BQool vs Perpetua
We give BQool a 2.4 GPA and Perpetua a 1.2, out of 4.0. BQool grades higher on value for money, the free plan and platforms. They get the same grade on features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
BQool
AI and rule-based Amazon repricer, with PPC and review tools
Perpetua
Goal-based ad automation for Amazon, Walmart and other marketplaces
How we grade them
| 2.4GPABQoolFair | 1.2GPAPerpetuaWeak | |
|---|---|---|
| Value for money | BBasic is $22.50 a month billed annually ($25 monthly), in the cheapest quarter of this category and below Aura's $37 for a rival repricer. That buys 50 AI listings, 1,000 rule-based listings and 2 users. AI Deluxe is $45. | FGraded against the ad tools it's listed beside. Essentials is $695 a month, even well under $10K of ad spend. Teikametrics' Essentials is $149 and BidX Essential $195 for the same band, and nothing on record here explains the gap. Above $10K, a share of spend is added. |
| Free plan and trial | CA 14-day free trial of the repricer with no credit card, and 30 days for AI Advertising. There's no free plan, so after that you're paying. | FNothing free on record: no free plan and no published trial. You're paying $695 from the first month. |
| Features | CIt does repricing fully: AI rules to win or match the Buy Box, price looping, conditional and scheduled repricing and five ready-made rules. A smaller job than the suites do, and research and the profit dashboard come with BigCentral, not the repricer. | CGoal-based campaigns, AI bidding, keyword harvesting, profitability and market reports, and display and video ads. It covers ads well, but hourly bidding and share of voice start at Growth, and there's no research, profit tracking or repricing. |
| Ease of use | CNo rating on record. The ready-made rules help, but there's Seller Central to connect and rules, ROI settings and conditions to set before it runs on its own. | CNo rating on record. Setting goals is simpler than building campaigns by hand, but you still connect ad accounts and pick targets, and onboarding help starts at Growth. |
| Platforms and integrations | BWeb and a browser extension, with no phone or desktop app. It connects to Seller Central, Amazon Ads, SellerAmp, InventoryLab (US only) and BoxEm. | CWeb only, with no phone or desktop app. It connects to Amazon Ads, Marketing Stream, Amazon Marketing Cloud and Walmart, the platforms it runs ads on, and nothing else on record. |
| Best for | cheap Amazon repricing with AI and rules | goal-based Amazon ads for bigger spenders |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: BQool and Perpetua. How we grade
Price against what you get
BQool starts at $22.50 a month and scores 2.3 out of 4 on features, ease of use and platforms. Perpetua starts at $10 a month and scores 2.0.
BQool scores higher, and starts $12.50 a month higher: the question is whether the extra is worth that to you. Of the other Amazon seller tools on the chart, 1 scores higher than BQool for less, and 1 scores higher than Perpetua for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- BQool starts at $22.50 per month, billed annually ($25 billed monthly). Perpetua starts at $695 per month for up to $10K in monthly ad spend.
- Only BQool lists a browser extension.
- BQool also covers dashboards and review collection.
- Perpetua also covers reports.
At a glance
| BQool | Perpetua | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $22.50 per month, billed annually ($25 billed monthly) | $695 per month for up to $10K in monthly ad spend |
| Free plan | None | None |
| Free trial | 14-day free trial of the repricer; 30 days for AI Advertising, no credit card needed | None listed |
| Web | ||
| Browser extension | ||
| Made by | BQool | Perpetua |
| Price read from | bqool.com | perpetua.io |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
BQool
- Resellers competing for the Buy Box on many shared listings
- Sellers who want both AI and hand-written repricing rules
- Sellers who want a repricer, PPC tool and review requests from one company
Perpetua
- Brands spending several thousand dollars a month on Amazon ads
- Teams that would rather set goals than manage individual campaigns
- Agencies running ads for many Amazon and Walmart clients
Worth knowing
BQool
- Basic covers only 50 AI-repriced listings; inventory-based conditions start at AI Deluxe.
