Aura vs Carbon6
We give Aura a 2.0 GPA and Carbon6 a 2.6, out of 4.0. Carbon6 grades higher on the free plan, features and platforms. They get the same grade on value for money and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Aura
AI repricer that changes Amazon and Walmart prices to win the Buy Box
Carbon6
Family of Amazon seller tools for profit, reimbursements and ads
How we grade them
| 2.0GPAAuraFair | 2.6GPACarbon6Good | |
|---|---|---|
| Value for money | CStarter is $37 a month billed annually at $451 ($47 monthly), right in the middle of what this category charges. BQool's repricer starts lower, at $22.50. Starter also caps you at $15K in monthly sales, and Maven AI covers 250 listings. | CA small seller can stay on ManageByStats Free for $0. The first paid step, ManageByStats Pro, is $59.97 a month, inside the normal range here but well above sellerboard's $15. And Seller Investigators keeps 25% of each reimbursement, where Getida keeps 20%. |
| Free plan and trial | CA 14-day free trial of any plan, with no credit card. There's no free plan, so after two weeks you're paying. | BManageByStats Free covers 4 seller accounts, profit and KPI dashboards, unlimited users and reports, review automation and 100 tracked keywords. One seller could run on that. Seller Investigators' audit is free too, though it takes its cut once money comes back. |
| Features | CIt does repricing fully: Maven AI, responses in under 10 seconds, automatic floors and ceilings, workflows, bulk uploads and a log of every change. That's a smaller job than the suites do, and only Pro puts Maven on every listing. | BBetween them, its tools handle reimbursements, profit and KPIs, inventory forecasting, listing and Buy Box alerts, wholesale price-list scanning and PPC. That's more of the job than most here, but as separate products with separate prices, not one app. |
| Ease of use | CNo rating on record. There's Seller Central and Walmart to connect, and floors, ceilings and strategies to settle. Chat support runs 9 to 5 Eastern time on weekdays. | CNo rating on record. ManageByStats and the other tools need developer access to your Seller Central account, and with several products to choose from, there's some working out which ones you actually need. |
| Platforms and integrations | CWeb only, connected to Amazon Seller Central and Walmart Marketplace. No phone or desktop app, and no other integrations on record. | BWeb and a browser extension, with no phone or desktop app. It connects to Seller Central, Amazon Ads, Walmart Marketplace, Keepa, Slack and Jira. |
| Best for | Buy Box repricing on Amazon and Walmart | a pick-and-mix of Amazon back-office tools |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Aura and Carbon6. How we grade
Price against what you get
Aura starts at $37 a month and scores 2.0 out of 4 on features, ease of use and platforms. Carbon6 starts at $0.95 a month and scores 2.7.
Carbon6 scores higher and starts $36.05 a month lower. Of the other Amazon seller tools on the chart, 6 score higher than Aura for less, and none scores higher than Carbon6 for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Aura starts at $37 per month, billed annually at $451 ($47 billed monthly). Carbon6 starts at $0.95 per ASIN / month for AMZAlert listing alerts.
- Carbon6 has a free plan. Aura does not, though it has a free trial.
- Only Carbon6 lists a browser extension.
- Carbon6 also covers reports, inventory and dashboards.
At a glance
| Aura | Carbon6 | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $37 per month, billed annually at $451 ($47 billed monthly) | $0.95 per ASIN / month for AMZAlert listing alerts |
| Free plan | None | ManageByStats has a free plan with 4 seller accounts, profit and KPI dashboards, 100 tracked keywords and 12 months of initial sync. ScanUnlimited's free plan allows one price-list upload a month. |
| Free trial | 14-day free trial of any plan, no credit card required | PPC Entourage has a free trial (length not stated); Seller Investigators runs a free reimbursement audit |
| Web | ||
| Browser extension | ||
| Made by | Vendrive | Carbon6 |
| Price read from | goaura.com | carbon6.io |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Aura
- Resellers and wholesalers competing for the Buy Box on shared listings
- Sellers who list on both Amazon and Walmart
- Small sellers who want to start under $50 a month
Carbon6
- Amazon sellers who want reimbursements, inventory and profit tools from one company
- FBA sellers who would rather pay a cut of recovered money than a subscription
- Agencies that resell or white-label reimbursement and ad services
Worth knowing
Aura
- Each plan caps monthly sales, counted over the trailing two months; going over means moving up a tier.
- Maven AI covers 250 listings on Starter and 500 on Essential; only Pro applies it to every listing.
- It only reprices: there are no product research, profit, ad or reimbursement tools.
- Chat support runs 9 to 5 Eastern time on weekdays from Boston.
Carbon6
- Each tool is priced separately, with no plan that bundles them; Seller Investigators keeps 25% of every reimbursement it recovers.
