Bazaarvoice vs Trustpilot (2026): which should you pick?
As of Nov 12, 2026, Trustpilot grades higher than Bazaarvoice: 2.2 against 2.0 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Bazaarvoice grades higher on value for money. Trustpilot grades higher on the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Bazaarvoice
Ratings, reviews and shopper content for brands and retailers
Paid
Trustpilot
Business reviews on Trustpilot's public site, with paid invite plans
Free plan · from $99/mo
Which one is for you
Pick Bazaarvoice if
- Fits if you are a brand that wants reviews syndicated to retailers
- Works for large catalogues where a sales-led setup is expected
Look elsewhere if
- Skip it if you want to see prices first, because every product says 'Customized to your needs'
- Not for you if you want a free plan or trial, as none is listed
- Tight if you want Q&A or text-message collection, which need Advanced or above
- Watch out: sampling, creator marketing, insights and the AI product are separate offerings
- Watch out: AI-powered insights for Enterprise are listed as rolling out around August 2026
Pick Trustpilot if
- Fits if your customers already look businesses up on Trustpilot
- Works for small firms that send under 50 review invitations a month
Look elsewhere if
- Pricey if you're a small shop, as paid plans start at $99 a month for a year, paid upfront
- Not for you if you want to pay month to month, as contracts run 12 months
- Tight if you sell on several country domains, as each one is priced separately
- Watch out: listed prices are starting points, and the quote depends on traffic, business size and revenue
- Watch out: product and location reviews are paid add-ons, and the API is only on Premium and Enterprise
How we grade them
| 2.0GPABazaarvoiceFair | 2.2GPATrustpilotFair | |
|---|---|---|
| Value for money | CNo prices are published: every product on the pricing page says 'Customized to your needs'. That puts it in the middle by default, with nothing to compare. | DStarter is $99 a month per domain, paid upfront on a 12-month contract, for 100 invitations, and only for small businesses up to $5M in revenue. A shop with 300 orders a month needs Plus at $319 to invite everyone. Set against its listed rivals, that's the dear end. |
| Free plan and trial | FNo free plan or trial is listed, so nothing is free. | CA free account keeps your profile, lets you reply to and flag reviews, and sends 50 invitations a month, with 1 widget and 1 user. Your TrustScore stays whether you pay or not. But a busy shop hits 50 fast, and the 14-day trial is of Plus. |
| Features | BRatings and reviews, Q&A, social galleries, a retail syndication network and reports. Q&A and text-message collection need Advanced, and APIs, SDKs and syndication need Enterprise. | BThe whole job for company reviews: a public profile and TrustScore, automated invitations, QR codes, TrustBox widgets, replies and flagging, insights and benchmarks. Product and location reviews are paid add-ons, and AI-assisted replies are Enterprise only. |
| Ease of use | CNo store rating on record. It is sold through a sales process and set up with the vendor. | CNo store rating on record. You claim the profile, connect invitations to your store or CRM and add widgets to your site, and the paid plans are quoted on your traffic and revenue. |
| Platforms and integrations | BWeb, with Shopify and Instagram integrations and APIs and mobile SDKs on Enterprise. No desktop or phone app. | BWeb, with Shopify, Salesforce, HubSpot, Klaviyo, Dotdigital, Adobe Commerce, BigCommerce and AfterShip, and all integrations on Plus. The API is an add-on on Premium and Enterprise only. No phone or desktop app is listed. |
| Best for | big brands and retailers syndicating reviews | a public review profile shoppers already know |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Bazaarvoice and Trustpilot. How we grade
Where they differ
In commonWebAI featuresReportsReview collection
At a glance
| Bazaarvoice | Trustpilot | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | Not published | $99 per domain / month and up, billed annually |
| Free plan | None | Free account: claim your profile page, 50 automated review invitations a month, reply to and flag reviews, 1 widget, 1 QR code and 1 user. |
| Free trial | None listed | 14-day free trial of the Plus plan |
| Web | ||
| Made by | Bazaarvoice | Trustpilot |
| Price read from | Not confirmed | business.trustpilot.com |
| Checked | Nov 12, 2026 | Oct 18, 2026 |
Worth knowing
Bazaarvoice
- No prices are published: every product on the pricing page says 'Customized to your needs'.
