BQool vs Seller Assistant App (2026): which should you pick?
As of Nov 13, 2026, BQool grades higher than Seller Assistant App: 2.4 against 2.2 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
BQool grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
BQool
AI and rule-based Amazon repricer, with PPC and review tools
Seller Assistant App
Sourcing, repricing and profit tools for Amazon wholesale sellers
Which one is for you
Pick BQool if
- Fits if you resell on shared listings and want a repricer for under $25 a month
- Works for sellers who write their own repricing rules alongside the AI ones
Look elsewhere if
- Tight if you want AI on lots of listings, as Basic covers only 50, and stock-based conditions start on AI Deluxe at $45
- Not for you if you want research or profit tracking in the repricer, as those are in BigCentral, billed apart
- Pricey if you add AI Advertising, at $89 a month billed annually plus 2% of spend over $5,000, rising to $499
- Watch out: BigCentral's Business plan is $50 a month for 5,000 Amazon emails, then $0.01 an email
- Skip it if you want a phone or desktop app, or a free plan after the 14-day trial
Pick Seller Assistant App if
- Fits if you source by wholesale or online arbitrage and check many products a day
- Makes sense if you want restriction and IP checks beside your profit numbers
Look elsewhere if
- Pricey if you want the repricer: it needs Business at $69.99 or a $29.99 add-on
- Tight if you grow: extra lookups are $2.99 a month per 1,000 and an extra user is $14.99
- Skip it if you want a free plan, because there isn't one, only a 14-day trial
- Watch out: the Business repricer covers 250 products on monthly billing and 500 on yearly
- Watch out: the Profitability tool is labelled beta
How we grade them
| 2.4GPABQoolFair | 2.2GPASeller Assistant AppFair | |
|---|---|---|
| Value for money | BBasic is $22.50 a month billed annually ($25 monthly), in the cheapest quarter of this category and below Aura's $37 for a rival repricer. That buys 50 AI listings, 1,000 rule-based listings and 2 users. AI Deluxe is $45. | CPro is $24.99 a month billed yearly ($29.99 monthly), a touch under the $39 middle for Amazon seller tools. The repricer and API sit on $69.99 Business. |
| Free plan and trial | CA 14-day free trial of the repricer with no credit card, and 30 days for AI Advertising. There's no free plan, so after that you're paying. | CA 14-day trial on the Business plan. The listing doesn't say whether it needs a card, and there is no free plan. |
| Features | CIt does repricing fully: AI rules to win or match the Buy Box, price looping, conditional and scheduled repricing and five ready-made rules. A smaller job than the suites do, and research and the profit dashboard come with BigCentral, not the repricer. | CExtension, restriction checker, IP-Alert, price list analyzer, repricer, purchase orders. The repricer needs Business or an add-on, and profitability is labelled beta. |
| Ease of use | CNo rating on record. There are ready-made rules, but there's Seller Central to connect and rules, ROI settings and conditions to set before it runs on its own. | CNo store rating on record. An extension plus several tools and supplier lists to set up. |
| Platforms and integrations | BWeb and a browser extension, with no phone or desktop app. It connects to Seller Central, Amazon Ads, SellerAmp, InventoryLab (US only) and BoxEm. | BWeb and a Chromium extension, with an API, MCP server, Zapier, Make and n8n from Business up. No desktop or phone app. |
| Best for | Amazon repricing with AI and your own rules | wholesale and arbitrage sourcing on Amazon |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: BQool and Seller Assistant App. How we grade
Price against what you get
BQool starts at $22.50 a month and scores 2.3 out of 4 on features, ease of use and platforms. Seller Assistant App starts at $24.99 a month and scores 2.3.
They score the same, and BQool starts $2.49 a month lower. Of the other Amazon seller tools on the chart, 2 score higher than BQool for less, and 2 score higher than Seller Assistant App for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- BQool also covers dashboards and review collection.
- Seller Assistant App also covers workflow automation and inventory.
At a glance
| BQool | Seller Assistant App | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $22.50 per month, billed annually ($25 billed monthly) | $24.99 per month, billed annually ($29.99 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial of the repricer; 30 days for AI Advertising, no credit card needed | 14-day free trial on the Business plan. |
| Web | ||
| Browser extension | ||
| Made by | BQool | Linen Art, LLC |
| Price read from | bqool.com | sellerassistant.app |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
BQool
- Basic covers only 50 AI-repriced listings; inventory-based conditions start at AI Deluxe.
- AI Advertising costs $99 a month ($89 billed annually) plus 2% of ad spend over $5,000, rising to $499 for bigger budgets.
- BigCentral is billed separately; its Business plan is $50 a month for 5,000 Amazon emails, with $0.01 per email over the limit.