- PPC Entourage costs 2.9% of ad spend across connected accounts; PixelMe starts at $500 a month plus a one-time $500 onboarding fee.
- DSP Prime, ChargeGuard and D8aDriven publish no prices, and SellerAssist is $750 per Seller Central account with the term not stated.
- ManageByStats and other tools need developer access and limited user permissions on your Amazon seller account.
Key features
Aura
- Maven AI repricing
- Learns which prices lose the Buy Box, tests competitors with timed price rises and can set each listing's maximum price itself.
- 10-second repricing
- Aura says it detects a competitor's price change and responds in under 10 seconds, for FBA and FBM listings alike.
- Amazon and Walmart
- Reprices on both Amazon and Walmart from one dashboard, with settings for each marketplace.
- Automatic floors and ceilings
- Auto min/max sets price floors and ceilings to protect margins, and costs can sync in from other tools.
- Workflows and bulk uploads
- Workflows switch strategies on a schedule and manage listings automatically; uploads change Amazon and Walmart listings in bulk.
- Pricing log and reports
- A log records every price change and the reason for it, and reports export listing and competitor data.
Carbon6
- FBA reimbursement recovery
- Seller Investigators audits an account within 48 hours, then files and manages reimbursement cases with Amazon for a 25% commission on what is recovered.
- Profit and KPI dashboard
- ManageByStats pulls Seller Central data into profit, KPI and financial breakdowns, with checklists, alerts, review requests and keyword tracking.
- Inventory forecasting
- SoStocked forecasts demand from past sales, seasonality and spikes, sends reorder alerts, tracks purchase orders and accounts for IPI restock limits.
- Listing and competitor alerts
- AMZAlert watches your listings and competitors' ASINs for changes in price, rank, content, Buy Box, suppression and negative reviews, by email or text.
- Wholesale price-list scanning
- ScanUnlimited matches a supplier's price list against Amazon products to show which items may be worth buying, at over 300,000 products an hour.
- PPC software and ad services
- PPC Entourage automates Sponsored Products, Brands, Display and video campaigns; PixelMe and DSP Prime handle off-Amazon traffic and Amazon DSP.
Plans
Aura
Starter$37
per month, billed annually at $451 ($47 billed monthly)
Up to $15K in monthly sales, 2 marketplaces, Maven AI on 250 listings, 10 Hyperdrive listings, 5 workflows and 1 user.
Essential$77
per month, billed annually at $931 ($97 billed monthly)
Up to $50K in monthly sales, 3 marketplaces, Maven AI on 500 listings, 25 Hyperdrive listings, 10 workflows and 2 users.
Plus$157
per month, billed annually at $1,891 ($197 billed monthly)
Up to $250K in monthly sales, 4 marketplaces, Maven AI on 1,000 listings, 50 Hyperdrive listings, unlimited workflows and 5 users.
Pro$237
per month, billed annually at $2,851 ($297 billed monthly)
Up to $1M in monthly sales, 6 marketplaces, Maven AI on every listing, 100 Hyperdrive listings, unlimited users and priority support.
ScaleCustom
For sellers doing $1M or more in monthly sales: a custom plan built around the catalog, with dedicated support, arranged on a call.
Carbon6
ManageByStats Free$0
ManageByStats profit dashboard: 4 seller accounts, unlimited users and reports, review automation, 100 tracked keywords and inventory views.
Seller Investigators$0
FBA reimbursement recovery. The audit is free; Carbon6 keeps a 25% commission on money Amazon pays back, charged only after you are paid.
AMZAlert New Seller$0.95
per ASIN / month
Listing, review and Buy Box alerts every 24 hours. Advanced Seller is $1.10 per ASIN (4-hour checks) and Elite Seller $1.35 (hourly, API, Slack).
ManageByStats Pro$59.97
per month and up
ManageByStats with 8 seller accounts, 250 tracked keywords, expense tracking, competitor and listing tools and a launch tracker. Enterprise is custom.
ScanUnlimited Unlimited$70
per month
Wholesale sourcing: unlimited price-list uploads of up to 100,000 products each, scanned against Amazon, with Keepa sales-rank charts.
SoStocked$474
for 3 months
Inventory forecasting and reorder alerts for up to 1,000 orders a month on all Amazon marketplaces, with onboarding. Longer contracts are offered.
Ways to pay less
Aura
- Annual discount
Save 20% with annual billing
Billed yearly, Starter is $451 ($37 a month) against $47 a month billed monthly; every tier is 20% cheaper on annual billing.
Carbon6
- Other savings
25% off AMZAlert or PPC Entourage for a year
The AMZAlert and PPC Entourage pages each advertise 25% off for one year, applied at checkout, with the promotion said to end soon and no end date given.
