AYTM vs Pollfish (2026): which should you pick?
As of Nov 13, 2026, Pollfish grades higher than AYTM: 1.8 against 1.6 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
AYTM grades higher on value for money. Pollfish grades higher on the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Which one is for you
Pick AYTM if
- Fits if you want a panel and survey tool in one account
- Works for teams that run one-off projects, since Lite is pay per project
Look elsewhere if
- Skip it if you want a price list, as none is published
- Skip it if you want a free plan, since none is listed
- Watch out: the pricing page marks some capabilities as available only at an additional fee
- Watch out: the Insights Portal and other tools sit on the Enterprise side
Pick Pollfish if
- Fits if you need answers from strangers rather than your own list
- Works for researchers who can set a budget per response
Look elsewhere if
- Pricey if you need many answers, because each response costs from $0.95
- Watch out: full-service projects start at $5,000 per market and enterprise at $10,000 a year
- Skip it if you only want to collect your own form entries, as it is built around its panel
- Tight if you want free responses, as the page gives no allowance or trial
How we grade them
| 1.6GPAAYTMWeak | 1.8GPAPollfishWeak | |
|---|---|---|
| Value for money | CNo prices are published: Lite is described as pay per project and Enterprise as a custom subscription, so value sits at C. | DResponses start at $0.95 each, so 500 answers cost several hundred dollars, and full-service projects start at $5,000. That sits far above what form tools charge. |
| Free plan and trial | FNo free plan listed. The page offers a demo and a beta trial for one feature. | CThe builder and joining are free, including an AI survey builder, but the page gives no free responses or trial. |
| Features | CSurvey tool, research tests, a panel, analysis and an Insights Portal. The pricing page marks some capabilities as extra-fee. | CAI and drag-and-drop builders, templates, your own audience and full-service research. It is a research product, not a general form tool. |
| Ease of use | CNo rating on record. You design the study and pick the audience yourself. | CNo store rating on record. You design the survey and the audience yourself. |
| Platforms and integrations | CWeb only, with no integrations listed on the vendor pages. | CWeb only, and the page lists no integrations or apps. |
| Best for | self-serve surveys with a consumer panel | surveys sent to a paid respondent panel |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AYTM and Pollfish. How we grade
Where they differ
- Pollfish also covers templates and forms.
In commonWebAI featuresSurveysReports
At a glance
| AYTM | Pollfish | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | Not published | Not published |
| Free plan | None | Free to join, with a free AI survey builder. There are no licenses or seats; you pay per survey response. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Umongous | Pollfish |
| Price read from | Not confirmed | pollfish.com |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
AYTM
- No prices are published: Lite is described as pay per project and Enterprise as a custom subscription.
- Several tools, such as the Insights Portal, are listed as extras on the Enterprise side of the comparison.
- The pricing page marks some capabilities as available only at an additional fee.
- Runs in a browser; no desktop or mobile apps are listed.
Pollfish
- The platform is free but responses are charged per response, from $0.95 each, so cost grows with sample size.
- Full-service projects start at $5,000 per market and enterprise packages at $10,000 a year.
- It is a research product built around its own panel, not a general form or data-collection tool.
- The page gives no free response allowance or trial; the free part is the builder and joining.
Key features
AYTM
- Survey authoring tool
- Regular, complex, matrix, specialty and qualitative question types with logic, listed in the plan comparison.
- Advanced research tests
- The comparison lists Advanced MaxDiff, Van Konan price testing, Conjoint Express, competitive topography and shelf tests.
- Consumer panel
- The education page says aytm gives students access to over 100 million panelists.
- Analysis and exports
- Standard analysis views and basic exports are listed for self-serve; banner tables, Datalab and simulators are listed too.
- Insights Portal
- A subscription add-on that compares data across studies, with a Concept Portal and a Tracker Portal for repeat waves.
Pollfish
- AI survey builder
- Describe a research goal and the builder drafts a survey with questions and logic, which can then be edited by hand.
- Drag-and-drop builder
- A visual editor handles skip logic, branching, answer shuffling, exclusive options and image or video questions, with live preview.
- Survey templates
- Templates cover brand awareness, concept testing, pricing studies such as Van Westendorp, conjoint and MaxDiff.
- Own audience
- Responses come from Pollfish's own first-party panel, which the company says is drawn from Prodege's consumer programs.
- Full-service research
- Teams that want a managed study can buy a project with a dedicated research expert and finished reports.
- Team tools
- Single sign-on, shared access, folders and one-click survey duplication are listed for team use.
Plans
AYTM
Pricing could not be confirmed. See aytm.com.
Pollfish
DIY Platform$0
Free to join and no seats. Responses from the panel cost from $0.95 each.
Full Service$5,000
per project and up
Simple general-population studies start at $5,000 per market, with a dedicated research expert and presentation-ready reports.
Enterprise$10,000
per year and up
Annual commitments from $10,000 with volume discounts, a dedicated account manager and both DIY and full-service options.
Ways to pay less
AYTM
- Education
Education partnerships for students
aytm says it sponsors institutions and gives students access to its tools and panel through education partnerships.
Pollfish
No public discounts listed.
Common questions
Which is cheaper, AYTM or Pollfish?
As of Nov 13, 2026, AYTM has no price we could confirm, and Pollfish publishes no starting price.
Which has a free plan, AYTM or Pollfish?
As of Nov 13, 2026, only Pollfish has a free plan. AYTM does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.