- Questions and answers need Advanced or above, and text message collection also needs Advanced; APIs, mobile SDKs and retail syndication need Enterprise.
- Sampling, creator marketing, ambassadors, insights and the AI product are separate offerings, not part of the Ratings & Reviews packages.
- The comparison table lists AI-powered insights for Enterprise as rolling out around August 2026.
Trustpilot
- Paid plans are 12-month contracts paid upfront, and each domain is priced separately.
- Prices are starting points: the quote depends on site traffic, business size and annual revenue.
- Product and location reviews are paid add-ons, and API access is an add-on only on Premium and Enterprise.
- The free plan stops at 50 invitations a month until the next month or an upgrade.
Key features
Bazaarvoice
- Ratings and reviews
- Review submission forms, request emails, customizable templates, product catalog management and translated content are included in every Ratings & Reviews package.
- Package tiers
- Ratings & Reviews comes as Essentials, Advanced and Enterprise. Questions and answers and text message collection start at Advanced, while APIs, mobile SDKs and retail syndication are Enterprise.
- Social commerce galleries
- Photo and video galleries with product tagging, with shoppable media, Instagram sourcing and rights detection in higher packages.
- Retail syndication network
- Reviews can be shared to a network the vendor puts at 2,300+ retailers and platforms, a feature of the Enterprise package.
- Sampling and creator marketing
- Sampling campaigns draw on the Influenster community of 9M+ product enthusiasts, and creator marketing and ambassador programs are sold separately.
- Insights and reports
- UGC program insights and conversion reports come with Ratings & Reviews, and a separate product reports on sentiment, advocates and competitors across the network.
Trustpilot
- Public profile and TrustScore
- Reviews live on the business's profile page on Trustpilot's consumer site, with a TrustScore that stays there even if the business stops paying.
- Review invitations
- Sends automated invitations after a purchase or service, from 50 a month free to 1,000 on Premium, plus QR codes and, from Plus, an in-app review collector.
- TrustBox widgets
- Website widgets that show the TrustScore, star ratings and testimonials, from 1 on the free plan to 21 or more on Premium and Enterprise.
- Product and location reviews
- Add-ons on the paid plans for reviews of individual products, with SEO-friendly widgets, and for reviews of each physical location.
- Insights and AI replies
- TrustScore insights, topic and sentiment reports and competitor benchmarks on higher plans; Enterprise adds AI-assisted replies and custom dashboards.
Plans
Bazaarvoice
Pricing could not be confirmed. See bazaarvoice.com.
Trustpilot
Free$0
50 review invitations a month, replies to reviews, 1 TrustBox widget, 1 QR code collector and 1 user.
Starter$99
per domain / month and up, billed annually
100 invitations a month, 2 widgets, 1 user and 1 domain. Only for new small businesses with up to $5M in revenue.
Plus$319
per domain / month and up, billed annually
300 invitations a month, 10 widgets, 3 users, up to 3 domains, all integrations and a branded profile page.
Premium$799
per domain / month and up, billed annually
1,000 invitations a month, 21 widgets, 10 users, a customer success manager and fuller insights. Sold through a demo.
EnterpriseCustom
Unlimited invitations, 1,000 users, SSO, AI-assisted replies, custom dashboards and invitation tools, priced by sales.
Common questions
Which is cheaper, Bazaarvoice or Trustpilot?
As of Nov 12, 2026, Bazaarvoice has no price we could confirm, and Trustpilot starts at $99 per domain / month and up, billed annually.
Which has a free plan, Bazaarvoice or Trustpilot?
As of Nov 12, 2026, only Trustpilot has a free plan. Bazaarvoice does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.