AYTM vs Sondea (2026): which should you pick?
As of Nov 13, 2026, AYTM and Sondea share a 1.6 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on which features you need.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Which one is for you
Pick AYTM if
- Fits if you want a panel and survey tool in one account
- Works for teams that run one-off projects, since Lite is pay per project
Look elsewhere if
- Skip it if you want a price list, as none is published
- Skip it if you want a free plan, since none is listed
- Watch out: the pricing page marks some capabilities as available only at an additional fee
- Watch out: the Insights Portal and other tools sit on the Enterprise side
Pick Sondea if
- Fits if you want a research firm to run a study for you in Spain
- Works for brands that need a consumer panel rather than their own contact list
Look elsewhere if
- Skip it if you want a survey builder to use yourself, as the pages describe none
- Not for you if you need a price up front, since studies are quoted per project
- Watch out: the site is in Spanish only
- Too light for nothing, but too heavy if all you need is a quick poll
How we grade them
| 1.6GPAAYTMWeak | 1.6GPASondeaWeak | |
|---|---|---|
| Value for money | CNo prices are published: Lite is described as pay per project and Enterprise as a custom subscription, so value sits at C. | CNo prices are published; studies are quoted per project, so there's nothing to compare with forms tools. |
| Free plan and trial | FNo free plan listed. The page offers a demo and a beta trial for one feature. | FNothing free and no trial. It's a service you commission. |
| Features | CSurvey tool, research tests, a panel, analysis and an Insights Portal. The pricing page marks some capabilities as extra-fee. | CStudy design, own survey software, a panel of 50,000+ consumers and real-time results. It's a research service, not software you run yourself. |
| Ease of use | CNo rating on record. You design the study and pick the audience yourself. | CNo store rating on record. There's no self-serve builder described, only a login and a registration link. |
| Platforms and integrations | CWeb only, with no integrations listed on the vendor pages. | CWeb only, and no integrations are named. |
| Best for | self-serve surveys with a consumer panel | done-for-you online market research in Spanish |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AYTM and Sondea. How we grade
Where they differ
In commonWebSurveysReports
At a glance
| AYTM | Sondea | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | Not published | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Umongous | Sondea Internet S.L. |
| Price read from | Not confirmed | Not confirmed |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
AYTM
- No prices are published: Lite is described as pay per project and Enterprise as a custom subscription.
- Several tools, such as the Insights Portal, are listed as extras on the Enterprise side of the comparison.
- The pricing page marks some capabilities as available only at an additional fee.
- Runs in a browser; no desktop or mobile apps are listed.
Sondea
- No prices are published; studies are quoted per project.
- The site is in Spanish and sells research services, not a self-serve survey builder.
- Self-serve access to the software is not described on the pages read, only a user login and a registration link.
Key features
AYTM
- Survey authoring tool
- Regular, complex, matrix, specialty and qualitative question types with logic, listed in the plan comparison.
- Advanced research tests
- The comparison lists Advanced MaxDiff, Van Konan price testing, Conjoint Express, competitive topography and shelf tests.
- Consumer panel
- The education page says aytm gives students access to over 100 million panelists.
- Analysis and exports
- Standard analysis views and basic exports are listed for self-serve; banner tables, Datalab and simulators are listed too.
- Insights Portal
- A subscription add-on that compares data across studies, with a Concept Portal and a Tracker Portal for repeat waves.
Sondea
- Done-for-you studies
- Sondea handles advice, questionnaire design and programming, fieldwork, statistical analysis and a results report.
- Own survey software
- The Sondea IO 5.0 application manages online studies without any software installed by the client.
- Consumer panel
- A panel of more than 50,000 consumers, segmented by over 12 demographic variables, can be targeted by profile.
- Customer and employee lists
- Studies can also run on a client's own database of customers, employees or users.
- Real-time results
- Statistical results are available as responses come in, and surveys can run in several countries and languages at once.
Plans
AYTM
Pricing could not be confirmed. See aytm.com.
Sondea
Pricing could not be confirmed. See sondea.com.
Ways to pay less
AYTM
- Education
Education partnerships for students
aytm says it sponsors institutions and gives students access to its tools and panel through education partnerships.
Sondea
No public discounts listed.
Common questions
Which is cheaper, AYTM or Sondea?
As of Nov 13, 2026, AYTM has no price we could confirm, and Sondea has no price we could confirm.
Which has a free plan, AYTM or Sondea?
As of Nov 13, 2026, neither AYTM nor Sondea has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.