credit.
Sondea
Pricing could not be confirmed. See sondea.com.
Common questions
Which is cheaper, Conjointly or Sondea?
As of Nov 13, 2026, Conjointly starts at $2,895 per team / year, and Sondea has no price we could confirm.
Which has a free plan, Conjointly or Sondea?
As of Nov 13, 2026, only Conjointly has a free plan. Sondea does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.