Bazaarvoice vs REVIEWS.io (2026): which should you pick?
As of Nov 12, 2026, REVIEWS.io grades higher than Bazaarvoice: 2.6 against 2.0 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
REVIEWS.io grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Bazaarvoice
Ratings, reviews and shopper content for brands and retailers
REVIEWS.io
Product and company reviews for online stores, priced by invites
Which one is for you
Pick Bazaarvoice if
- Fits if you are a brand that wants reviews syndicated to retailers
- Works for large catalogues where a sales-led setup is expected
Look elsewhere if
- Skip it if you want to see prices first, because every product says 'Customized to your needs'
- Not for you if you want a free plan or trial, as none is listed
- Tight if you want Q&A or text-message collection, which need Advanced or above
- Watch out: sampling, creator marketing, insights and the AI product are separate offerings
- Watch out: AI-powered insights for Enterprise are listed as rolling out around August 2026
Pick REVIEWS.io if
- Fits if you want product stars and Google Seller Ratings from one tool
- Works for stores moving off Yotpo, Okendo or Trustpilot that need reviews imported
Look elsewhere if
- Skip it if you want a free plan to start on, as there's only a 14-day trial
- Pricey if you sell in several countries, as each domain is its own subscription
- Tight if you need the API or AI replies, as both are on Plus at $400 a month billed yearly, booked through a demo
- Watch out: Google Seller Ratings and review snippets aren't on Essentials; they start at Start-Up, $63 billed yearly
- Watch out: every email or text invite counts, and sending more moves you up a price step
How we grade them
| 2.0GPABazaarvoiceFair | 2.6GPAREVIEWS.ioGood | |
|---|---|---|
| Value for money | CNo prices are published: every product on the pricing page says 'Customized to your needs'. That puts it in the middle by default, with nothing to compare. | BEssentials covers up to 300 invites, so a 300-order shop pays $23 a month billed yearly, or $29 monthly. Set against its listed rivals at that size, that's the low end. Review snippets and Seller Ratings start at Start-Up, $63 yearly ($79 monthly), and each country domain is billed apart. |
| Free plan and trial | FNo free plan or trial is listed, so nothing is free. | CNo free plan. There's a 14-day free trial, and the listing doesn't say whether it wants a card. Fine for watching a few invites go out, not for living on. |
| Features | BRatings and reviews, Q&A, social galleries, a retail syndication network and reports. Q&A and text-message collection need Advanced, and APIs, SDKs and syndication need Enterprise. | BThe whole job: product and company reviews in one request, photo and video, 15+ widgets, email and text invites, Google Seller Ratings, imports, surveys, and on Grow a reputation manager with competitor analysis. AI replies and translation wait for Plus. |
| Ease of use | CNo store rating on record. It is sold through a sales process and set up with the vendor. | CNo store rating on record. You connect your store, set up invites and pick widgets, and the yearly plan is chosen in the dashboard after signing up. Moving up the plans means watching how many invites you send. |
| Platforms and integrations | BWeb, with Shopify and Instagram integrations and APIs and mobile SDKs on Enterprise. No desktop or phone app. | BWeb, with Shopify, BigCommerce, Klaviyo, Gorgias, Attentive, Dotdigital, Bazaarvoice and Google. The API is only on Plus. No phone or desktop app is listed. |
| Best for | big brands and retailers syndicating reviews | product and company reviews with Google stars |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Bazaarvoice and REVIEWS.io. How we grade
Where they differ
- Bazaarvoice also covers reports.
- REVIEWS.io also covers surveys.
At a glance
| Bazaarvoice | REVIEWS.io | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | Not published | $23 per month for up to 300 invites, billed annually ($29 monthly) |
| Free plan | None | None |
| Free trial | None listed | 14-day free trial |
| Web | ||
| Made by | Bazaarvoice | REVIEWS.io |
| Price read from | Not confirmed | reviews.io |
| Checked | Nov 12, 2026 | Oct 18, 2026 |
Worth knowing
Bazaarvoice
- No prices are published: every product on the pricing page says 'Customized to your needs'.
