Bazaarvoice vs Yotpo (2026): which should you pick?
As of Nov 13, 2026, we pick Yotpo: it is third in our ranking of customer review tools, and it grades higher too, 2.4 against 2.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Yotpo grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Bazaarvoice
Ratings, reviews and shopper content for brands and retailers
Yotpo
Product reviews, photo UGC and loyalty for online stores
Which one is for you
Pick Bazaarvoice if
- Fits if you are a brand that wants reviews syndicated to retailers
- Works for large catalogues where a sales-led setup is expected
Look elsewhere if
- Skip it if you want to see prices first, because every product says 'Customized to your needs'
- Not for you if you want a free plan or trial, as none is listed
- Tight if you want Q&A or text-message collection, which need Advanced or above
- Watch out: sampling, creator marketing, insights and the AI product are separate offerings
- Watch out: AI-powered insights for Enterprise are listed as rolling out around August 2026
Pick Yotpo if
- Fits if you sell on BigCommerce, WooCommerce or Salesforce, not just Shopify
- Works for stores that want Google Seller Ratings built from their own reviews, from Pro at $119
Look elsewhere if
- Pricey if your orders keep climbing, as every plan rises with monthly orders
- Skip it if you want photo reviews for free, as the free plan leaves them out and keeps Yotpo branding
- Tight if you need Q&A or AI summaries, which start at Pro from $119 a month
- Watch out: above 5,999 orders a month, Premium and Enterprise are quoted by sales
- Pricey if you add loyalty, billed separately, with a reviews and loyalty bundle from $199 a month
How we grade them
| 2.0GPABazaarvoiceFair | 2.4GPAYotpoFair | |
|---|---|---|
| Value for money | CNo prices are published: every product on the pricing page says 'Customized to your needs'. That puts it in the middle by default, with nothing to compare. | CA 300-order shop lands on Starter at $89 a month, billed monthly. Set against its listed rivals at that size, that's toward the dear end without being the dearest. Google Seller Ratings, AI summaries and Q&A start at Pro, from $119 at the smallest size, and loyalty is billed apart. |
| Free plan and trial | FNo free plan or trial is listed, so nothing is free. | CFree up to 50 orders a month, with automatic requests, the reviews widget and profanity checks. But there are no photo or video reviews, you can't remove Yotpo's branding, and a shop doing 300 orders is well past it. |
| Features | BRatings and reviews, Q&A, social galleries, a retail syndication network and reports. Q&A and text-message collection need Advanced, and APIs, SDKs and syndication need Enterprise. | BThe whole job: automatic requests with email and text reminders, photo and video reviews, review snippets, Google Shopping, Seller Ratings, AI summaries and sorting, Q&A, moderation and coupons for reviewers. Retail syndication and a loyalty product sit on top. |
| Ease of use | CNo store rating on record. It is sold through a sales process and set up with the vendor. | CNo store rating on record. Requests go out automatically once it's connected, but you pick a plan by order volume, set up the emails and widgets, and the bigger tiers come through sales. |
| Platforms and integrations | BWeb, with Shopify and Instagram integrations and APIs and mobile SDKs on Enterprise. No desktop or phone app. | BWeb, on Shopify, BigCommerce, WooCommerce, Adobe Commerce and Salesforce Commerce Cloud, with Klaviyo, Attentive and Gorgias and a public API. That's wider than most rivals here. No phone or desktop app is listed. |
| Best for | big brands and retailers syndicating reviews | product reviews for stores beyond Shopify |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Bazaarvoice and Yotpo. How we grade
Where they differ
- Bazaarvoice also covers reports.
At a glance
| Bazaarvoice | Yotpo | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | Not published | $15 per month for up to 99 orders, billed monthly |
| Free plan | None | Free plan for up to 50 orders a month: automatic review requests, email templates, profanity checks, the on-site reviews widget and AI chat support. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Bazaarvoice | Yotpo |
| Price read from | Not confirmed | yotpo.com |
| Checked | Nov 12, 2026 | Oct 18, 2026 |
Worth knowing
Bazaarvoice
- No prices are published: every product on the pricing page says 'Customized to your needs'.
