AYTM vs Conjointly (2026): which should you pick?
As of Nov 13, 2026, Conjointly grades higher than AYTM: 2.0 against 1.6 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
AYTM grades higher on value for money. Conjointly grades higher on the free plan and features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Conjointly
Survey platform with built-in conjoint, MaxDiff and pricing tests
Which one is for you
Pick AYTM if
- Fits if you want a panel and survey tool in one account
- Works for teams that run one-off projects, since Lite is pay per project
Look elsewhere if
- Skip it if you want a price list, as none is published
- Skip it if you want a free plan, since none is listed
- Watch out: the pricing page marks some capabilities as available only at an additional fee
- Watch out: the Insights Portal and other tools sit on the Enterprise side
Pick Conjointly if
- Fits if you run pricing or concept research and want the methods built in
- Works for teams that share one annual license across members
Look elsewhere if
- Pricey if you work alone, as Professional is $2,895 a year
- Tight if you stay free, since advanced methods stop at 20 responses
- Watch out: panel respondents cost extra, from a $0.55 minimum bid per complete
- Watch out: purchase-order payment needs Ultimate, $10,000 a year and up
- Watch out: a branded respondent domain is a $3,000 a year add-on
How we grade them
| 1.6GPAAYTMWeak | 2.0GPAConjointlyFair | |
|---|---|---|
| Value for money | CNo prices are published: Lite is described as pay per project and Enterprise as a custom subscription, so value sits at C. | DProfessional is $2,895 a year per team, about $241 a month; spread over five people it is $48 each, and one person pays all of it. Panel respondents cost extra. |
| Free plan and trial | FNo free plan listed. The page offers a demo and a beta trial for one feature. | CBasic is free with unlimited surveys, questions and team members, but advanced methods stop at 20 responses. |
| Features | CSurvey tool, research tests, a panel, analysis and an Insights Portal. The pricing page marks some capabilities as extra-fee. | BConjoint, MaxDiff, pricing methods, concept and ad testing, respondent sourcing and text analytics. Nothing in the listing shows a gap. |
| Ease of use | CNo rating on record. You design the study and pick the audience yourself. | CNo rating on record. Research design has a learning curve. |
| Platforms and integrations | CWeb only, with no integrations listed on the vendor pages. | CWeb only, with no integrations listed on the vendor pages. |
| Best for | self-serve surveys with a consumer panel | conjoint, MaxDiff and pricing research |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AYTM and Conjointly. How we grade
Where they differ
- Conjointly also covers templates.
At a glance
| AYTM | Conjointly | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | Not published | $2,895 per team / year |
| Free plan | None | Basic: unlimited surveys, questions and team members. Advanced methods are limited to 20 responses. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Umongous | Conjointly |
| Price read from | Not confirmed | conjointly.com |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
AYTM
- No prices are published: Lite is described as pay per project and Enterprise as a custom subscription.
- Several tools, such as the Insights Portal, are listed as extras on the Enterprise side of the comparison.
- The pricing page marks some capabilities as available only at an additional fee.
- Runs in a browser; no desktop or mobile apps are listed.
Conjointly
- Panel respondents cost extra: self-serve sample has a minimum bid of $0.55 and an average bid of $1.55 per complete.
- Professional is billed annually by credit card only; purchase-order payment needs Ultimate.
- Basic limits advanced methods to 20 responses, so it suits trials rather than live studies.
- A branded respondent domain is a separate $3,000 per year add-on.
Key features
AYTM
- Survey authoring tool
- Regular, complex, matrix, specialty and qualitative question types with logic, listed in the plan comparison.
- Advanced research tests
- The comparison lists Advanced MaxDiff, Van Konan price testing, Conjoint Express, competitive topography and shelf tests.
- Consumer panel
- The education page says aytm gives students access to over 100 million panelists.
- Analysis and exports
- Standard analysis views and basic exports are listed for self-serve; banner tables, Datalab and simulators are listed too.
- Insights Portal
- A subscription add-on that compares data across studies, with a Concept Portal and a Tracker Portal for repeat waves.
Conjointly
- Conjoint and MaxDiff
- Generic and brand-specific conjoint, brand-price trade-off and MaxDiff studies are listed among the advanced methods.
- Pricing research methods
- Gabor-Granger, Van Westendorp and Kano model studies are listed on the pricing page alongside conjoint.
- Concept and ad testing
- A/B and monadic tests, five-second tests, claims tests, video tests and dial testing run as ready-made survey types.
- Respondent sourcing
- Buy respondents through Conjointly self-serve sample, request a predefined panel quote, or bring your own sample at no cost.
- Conversational and video surveys
- Conversational surveys cost $0.10 per complete response; video responses are $1.60 per minute, capped at $10 per respondent.
- AI helper and text analytics
- AI-based survey generation and open-end text analytics are offered, the latter at $0.15 per complete response.
Plans
AYTM
Pricing could not be confirmed. See aytm.com.
Conjointly
Basic$0
Unlimited surveys and questions; advanced methods run with up to 20 responses; limited chat support and AI helper.
Professional$2,895
per team / year, billed annually
All advanced methods without the 20-response cap, up to 2 hours of support consultations a year; credit card only.
Ultimate$10,000
per year and up
Professional plus more research support, payment by purchase order or bank transfer, and pre-purchased credit.
Ways to pay less
AYTM
- Education
Education partnerships for students
aytm says it sponsors institutions and gives students access to its tools and panel through education partnerships.
Conjointly
No public discounts listed.
Common questions
Which is cheaper, AYTM or Conjointly?
As of Nov 13, 2026, AYTM has no price we could confirm, and Conjointly starts at $2,895 per team / year.
Which has a free plan, AYTM or Conjointly?
As of Nov 13, 2026, only Conjointly has a free plan. AYTM does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.