- Questions and answers need Advanced or above, and text message collection also needs Advanced; APIs, mobile SDKs and retail syndication need Enterprise.
- Sampling, creator marketing, ambassadors, insights and the AI product are separate offerings, not part of the Ratings & Reviews packages.
- The comparison table lists AI-powered insights for Enterprise as rolling out around August 2026.
REVIEWS.io
- There is no free plan on the pricing page; Essentials, from $23 a month on yearly billing, is the entry point.
- Price follows review invites sent: each email or SMS request counts once, and more invites move you up a price step.
- Each top-level domain is a separate subscription, so stores in several countries pay for each one.
- Google Seller Ratings start at Start-Up; AI replies, translation and API access need Plus.
Key features
Bazaarvoice
- Ratings and reviews
- Review submission forms, request emails, customizable templates, product catalog management and translated content are included in every Ratings & Reviews package.
- Package tiers
- Ratings & Reviews comes as Essentials, Advanced and Enterprise. Questions and answers and text message collection start at Advanced, while APIs, mobile SDKs and retail syndication are Enterprise.
- Social commerce galleries
- Photo and video galleries with product tagging, with shoppable media, Instagram sourcing and rights detection in higher packages.
- Retail syndication network
- Reviews can be shared to a network the vendor puts at 2,300+ retailers and platforms, a feature of the Enterprise package.
- Sampling and creator marketing
- Sampling campaigns draw on the Influenster community of 9M+ product enthusiasts, and creator marketing and ambassador programs are sold separately.
- Insights and reports
- UGC program insights and conversion reports come with Ratings & Reviews, and a separate product reports on sentiment, advocates and competitors across the network.
REVIEWS.io
- Review invites by email and SMS
- Sends review requests and reminders after a purchase by email, with SMS invites from Start-Up up, and a Review Booster to ask past customers.
- Product and company reviews
- Collects reviews of each product and of the business in one request, with photos and videos, and shows them in 15+ widgets.
- Google Seller Ratings
- From Start-Up, feeds company reviews to Google Seller Ratings, the stars shown on Google ads, and adds rich snippets for ratings in search.
- Surveys
- Post-purchase, post-review, abandoned-cart and on-site surveys with a survey builder; Grow and Plus include 100 survey replies a month.
- Reputation manager
- Grow and Plus add a reputation manager, competitor analysis and an AI summary of reviews; Plus adds AI-written replies and translation.
Plans
Bazaarvoice
Pricing could not be confirmed. See bazaarvoice.com.
REVIEWS.io
Essentials$23
per month for up to 300 invites, billed annually ($29 monthly)
Product and company reviews, photo and video collection, automated review requests and 15+ on-site widgets.
Start-Up$63
per month for 1,000 invites, billed annually ($79 monthly)
Adds Google Seller Ratings, rich snippets, imports, third-party reviews, Klaviyo and 100 SMS invites. $130 a month at 5,000 invites, billed monthly.
Grow$140
per month for 1,000 invites, billed annually ($175 monthly)
Adds a reputation manager, AI review summary, competitor analysis and 100 survey replies. Rises with invites: $399 a month at 10,000, billed monthly.
Plus$400
per month for 7,500 invites, billed annually ($500 monthly)
Adds AI review replies, translation, shoppable UGC galleries, Bazaarvoice syndication, API access and a success manager. Booked through a demo.
Ways to pay less
Bazaarvoice
No public discounts listed.
REVIEWS.io
- Annual discount
Save 20% with yearly billing
REVIEWS.io gives 20% off for paying yearly: Essentials is $23 a month billed annually against $29 billed monthly. The yearly plan is chosen in the dashboard after signing up.
Common questions
Which is cheaper, Bazaarvoice or REVIEWS.io?
As of Nov 12, 2026, Bazaarvoice has no price we could confirm, and REVIEWS.io starts at $23 per month for up to 300 invites, billed annually ($29 monthly).
Which has a free plan, Bazaarvoice or REVIEWS.io?
As of Nov 12, 2026, neither Bazaarvoice nor REVIEWS.io has a free plan. REVIEWS.io has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.