AYTM vs Qualtrics (2026): which should you pick?
As of Nov 13, 2026, Qualtrics grades higher than AYTM: 2.2 against 1.6 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
AYTM grades higher on value for money. Qualtrics grades higher on the free plan and features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Qualtrics
Survey and experience research platform with a free account
Free plan · from $420/mo
Which one is for you
Pick AYTM if
- Fits if you want a panel and survey tool in one account
- Works for teams that run one-off projects, since Lite is pay per project
Look elsewhere if
- Skip it if you want a price list, as none is published
- Skip it if you want a free plan, since none is listed
- Watch out: the pricing page marks some capabilities as available only at an additional fee
- Watch out: the Insights Portal and other tools sit on the Enterprise side
Pick Qualtrics if
- Fits if you are a student or researcher running a small survey
- Works for universities and large companies already licensed
Look elsewhere if
- Pricey if you outgrow Free, as the one published paid price is $5,040 a year
- Tight if you need more than 500 responses, 3 active surveys or 8 question types
- Watch out: custom look and feel, quotas, dashboards and the workflow engine are not in the free account
- Not for you if you want an easy price check, since other products are quoted through sales
How we grade them
| 1.6GPAAYTMWeak | 2.2GPAQualtricsFair | |
|---|---|---|
| Value for money | CNo prices are published: Lite is described as pay per project and Enterprise as a custom subscription, so value sits at C. | DStrategic Research is $420 a month billed annually, $5,040 a year, far above the category's $66 dearest-tenth line. |
| Free plan and trial | FNo free plan listed. The page offers a demo and a beta trial for one feature. | BFree account: 500 responses, 3 active surveys of up to 30 questions and 8 question types with basic logic. A student or one-off project can live on that. |
| Features | CSurvey tool, research tests, a panel, analysis and an Insights Portal. The pricing page marks some capabilities as extra-fee. | BSurvey builder, templates, distribution, analysis, AI help and connected experience programs cover the whole job. Quotas, dashboards and workflows are not in the free account. |
| Ease of use | CNo rating on record. You design the study and pick the audience yourself. | CNo store rating on record. A large platform with a learning curve for its reports and programs. |
| Platforms and integrations | CWeb only, with no integrations listed on the vendor pages. | CWeb only, and the listing names no integrations or apps. |
| Best for | self-serve surveys with a consumer panel | a free survey account for research and students |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AYTM and Qualtrics. How we grade
Where they differ
- Qualtrics also covers forms and dashboards.
In commonWebAI featuresSurveysReports
At a glance
| AYTM | Qualtrics | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | Not published | $420 per month, billed annually ($5,040 a year) |
| Free plan | None | Free account: 500 responses, 3 active surveys of up to 30 questions each, 8 question types and basic skip, display and branch logic. |
| Free trial | None listed | 30-day trial of Strategic Research |
| Web | ||
| Made by | Umongous | Qualtrics |
| Price read from | Not confirmed | qualtrics.com |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
AYTM
- No prices are published: Lite is described as pay per project and Enterprise as a custom subscription.
- Several tools, such as the Insights Portal, are listed as extras on the Enterprise side of the comparison.
- The pricing page marks some capabilities as available only at an additional fee.
- Runs in a browser; no desktop or mobile apps are listed.
Qualtrics
- The free account stops at 500 responses, 3 active surveys and 8 question types.
- The one published paid price is $5,040 a year; other products are quoted through sales.
- Custom look and feel, quotas, dashboards and the workflow engine are not in the free account.
- Many universities hold a full license; the free-account page offers a check by .edu address.
Key features
AYTM
- Survey authoring tool
- Regular, complex, matrix, specialty and qualitative question types with logic, listed in the plan comparison.
- Advanced research tests
- The comparison lists Advanced MaxDiff, Van Konan price testing, Conjoint Express, competitive topography and shelf tests.
- Consumer panel
- The education page says aytm gives students access to over 100 million panelists.
- Analysis and exports
- Standard analysis views and basic exports are listed for self-serve; banner tables, Datalab and simulators are listed too.
- Insights Portal
- A subscription add-on that compares data across studies, with a Concept Portal and a Tracker Portal for repeat waves.
Qualtrics
- Survey builder and templates
- A drag-and-drop builder with 50+ templates. Paid plans offer 23 question types, branching, quotas and 20+ pre-built research solutions.
- Distribution
- Surveys go out by link, email, SMS, website, QR code or mobile app, and paid plans can draw on Qualtrics' integrated panels.
- Analysis and reporting
- Free accounts get reports; paid plans add dashboards, crosstabs, Stats iQ statistical tools, and text, sentiment and topic analysis.
- AI assistance
- A Research Agent guides study design, with AI-assisted analysis and generative summaries of video feedback on paid plans.
- Video and audio feedback
- Paid plans collect video feedback, audio feedback, video diaries, focus groups and interviews inside surveys.
- Connected experience programs
- Surveys sit in the same system as customer and employee experience data, so results can trigger actions across programs.
Plans
AYTM
Pricing could not be confirmed. See aytm.com.
Qualtrics
Free$0
500 responses, 3 active surveys with up to 30 questions each, 8 question types, 50+ templates and reports.
Strategic Research$420
per month, billed annually ($5,040 a year)
23 question types, quotas, response weighting, dashboards, Stats iQ and text analysis, and a workflow engine.
Enterprise and XM solutionsCustom
Customer, employee and market research products priced by interactions through a sales request.
Ways to pay less
AYTM
- Education
Education partnerships for students
aytm says it sponsors institutions and gives students access to its tools and panel through education partnerships.
Qualtrics
No public discounts listed.
Common questions
Which is cheaper, AYTM or Qualtrics?
As of Nov 13, 2026, AYTM has no price we could confirm, and Qualtrics starts at $420 per month, billed annually ($5,040 a year).
Which has a free plan, AYTM or Qualtrics?
As of Nov 13, 2026, only Qualtrics has a free plan. AYTM does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.