AYTM review (2026): is it worth it?
Self-serve survey platform with a consumer panel for research
Black Friday: is there a AYTM sale?
AYTM report card
Weak · out of 4.0 · graded Nov 13, 2026
Best for self-serve surveys with a consumer panel
AYTM is a survey platform with a consumer panel and research tests. It publishes no prices, Lite is pay per project, and several tools cost extra.
Who AYTM is for
- Fits if you want a panel and survey tool in one account
- Works for teams that run one-off projects, since Lite is pay per project
Who AYTM is not for
- Skip it if you want a price list, as none is published
- Skip it if you want a free plan, since none is listed
- Watch out: the pricing page marks some capabilities as available only at an additional fee
- Watch out: the Insights Portal and other tools sit on the Enterprise side
Why AYTM gets a 1.6
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyNo prices are published: Lite is described as pay per project and Enterprise as a custom subscription, so value sits at C.
- FFree plan and trialNo free plan listed. The page offers a demo and a beta trial for one feature.
- CFeaturesSurvey tool, research tests, a panel, analysis and an Insights Portal. The pricing page marks some capabilities as extra-fee.
- CEase of useNo rating on record. You design the study and pick the audience yourself.
- CPlatforms and integrationsWeb only, with no integrations listed on the vendor pages.
What these grades rest on. Graded from this listing, whose facts were read from AYTM's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make AYTM? Put this grade on your site
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<a href="https://toolgpa.com/tools/aytm#review"><img src="https://toolgpa.com/badge/aytm.svg" alt="AYTM: 1.6 GPA on ToolGPA" width="196" height="56"></a>Where AYTM stands among form and survey tools
AYTM's GPA of 1.6 is higher than 2 of the 148 other form and survey tools we grade, and level with 5.
It stands best on value for money (C, above 35 of 148) and worst on free plan and trial (F, above 0).
Each grade against the category
Every bar is all 149 form and survey tools we grade, cut by the letter each got. AYTM’s own letter is outlined.
- CValue for moneyAbove 35 of 148, level with 71
- FFree plan and trialAbove 0 of 148, level with 17
- CFeaturesAbove 5 of 148, level with 90
- CEase of useAbove 7 of 148, level with 135
- CPlatforms and integrationsAbove 0 of 148, level with 45
Keep AYTM, or make your own?
Your call
A form at its plainest is questions, a button and a table of answers.
You could make the core of AYTM for yourself: surveys and reports. What you would give up is listed below. Whether that is worth the price is your call.
What you could make
- Surveys and reports: an app builder makes these well.
- It runs in a browser, which is where something home-made would run too.
What you could not
- AI features, unless you pay a model provider for each request yourself.
What this rests on. AYTM’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is AYTM?
AYTM (written aytm on its site) is a market research platform for building surveys, reaching a consumer panel and analyzing results. It includes advanced tests such as MaxDiff, price testing, conjoint and shelf tests. A self-service Lite option is paid per project, and an Enterprise subscription is custom.
Worth knowing
- No prices are published: Lite is described as pay per project and Enterprise as a custom subscription.
- Several tools, such as the Insights Portal, are listed as extras on the Enterprise side of the comparison.
- The pricing page marks some capabilities as available only at an additional fee.
- Runs in a browser; no desktop or mobile apps are listed.
Key features
- Survey authoring tool
- Regular, complex, matrix, specialty and qualitative question types with logic, listed in the plan comparison.
- Advanced research tests
- The comparison lists Advanced MaxDiff, Van Konan price testing, Conjoint Express, competitive topography and shelf tests.
- Consumer panel
- The education page says aytm gives students access to over 100 million panelists.
- Analysis and exports
- Standard analysis views and basic exports are listed for self-serve; banner tables, Datalab and simulators are listed too.
- Insights Portal
- A subscription add-on that compares data across studies, with a Concept Portal and a Tracker Portal for repeat waves.
AYTM pricing
We could not confirm AYTM’s current pricing from its own site, so we are not listing plans here. See aytm.com for current prices.
Ways to pay less
- EducationEducation partnerships for students
aytm says it sponsors institutions and gives students access to its tools and panel through education partnerships.
Stated on aytm.com
AYTM alternatives
- AYTM vs Conjointly
Free plan · from $2,895/yr
- AYTM vs Appinio
Paid
- AYTM vs Qualtrics
Free plan · from $420/mo
- AYTM vs Pollfish
Free plan
- AYTM vs Sawtooth Software
Free plan
Common questions
Does AYTM have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. AYTM is listed for Web.
Does AYTM have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. AYTM is listed for Web.
Is AYTM open source?
AYTM is not described as open source on its own site, as read on Nov 13, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 13, 2026.