Aura vs Seller Assistant App (2026): which should you pick?
As of Nov 13, 2026, Seller Assistant App grades higher than Aura: 2.2 against 2.0 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Seller Assistant App grades higher on platforms. They get the same grade on value for money, the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Aura
AI repricer that changes Amazon and Walmart prices to win the Buy Box
Seller Assistant App
Sourcing, repricing and profit tools for Amazon wholesale sellers
Which one is for you
Pick Aura if
- Fits if you resell on shared listings and compete for the Buy Box every day
- Works for sellers who list the same stock on Amazon and Walmart
Look elsewhere if
- Skip it if you sell private label, where there's nobody on your listing to reprice against
- Tight if you have more than 250 listings, since Maven AI covers all of them only on Pro at $237
- Not for you if you want research, profit, ads or reimbursements in the same tool
- Watch out: each plan caps monthly sales over the trailing two months, from $15K on Starter, and going over means a dearer tier
- Watch out: there's no free plan after the 14-day trial, and chat support runs 9 to 5 Eastern on weekdays
Pick Seller Assistant App if
- Fits if you source by wholesale or online arbitrage and check many products a day
- Makes sense if you want restriction and IP checks beside your profit numbers
Look elsewhere if
- Pricey if you want the repricer: it needs Business at $69.99 or a $29.99 add-on
- Tight if you grow: extra lookups are $2.99 a month per 1,000 and an extra user is $14.99
- Skip it if you want a free plan, because there isn't one, only a 14-day trial
- Watch out: the Business repricer covers 250 products on monthly billing and 500 on yearly
- Watch out: the Profitability tool is labelled beta
How we grade them
| 2.0GPAAuraFair | 2.2GPASeller Assistant AppFair | |
|---|---|---|
| Value for money | CStarter is $37 a month billed annually at $451 ($47 monthly), right in the middle of what this category charges. BQool's repricer starts lower, at $22.50. Starter also caps you at $15K in monthly sales, and Maven AI covers 250 listings. | CPro is $24.99 a month billed yearly ($29.99 monthly), a touch under the $39 middle for Amazon seller tools. The repricer and API sit on $69.99 Business. |
| Free plan and trial | CA 14-day free trial of any plan, with no credit card. There's no free plan, so after two weeks you're paying. | CA 14-day trial on the Business plan. The listing doesn't say whether it needs a card, and there is no free plan. |
| Features | CIt does repricing fully: Maven AI, responses in under 10 seconds, automatic floors and ceilings, workflows, bulk uploads and a log of every change. That's a smaller job than the suites do, and only Pro puts Maven on every listing. | CExtension, restriction checker, IP-Alert, price list analyzer, repricer, purchase orders. The repricer needs Business or an add-on, and profitability is labelled beta. |
| Ease of use | CNo rating on record. There's Seller Central and Walmart to connect, and floors, ceilings and strategies to settle. Chat support runs 9 to 5 Eastern time on weekdays. | CNo store rating on record. An extension plus several tools and supplier lists to set up. |
| Platforms and integrations | CWeb only, connected to Amazon Seller Central and Walmart Marketplace. No phone or desktop app, and no other integrations on record. | BWeb and a Chromium extension, with an API, MCP server, Zapier, Make and n8n from Business up. No desktop or phone app. |
| Best for | Buy Box repricing on Amazon and Walmart | wholesale and arbitrage sourcing on Amazon |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Aura and Seller Assistant App. How we grade
Price against what you get
Aura starts at $37 a month and scores 2.0 out of 4 on features, ease of use and platforms. Seller Assistant App starts at $24.99 a month and scores 2.3.
Seller Assistant App scores higher and starts $12.01 a month lower. Of the other Amazon seller tools on the chart, 12 score higher than Aura for less, and 2 score higher than Seller Assistant App for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Seller Assistant App also covers workflow automation and inventory.
At a glance
| Aura | Seller Assistant App | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $37 per month, billed annually at $451 ($47 billed monthly) | $24.99 per month, billed annually ($29.99 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial of any plan, no credit card required | 14-day free trial on the Business plan. |
| Web | ||
| Browser extension | ||
| Made by | Vendrive | Linen Art, LLC |
| Price read from | goaura.com | sellerassistant.app |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
Aura
- Each plan caps monthly sales, counted over the trailing two months; going over means moving up a tier.
- Maven AI covers 250 listings on Starter and 500 on Essential; only Pro applies it to every listing.
- It only reprices: there are no product research, profit, ad or reimbursement tools.
- Chat support runs 9 to 5 Eastern time on weekdays from Boston.
Seller Assistant App
- Some limits differ by billing period: the Business repricer covers 250 products monthly or 500 yearly.