- Product and keyword research, the profit dashboard and the BigTracker Chrome extension come with BigCentral, not the repricer.
Seller Assistant App
- Some limits differ by billing period: the Business repricer covers 250 products monthly or 500 yearly.
- Extra usage is paid for separately, such as $2.99 a month per 1,000 extra lookups or $14.99 a month for an extra user.
- Profitability is labeled beta, and the repricer needs the Business plan or a $29.99 a month add-on.
- The extension is listed for Chromium-based browsers; no desktop or mobile app is named.
Key features
BQool
- AI repricer
- AI rules either try to win the Buy Box at the best price or match it, and price looping raises prices back up when competition allows.
- Conditional repricing
- From AI Deluxe, prices can respond to inventory age, sell-through rate, historical days of supply and FBA or FBM conditions.
- Rule-based repricing
- Five ready-made rules plus custom rules, with bulk ROI settings and scheduled repricing for set times.
- AI Advertising
- A separate product that optimizes Amazon PPC campaigns, from $89 a month billed annually plus 2% of ad spend above a plan threshold.
- BigCentral
- A separate tool for review and feedback requests, review tracking, product and keyword research and a profit dashboard, with a 14-day free trial.
- Sales dashboard and integrations
- Sales dashboards and reports, with connections to SellerAmp, InventoryLab (US only) and BoxEm for costs and sourcing data.
Seller Assistant App
- Browser extension
- The Seller Assistant extension shows listing analysis and an FBA profit calculator on Amazon pages, with a monthly lookup allowance by plan.
- IP-Alert and restriction checks
- IP-Alert flags intellectual property risks on listings, and a bulk restriction checker tests ASINs for selling restrictions in batches.
- Price List Analyzer and AI Supplier Finder
- Scans supplier price lists of UPCs or EANs for profitable products, and an AI tool looks for suppliers of a brand.
- Repricer and profitability
- A repricer adjusts prices on actively repriced products, and a beta Profitability tool shows realized profit per SKU with P&L and payouts.
- Workflow management
- Tracks products, suppliers, purchase orders, warehouses, landed cost and FBA shipments, with invoice parsing.
- API, MCP and automation links
- An API and MCP server, plus Zapier, Make and n8n connections, come with Business and above.
Plans
BQool
Basic$22.50
per month, billed annually ($25 billed monthly)
Repricer with 50 AI listings, 1,000 rule-based listings and 2 users, the AI Win Buy Box rules, profit calculator and competitor analysis.
AI Deluxe$45
per month, billed annually ($50 billed monthly)
100 AI and conditional listings, 5,000 rule-based listings and 5 users; adds Buy Box matching, price looping and inventory-based conditions.
AI Premium$90
per month, billed annually ($100 billed monthly)
1,000 AI and conditional listings, 10,000 rule-based listings and 10 users.
AI Ultimate$180
per month, billed annually ($200 billed monthly)
6,000 AI and conditional listings, 30,000 rule-based listings and 15 users.
AI Enterprise$270
per month, billed annually ($300 billed monthly)
15,000 AI and conditional listings, 50,000 rule-based listings and 20 users.
Seller Assistant App
Pro$24.99
per month, billed annually ($29.99 billed monthly)
2 seats, the extension with 10,000 lookups a month, a bulk restriction checker and IP-Alert. Business tools are included at starter allowances.
Business$69.99
per month, billed annually ($79.99 billed monthly)
2 seats, repricer for 500 products on the yearly plan (250 monthly), price list analyzer, workflow management, MCP server, API and priority support.
Business Plus$159.99
per month, billed annually ($189.99 billed monthly)
5 seats, with repricer, price list analyzer, extension and purchase orders unlimited under fair use, plus dedicated onboarding.
Agency$999.99
per month and up, annual contract
Unlimited seats, workspaces and features, with a customer success manager, an SLA and SSO. Sold through sales.
Ways to pay less
BQool
- Annual discount
Save 10% with annual billing
Every repricer, AI Advertising and BigCentral plan is 10% cheaper billed annually: Basic is $22.50 a month instead of $25.
Seller Assistant App
- Annual discount
Yearly billing saves about $5 to $30 a month
The pricing page shows yearly billing for Pro at $299.99 a year, against $29.99 a month, and similar savings on the higher plans, with some yearly plans getting larger limits.
Common questions
Which is cheaper, BQool or Seller Assistant App?
As of Nov 13, 2026, BQool is cheaper to start with: $22.50 a month, against $24.99 a month for Seller Assistant App. BQool starts at $22.50 per month, billed annually ($25 billed monthly), and Seller Assistant App starts at $24.99 per month, billed annually ($29.99 billed monthly).
Which has a free plan, BQool or Seller Assistant App?
As of Nov 13, 2026, neither BQool nor Seller Assistant App has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.