The AYTM Insider’s Guide
Everything we know about AYTM in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
AYTM
The Insider’s Guide
Self-serve survey platform with a consumer panel for research
Every plan, grade, refund rule and rival among form and survey tools, read from AYTM’s own pages.
Made by Umongous · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from AYTM’s own pages, its app-store listings and our grades. Every fact in it is on AYTM’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.6
GPA, above 2 of the 148 other form and survey tools we grade
AYTM (written aytm on its site) is a market research platform for building surveys, reaching a consumer panel and analyzing results. It includes advanced tests such as MaxDiff, price testing, conjoint and shelf tests. A self-service Lite option is paid per project, and an Enterprise subscription is custom.
To get you started, here are 7 things to know about AYTM, taken from its own pages and our grades.
It publishes no prices, Lite is pay per project, and several tools cost extra.
- 1
Best for self-serve surveys with a consumer panel
AYTM is a survey platform with a consumer panel and research tests.
- 2
It runs on Web
Web.
- 3
Survey authoring tool
Regular, complex, matrix, specialty and qualitative question types with logic, listed in the plan comparison.
- 4
Advanced research tests
The comparison lists Advanced MaxDiff, Van Konan price testing, Conjoint Express, competitive topography and shelf tests.
- 5
Consumer panel
The education page says aytm gives students access to over 100 million panelists.
- 6
A 1.6 GPA, above 2 of 148
That is against the other form and survey tools we grade, on value, the free plan, features, ease of use and platforms.
- 7
Your call
A form at its plainest is questions, a button and a table of answers.
AYTM at a glance
- Pricing
- Paid
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- Umongous
- Category
- Forms & Surveys
- Our grade
- 1.6 GPA, weak
The report card
Best for self-serve surveys with a consumer panel
AYTM is a survey platform with a consumer panel and research tests. It publishes no prices, Lite is pay per project, and several tools cost extra.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | No prices are published: Lite is described as pay per project and Enterprise as a custom subscription, so value sits at C. |
| Free plan and trial | F | No free plan listed. The page offers a demo and a beta trial for one feature. |
| Features | C | Survey tool, research tests, a panel, analysis and an Insights Portal. The pricing page marks some capabilities as extra-fee. |
| Ease of use | C | No rating on record. You design the study and pick the audience yourself. |
| Platforms and integrations | C | Web only, with no integrations listed on the vendor pages. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who AYTM is for
- Fits if you want a panel and survey tool in one account
- Works for teams that run one-off projects, since Lite is pay per project
Who it is not for
- Skip it if you want a price list, as none is published
- Skip it if you want a free plan, since none is listed
- Watch out: the pricing page marks some capabilities as available only at an additional fee
- Watch out: the Insights Portal and other tools sit on the Enterprise side
Good to know
Good for
- Brand and product teams that want to field surveys to a panel themselves
- Researchers who need conjoint, MaxDiff or price testing methods
- Universities looking for student access to research tools
Worth knowing
- No prices are published: Lite is described as pay per project and Enterprise as a custom subscription.
- Several tools, such as the Insights Portal, are listed as extras on the Enterprise side of the comparison.
- The pricing page marks some capabilities as available only at an additional fee.
- Runs in a browser; no desktop or mobile apps are listed.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
AYTM's current pricing could not be confirmed from its own site.
No prices are published: Lite is described as pay per project and Enterprise as a custom subscription, so value sits at C.
We could not confirm AYTM’s current prices from its own site, so this guide lists no plans. aytm.com has them.
Ways to pay less
Education
Education partnerships for students
aytm says it sponsors institutions and gives students access to its tools and panel through education partnerships.
Stated on aytm.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Self-serve survey platform with a consumer panel for research. Here is what it does, as its own site describes it, and what it covers: AI features, surveys, reports.
Survey tool, research tests, a panel, analysis and an Insights Portal.
- Survey authoring tool
- Regular, complex, matrix, specialty and qualitative question types with logic, listed in the plan comparison.
- Advanced research tests
- The comparison lists Advanced MaxDiff, Van Konan price testing, Conjoint Express, competitive topography and shelf tests.
- Consumer panel
- The education page says aytm gives students access to over 100 million panelists.