- Extra usage is paid for separately, such as $2.99 a month per 1,000 extra lookups or $14.99 a month for an extra user.
- Profitability is labeled beta, and the repricer needs the Business plan or a $29.99 a month add-on.
- The extension is listed for Chromium-based browsers; no desktop or mobile app is named.
Key features
Aura
- Maven AI repricing
- Learns which prices lose the Buy Box, tests competitors with timed price rises and can set each listing's maximum price itself.
- 10-second repricing
- Aura says it detects a competitor's price change and responds in under 10 seconds, for FBA and FBM listings alike.
- Amazon and Walmart
- Reprices on both Amazon and Walmart from one dashboard, with settings for each marketplace.
- Automatic floors and ceilings
- Auto min/max sets price floors and ceilings to protect margins, and costs can sync in from other tools.
- Workflows and bulk uploads
- Workflows switch strategies on a schedule and manage listings automatically; uploads change Amazon and Walmart listings in bulk.
- Pricing log and reports
- A log records every price change and the reason for it, and reports export listing and competitor data.
Seller Assistant App
- Browser extension
- The Seller Assistant extension shows listing analysis and an FBA profit calculator on Amazon pages, with a monthly lookup allowance by plan.
- IP-Alert and restriction checks
- IP-Alert flags intellectual property risks on listings, and a bulk restriction checker tests ASINs for selling restrictions in batches.
- Price List Analyzer and AI Supplier Finder
- Scans supplier price lists of UPCs or EANs for profitable products, and an AI tool looks for suppliers of a brand.
- Repricer and profitability
- A repricer adjusts prices on actively repriced products, and a beta Profitability tool shows realized profit per SKU with P&L and payouts.
- Workflow management
- Tracks products, suppliers, purchase orders, warehouses, landed cost and FBA shipments, with invoice parsing.
- API, MCP and automation links
- An API and MCP server, plus Zapier, Make and n8n connections, come with Business and above.
Plans
Aura
Starter$37
per month, billed annually at $451 ($47 billed monthly)
Up to $15K in monthly sales, 2 marketplaces, Maven AI on 250 listings, 10 Hyperdrive listings, 5 workflows and 1 user.
Essential$77
per month, billed annually at $931 ($97 billed monthly)
Up to $50K in monthly sales, 3 marketplaces, Maven AI on 500 listings, 25 Hyperdrive listings, 10 workflows and 2 users.
Plus$157
per month, billed annually at $1,891 ($197 billed monthly)
Up to $250K in monthly sales, 4 marketplaces, Maven AI on 1,000 listings, 50 Hyperdrive listings, unlimited workflows and 5 users.
Pro$237
per month, billed annually at $2,851 ($297 billed monthly)
Up to $1M in monthly sales, 6 marketplaces, Maven AI on every listing, 100 Hyperdrive listings, unlimited users and priority support.
ScaleCustom
For sellers doing $1M or more in monthly sales: a custom plan built around the catalog, with dedicated support, arranged on a call.
Seller Assistant App
Pro$24.99
per month, billed annually ($29.99 billed monthly)
2 seats, the extension with 10,000 lookups a month, a bulk restriction checker and IP-Alert. Business tools are included at starter allowances.
Business$69.99
per month, billed annually ($79.99 billed monthly)
2 seats, repricer for 500 products on the yearly plan (250 monthly), price list analyzer, workflow management, MCP server, API and priority support.
Business Plus$159.99
per month, billed annually ($189.99 billed monthly)
5 seats, with repricer, price list analyzer, extension and purchase orders unlimited under fair use, plus dedicated onboarding.
Agency$999.99
per month and up, annual contract
Unlimited seats, workspaces and features, with a customer success manager, an SLA and SSO. Sold through sales.
Ways to pay less
Aura
- Annual discount
Save 20% with annual billing
Billed yearly, Starter is $451 ($37 a month) against $47 a month billed monthly; every tier is 20% cheaper on annual billing.
Seller Assistant App
- Annual discount
Yearly billing saves about $5 to $30 a month
The pricing page shows yearly billing for Pro at $299.99 a year, against $29.99 a month, and similar savings on the higher plans, with some yearly plans getting larger limits.
Common questions
Which is cheaper, Aura or Seller Assistant App?
As of Nov 13, 2026, Seller Assistant App is cheaper to start with: $24.99 a month, against $37 a month for Aura. Aura starts at $37 per month, billed annually at $451 ($47 billed monthly), and Seller Assistant App starts at $24.99 per month, billed annually ($29.99 billed monthly).
Which has a free plan, Aura or Seller Assistant App?
As of Nov 13, 2026, neither Aura nor Seller Assistant App has a free plan. Both have a free trial.
Which platforms do Aura and Seller Assistant App run on?
As of Nov 13, 2026, only Seller Assistant App lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.