- Questions and answers need Advanced or above, and text message collection also needs Advanced; APIs, mobile SDKs and retail syndication need Enterprise.
- Sampling, creator marketing, ambassadors, insights and the AI product are separate offerings, not part of the Ratings & Reviews packages.
- The comparison table lists AI-powered insights for Enterprise as rolling out around August 2026.
Yotpo
- The free plan stops at 50 orders a month and leaves out photo and video reviews and removing Yotpo branding.
- Prices rise with monthly orders: Starter only goes to 999 orders, Pro to 5,999, and above that Premium and Enterprise are quoted by sales.
- Google Seller Ratings, AI summaries, custom questions and Q&A start at Pro, from $119 a month.
- Loyalty & Referrals is billed separately; a Reviews and Loyalty bundle starts at $199 a month.
Key features
Bazaarvoice
- Ratings and reviews
- Review submission forms, request emails, customizable templates, product catalog management and translated content are included in every Ratings & Reviews package.
- Package tiers
- Ratings & Reviews comes as Essentials, Advanced and Enterprise. Questions and answers and text message collection start at Advanced, while APIs, mobile SDKs and retail syndication are Enterprise.
- Social commerce galleries
- Photo and video galleries with product tagging, with shoppable media, Instagram sourcing and rights detection in higher packages.
- Retail syndication network
- Reviews can be shared to a network the vendor puts at 2,300+ retailers and platforms, a feature of the Enterprise package.
- Sampling and creator marketing
- Sampling campaigns draw on the Influenster community of 9M+ product enthusiasts, and creator marketing and ambassador programs are sold separately.
- Insights and reports
- UGC program insights and conversion reports come with Ratings & Reviews, and a separate product reports on sentiment, advocates and competitors across the network.
Yotpo
- Automatic review requests
- Sends review requests after each order with email and SMS reminders on every plan; paid plans add manual requests to past shoppers and a drag-and-drop email editor.
- Photo and video reviews
- Starter and up collect photos and videos with reviews and can reward reviewers with coupons. Visual UGC galleries from Instagram are an annual add-on on Pro.
- Google ratings
- Sends reviews to Google as rich snippets and Shopping ad ratings; Pro adds Google Seller Ratings for the whole store.
- AI display features
- Pro summarizes reviews with AI, sorts the most useful first and lets shoppers filter by product attributes, alongside community Q&A.
- Moderation and replies
- Every plan filters profanity, can publish reviews automatically above a chosen star rating and lets you comment on reviews.
- Loyalty & Referrals
- A separate product for points, referrals and VIP tiers, free up to 4,999 orders a month with Pro from $199 a month; it can be bundled with reviews.
Plans
Bazaarvoice
Pricing could not be confirmed. See bazaarvoice.com.
Yotpo
Free$0
Up to 50 orders a month, with automatic review requests and the reviews widget, but no photo or video reviews.
Starter$15
per month for up to 99 orders, billed monthly
Photo and video reviews, rich snippets, Google Shopping and a carousel. Price rises with orders: $89 a month at 300 to 599, $129 at 600 to 999.
Pro$119
per month for up to 299 orders, billed monthly
Adds Google Seller Ratings, custom questions, AI summaries and sorting, Q&A and email support. Rises to $379 a month at 4,000 to 5,999 orders.
PremiumCustom
Roles, translations, syndication across domains and to retailers, AI analytics and a dedicated success manager. Sold through sales.
EnterpriseCustom
Custom API setup, syndication across brands and markets, security and compliance support and priority professional services. Sold through sales.
Ways to pay less
Bazaarvoice
No public discounts listed.
Yotpo
- Annual discount
Save 20% to 25% with yearly billing
Yotpo's Shopify App Store listing shows Starter at $144 a year against $15 a month (save 20%) and Pro at $1,068 a year against $119 a month (save 25%).
Common questions
Which is cheaper, Bazaarvoice or Yotpo?
As of Nov 12, 2026, Bazaarvoice has no price we could confirm, and Yotpo starts at $15 per month for up to 99 orders, billed monthly.
Which has a free plan, Bazaarvoice or Yotpo?
As of Nov 12, 2026, only Yotpo has a free plan. Bazaarvoice does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.