Appinio vs AYTM (2026): which should you pick?
As of Nov 13, 2026, Appinio and AYTM share a 1.6 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on which features you need.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Which one is for you
Pick Appinio if
- Fits if you want to buy respondents and run the survey in one place
- Works for teams that need many users, as platform users are unlimited
Look elsewhere if
- Skip it if you want a price list, as all four packages need a talk-to-us form
- Skip it if you want to use your own respondents, as the pricing page says nothing about importing them
- Watch out: payment is made in credits, so cost depends on the study
- Watch out: no free plan limits are published
Pick AYTM if
- Fits if you want a panel and survey tool in one account
- Works for teams that run one-off projects, since Lite is pay per project
Look elsewhere if
- Skip it if you want a price list, as none is published
- Skip it if you want a free plan, since none is listed
- Watch out: the pricing page marks some capabilities as available only at an additional fee
- Watch out: the Insights Portal and other tools sit on the Enterprise side
How we grade them
| 1.6GPAAppinioWeak | 1.6GPAAYTMWeak | |
|---|---|---|
| Value for money | CFour packages (Starter, Team, Business, Enterprise) with no prices, reached through a talk-to-us form, so value sits at C. | CNo prices are published: Lite is described as pay per project and Enterprise as a custom subscription, so value sits at C. |
| Free plan and trial | FA free sign-up is offered for one-off projects, but the studies are paid and no free plan limits are published. | FNo free plan listed. The page offers a demo and a beta trial for one feature. |
| Features | CPanel access, survey builder, live dashboard and industry report data. It is built around Appinio's own panel. | CSurvey tool, research tests, a panel, analysis and an Insights Portal. The pricing page marks some capabilities as extra-fee. |
| Ease of use | CNo rating on record. You design the study and choose the audience. | CNo rating on record. You design the study and pick the audience yourself. |
| Platforms and integrations | CWeb only, with no integrations listed on the vendor pages. | CWeb only, with no integrations listed on the vendor pages. |
| Best for | market research with a built-in consumer panel | self-serve surveys with a consumer panel |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Appinio and AYTM. How we grade
Where they differ
- Appinio also covers dashboards.
In commonWebSurveysReports
At a glance
| Appinio | AYTM | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | Not published | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Appinio | Umongous |
| Price read from | Not confirmed | Not confirmed |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
Appinio
- The pricing page shows four packages (Starter, Team, Business, Enterprise) with no prices; each is reached through a talk-to-us form.
- Payment on the platform is made in credits, so cost depends on the study.
- A free sign-up is offered for one-off projects, but no free plan limits are published.
- It is built around Appinio's own panel; the pricing page says nothing about importing your own respondents.
AYTM
- No prices are published: Lite is described as pay per project and Enterprise as a custom subscription.
- Several tools, such as the Insights Portal, are listed as extras on the Enterprise side of the comparison.
- The pricing page marks some capabilities as available only at an additional fee.
- Runs in a browser; no desktop or mobile apps are listed.
Key features
Appinio
- Consumer panel access
- Appinio says it reaches 190+ markets through a panel of 38 million voices, with more than 8,500 attributes for targeting niche groups.
- Survey builder
- Packages list up to 80 questions per survey and over 20 question types, with target groups set by age, gender and region.
- Live dashboard
- Results appear in a real-time analysis dashboard, with options to export them and build customized reports.
- Unlimited platform users
- Every package lists unlimited user access to the platform, so colleagues can share insights without per-seat charges.
- Industry report data
- Packages include unlimited access to Appinio's industry report data alongside your own studies.
AYTM
- Survey authoring tool
- Regular, complex, matrix, specialty and qualitative question types with logic, listed in the plan comparison.
- Advanced research tests
- The comparison lists Advanced MaxDiff, Van Konan price testing, Conjoint Express, competitive topography and shelf tests.
- Consumer panel
- The education page says aytm gives students access to over 100 million panelists.
- Analysis and exports
- Standard analysis views and basic exports are listed for self-serve; banner tables, Datalab and simulators are listed too.
- Insights Portal
- A subscription add-on that compares data across studies, with a Concept Portal and a Tracker Portal for repeat waves.
Plans
Appinio
Pricing could not be confirmed. See appinio.com.
AYTM
Pricing could not be confirmed. See aytm.com.
Ways to pay less
Appinio
No public discounts listed.
AYTM
- Education
Education partnerships for students
aytm says it sponsors institutions and gives students access to its tools and panel through education partnerships.
Common questions
Which is cheaper, Appinio or AYTM?
As of Nov 13, 2026, Appinio has no price we could confirm, and AYTM has no price we could confirm.
Which has a free plan, Appinio or AYTM?
As of Nov 13, 2026, neither Appinio nor AYTM has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.