- Analysis and exports
- Standard analysis views and basic exports are listed for self-serve; banner tables, Datalab and simulators are listed too.
- Insights Portal
- A subscription add-on that compares data across studies, with a Concept Portal and a Tracker Portal for repeat waves.
Where it runs
- Web
What it works with
Its own pages name no integrations.
AYTM is made by Umongous.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
2/148
Other form and survey tools it is graded above
AYTM's GPA of 1.6 is higher than 2 of the 148 other form and survey tools we grade, and level with 5.
It stands best on value for money (C, above 35 of 148) and worst on free plan and trial (F, above 0).
Each grade against the category
Every bar is all 149 form and survey tools we grade, cut by the letter each got. AYTM’s own letter is outlined.
- CValue for moneyAbove 35 of 148
- FFree plan and trialAbove 0 of 148
- CFeaturesAbove 5 of 148
- CEase of useAbove 7 of 148
- CPlatforms and integrationsAbove 0 of 148
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Your call
A form at its plainest is questions, a button and a table of answers.
You could make the core of AYTM for yourself: surveys and reports. What you would give up is listed below. Whether that is worth the price is your call.
What you could make
- Surveys and reports: an app builder makes these well.
- It runs in a browser, which is where something home-made would run too.
What you could not
- AI features, unless you pay a model provider for each request yourself.
What this rests on. AYTM’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Conjointly, Appinio, Qualtrics, Pollfish and Sawtooth Software
The 5 tools AYTM is most often weighed against, with where each one differs from it.
- 2.0GPA
Conjointly
Free plan · from $2,895/yr
Survey platform with built-in conjoint, MaxDiff and pricing tests.
- Conjointly has a free plan. AYTM does not.
- Conjointly also covers templates.
- 1.6GPA
Appinio
Paid
Market research platform with a built-in consumer panel.
- Appinio also covers dashboards.
- 2.2GPA
Qualtrics
Free plan · from $420/mo
Survey and experience research platform with a free account.
- Qualtrics has a free plan. AYTM does not.
- Qualtrics also covers forms and dashboards.
- 1.8GPA
Pollfish
Free plan
Survey platform that sells responses from its own panel.
- Pollfish has a free plan. AYTM does not.
- Pollfish also covers templates and forms.
- 2.4GPA
Sawtooth Software
Free plan
Survey software for conjoint and MaxDiff market research.
- Sawtooth Software has a free plan. AYTM does not.
- Only Sawtooth Software lists a Windows app.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
11
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is AYTM free?
No. AYTM is a paid product.
What platforms does AYTM work on?
AYTM is available on Web.
Does AYTM offer any discounts?
AYTM publicly lists the following: Education partnerships for students.
Does AYTM have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. AYTM is listed for Web.
Does AYTM have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. AYTM is listed for Web.
Is AYTM open source?
AYTM is not described as open source on its own site, as read on Nov 13, 2026.
Does AYTM have a student discount?
Education partnerships for students. aytm says it sponsors institutions and gives students access to its tools and panel through education partnerships.
Who makes AYTM?
AYTM is made by Umongous.
What are the alternatives to AYTM?
The closest alternatives to AYTM in our directory are Conjointly, Appinio, Qualtrics, Pollfish and Sawtooth Software.
How does AYTM compare with other form and survey tools?
AYTM's GPA of 1.6 is higher than 2 of the 148 other form and survey tools we grade, and level with 5.
Could I make my own version of AYTM?
A form at its plainest is questions, a button and a table of answers. You could make the core of AYTM for yourself: surveys and reports.
Where this guide comes from
The prices, plans, platforms and features were read from AYTM’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from AYTM's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Umongous. Prices change, so check aytm.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- AYTM, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/aytm
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "AYTM: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/aytm
Know someone choosing between form and survey tools?
Send them this guide: toolgpa.com/tools/aytm/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
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- Forms & Surveys Insider's GuideEvery one of the 149 form and survey tools we grade, compared
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- Google Forms Insider's GuideForm, survey and quiz builder that comes with a Google Account3.2 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what AYTM’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. AYTM is a trademark of its owner, and this guide is not made, paid for or approved by Umongous. Prices and plans change: check aytm.com before you buy.