Aura vs SellerApp
We give Aura a 2.0 GPA and SellerApp a 2.2, out of 4.0. SellerApp grades higher on platforms. They get the same grade on value for money, the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Aura
AI repricer that changes Amazon and Walmart prices to win the Buy Box
SellerApp
Amazon ads automation, profit tracking and product research in one
How we grade them
| 2.0GPAAuraFair | 2.2GPASellerAppFair | |
|---|---|---|
| Value for money | CStarter is $37 a month billed annually at $451 ($47 monthly), right in the middle of what this category charges. BQool's repricer starts lower, at $22.50. Starter also caps you at $15K in monthly sales, and Maven AI covers 250 listings. | CPro is $99 a month and up, rising with your ASINs, ad spend and revenue. The FAQ says yearly billing saves 50%, but no yearly price is shown. That's inside the normal range here. The Smart Plan, with an account manager, is $250 after $149 for the first 3 months. |
| Free plan and trial | CA 14-day free trial of any plan, with no credit card. There's no free plan, so after two weeks you're paying. | CFreemium is free for as long as you like, with no card: basic product research, an advertising overview, campaign manager and listing quality checks. Access is limited, so it's a taster rather than a plan you'd run a store on. |
| Features | CIt does repricing fully: Maven AI, responses in under 10 seconds, automatic floors and ceilings, workflows, bulk uploads and a log of every change. That's a smaller job than the suites do, and only Pro puts Maven on every listing. | CRule-based PPC automation with hourly bids and dayparting, a profit dashboard per ASIN, listing scores and an extension. Product research is the basic part, and there's nothing on record for inventory, review requests or reimbursements. |
| Ease of use | CNo rating on record. There's Seller Central and Walmart to connect, and floors, ceilings and strategies to settle. Chat support runs 9 to 5 Eastern time on weekdays. | CNo rating on record. Bid rules, dayparting and profit tracking all need your seller and ad accounts connected and your costs filled in, and there's a fair bit to learn. |
| Platforms and integrations | CWeb only, connected to Amazon Seller Central and Walmart Marketplace. No phone or desktop app, and no other integrations on record. | BWeb and a Chrome extension, with no phone or desktop app. It connects to Seller Central, Amazon Ads, Amazon DSP and Amazon Marketing Cloud, and there's a data API billed by usage. |
| Best for | Buy Box repricing on Amazon and Walmart | automating Amazon PPC with profit in view |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Aura and SellerApp. How we grade
Price against what you get
Aura starts at $37 a month and scores 2.0 out of 4 on features, ease of use and platforms. SellerApp starts at $99 a month and scores 2.3.
SellerApp scores higher, and starts $62 a month higher: the question is whether the extra is worth that to you. Of the other Amazon seller tools on the chart, 6 score higher than Aura for less, and 2 score higher than SellerApp for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Aura starts at $37 per month, billed annually at $451 ($47 billed monthly). SellerApp starts at $99 per month and up.
- SellerApp has a free plan. Aura does not, though it has a free trial.
- Only SellerApp lists a browser extension.
- SellerApp also covers keyword research, rank tracking and dashboards.
At a glance
| Aura | SellerApp | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $37 per month, billed annually at $451 ($47 billed monthly) | $99 per month and up |
| Free plan | None | Freemium plan, free for as long as you like with no card: basic product research, product intelligence, an advertising overview, campaign manager and listing quality checks. |
| Free trial | 14-day free trial of any plan, no credit card required | None listed |
| Web | ||
| Browser extension | ||
| Made by | Vendrive | SellerApp |
| Price read from | goaura.com | sellerapp.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Aura
- Resellers and wholesalers competing for the Buy Box on shared listings
- Sellers who list on both Amazon and Walmart
- Small sellers who want to start under $50 a month
SellerApp
- Sellers who spend heavily on Amazon PPC and want rule-based automation
- Sellers who want profit after ads and fees by product
- Agencies managing several Amazon ad accounts
Worth knowing
Aura
- Each plan caps monthly sales, counted over the trailing two months; going over means moving up a tier.
- Maven AI covers 250 listings on Starter and 500 on Essential; only Pro applies it to every listing.