- AI Advertising costs $99 a month ($89 billed annually) plus 2% of ad spend over $5,000, rising to $499 for bigger budgets.
- BigCentral is billed separately; its Business plan is $50 a month for 5,000 Amazon emails, with $0.01 per email over the limit.
- Product and keyword research, the profit dashboard and the BigTracker Chrome extension come with BigCentral, not the repricer.
Perpetua
- There is no free plan or published free trial; the lowest plan is $695 a month even below $10K of ad spend.
- Above $10K a month in ad spend, a percentage of spend is added to the $695 fee; the page does not say how much.
- Hourly bidding, share of voice and onboarding help start at the Growth tier.
- It is an ad tool only: there is no product research, profit tracking or repricing.
Key features
BQool
- AI repricer
- AI rules either try to win the Buy Box at the best price or match it, and price looping raises prices back up when competition allows.
- Conditional repricing
- From AI Deluxe, prices can respond to inventory age, sell-through rate, historical days of supply and FBA or FBM conditions.
- Rule-based repricing
- Five ready-made rules plus custom rules, with bulk ROI settings and scheduled repricing for set times.
- AI Advertising
- A separate product that optimizes Amazon PPC campaigns, from $89 a month billed annually plus 2% of ad spend above a plan threshold.
- BigCentral
- A separate tool for review and feedback requests, review tracking, product and keyword research and a profit dashboard, with a 14-day free trial.
- Sales dashboard and integrations
- Sales dashboards and reports, with connections to SellerAmp, InventoryLab (US only) and BoxEm for costs and sourcing data.
Perpetua
- Goal-based campaigns
- Set an objective, a target ACoS and a daily budget, and Perpetua builds, runs and adjusts the campaigns to meet it.
- AI bidding and keyword harvesting
- Conversion-based bidding and automatic keyword harvesting, with recommendations such as negating search terms that never convert.
- Hourly optimization
- From the Growth tier, Amazon Marketing Stream data drives hourly reports and intraday bid changes.
- Share of voice and organic rank
- Growth adds hourly share-of-voice and organic rank insights, plus competitor search term data and revenue opportunity analysis.
- Profitability and market reports
- Reports total sales, attributed and organic sales and ACoS across channels, with retail intelligence and digital shelf insights.
- Display and video ads
- Manages display and video advertising alongside sponsored search ads.
Plans
BQool
Basic$22.50
per month, billed annually ($25 billed monthly)
Repricer with 50 AI listings, 1,000 rule-based listings and 2 users, the AI Win Buy Box rules, profit calculator and competitor analysis.
AI Deluxe$45
per month, billed annually ($50 billed monthly)
100 AI and conditional listings, 5,000 rule-based listings and 5 users; adds Buy Box matching, price looping and inventory-based conditions.
AI Premium$90
per month, billed annually ($100 billed monthly)
1,000 AI and conditional listings, 10,000 rule-based listings and 10 users.
AI Ultimate$180
per month, billed annually ($200 billed monthly)
6,000 AI and conditional listings, 30,000 rule-based listings and 15 users.
AI Enterprise$270
per month, billed annually ($300 billed monthly)
15,000 AI and conditional listings, 50,000 rule-based listings and 20 users.
Perpetua
Essentials$695
per month for up to $10K in monthly ad spend
AI bid optimization, automated keyword harvesting, performance and profitability reports, chat support and the Ad School tutorials.
Growth$695
per month, plus a share of ad spend, for over $10K a month in spend
Adds hourly reports and bidding through Amazon Marketing Stream, share of voice and organic rank, and onboarding. The share of ad spend is not published.
PremiumCustom
For over $500K a month in ad spend: market intelligence, custom AMC reports and data integrations, beta features and a dedicated account team.
Ways to pay less
BQool
- Annual discount
Save 10% with annual billing
Every repricer, AI Advertising and BigCentral plan is 10% cheaper billed annually: Basic is $22.50 a month instead of $25.
Perpetua
No public discounts listed.