- It only reprices: there are no product research, profit, ad or reimbursement tools.
- Chat support runs 9 to 5 Eastern time on weekdays from Boston.
SellerApp
- The Smart Plan's $149 price lasts for the first 3 months; the page shows $250 a month after that.
- Plan prices start at the figures shown and rise with the number of ASINs, ad spend and revenue.
- Agencies pay from $300 a month plus 0.5% to 2.5% of Amazon ad spend.
- Managed ad services and API access are quoted separately through sales.
Key features
Aura
- Maven AI repricing
- Learns which prices lose the Buy Box, tests competitors with timed price rises and can set each listing's maximum price itself.
- 10-second repricing
- Aura says it detects a competitor's price change and responds in under 10 seconds, for FBA and FBM listings alike.
- Amazon and Walmart
- Reprices on both Amazon and Walmart from one dashboard, with settings for each marketplace.
- Automatic floors and ceilings
- Auto min/max sets price floors and ceilings to protect margins, and costs can sync in from other tools.
- Workflows and bulk uploads
- Workflows switch strategies on a schedule and manage listings automatically; uploads change Amazon and Walmart listings in bulk.
- Pricing log and reports
- A log records every price change and the reason for it, and reports export listing and competitor data.
SellerApp
- PPC automation
- Rule-based bid automation with preset rules such as ACoS Reducer and Target Harvester, hourly bid changes from Marketing Stream data and dayparting.
- Profit dashboard
- Tracks FBA fees, ad spend, storage, shipping and product costs to show margin, net profit, ROI and TACoS for each ASIN.
- Product and keyword research
- Finds products and keyword opportunities, with keyword rank tracking on paid plans.
- Listing Quality Index
- Scores listings on titles, bullet points, images, backend keywords, descriptions and A+ content.
- Chrome extension
- Shows estimated daily orders, revenue, BSR, FBA fees and opportunity scores on Amazon search and product pages.
- Data API
- A REST API returns product, sales, advertising and keyword data, billed monthly by usage.
Plans
Aura
Starter$37
per month, billed annually at $451 ($47 billed monthly)
Up to $15K in monthly sales, 2 marketplaces, Maven AI on 250 listings, 10 Hyperdrive listings, 5 workflows and 1 user.
Essential$77
per month, billed annually at $931 ($97 billed monthly)
Up to $50K in monthly sales, 3 marketplaces, Maven AI on 500 listings, 25 Hyperdrive listings, 10 workflows and 2 users.
Plus$157
per month, billed annually at $1,891 ($197 billed monthly)
Up to $250K in monthly sales, 4 marketplaces, Maven AI on 1,000 listings, 50 Hyperdrive listings, unlimited workflows and 5 users.
Pro$237
per month, billed annually at $2,851 ($297 billed monthly)
Up to $1M in monthly sales, 6 marketplaces, Maven AI on every listing, 100 Hyperdrive listings, unlimited users and priority support.
ScaleCustom
For sellers doing $1M or more in monthly sales: a custom plan built around the catalog, with dedicated support, arranged on a call.
SellerApp
Freemium$0
Basic product research and overview, product intelligence, advertising overview, campaign manager and listing quality, with limited access.
Pro Plan$99
per month and up
For sellers growing several products: adds insights, keyword tracking, listing quality reports, ads automation and email support.
Smart Plan with Automation$250
per month and up
Advertising automation, quarterly business reviews, chat support and a dedicated account manager. Advertised at $149 a month for the first 3 months.
CustomCustom
Smart Plan plus data warehousing, custom development, a product solution expert and priority support, arranged on a call.
Ways to pay less
Aura
- Annual discount
Save 20% with annual billing
Billed yearly, Starter is $451 ($37 a month) against $47 a month billed monthly; every tier is 20% cheaper on annual billing.
SellerApp
- Other savings
Smart Plan at $149 for the first 3 months
The pricing page shows the Smart Plan with Automation at $149 a month for the first 3 months, down from $250.
- Annual discount
Save 50% with a yearly plan
SellerApp's pricing FAQ says a yearly subscription saves 50% of the fees compared with paying monthly.
