BQool vs SELLERLOGIC (2026): which should you pick?
As of Nov 12, 2026, BQool grades higher than SELLERLOGIC: 2.4 against 2.0 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
BQool grades higher on value for money and platforms. They get the same grade on the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
BQool
AI and rule-based Amazon repricer, with PPC and review tools
SELLERLOGIC
Amazon repricer, analytics, review and refund tools
Which one is for you
Pick BQool if
- Fits if you resell on shared listings and want a repricer for under $25 a month
- Works for sellers who write their own repricing rules alongside the AI ones
Look elsewhere if
- Tight if you want AI on lots of listings, as Basic covers only 50, and stock-based conditions start on AI Deluxe at $45
- Not for you if you want research or profit tracking in the repricer, as those are in BigCentral, billed apart
- Pricey if you add AI Advertising, at $89 a month billed annually plus 2% of spend over $5,000, rising to $499
- Watch out: BigCentral's Business plan is $50 a month for 5,000 Amazon emails, then $0.01 an email
- Skip it if you want a phone or desktop app, or a free plan after the 14-day trial
Pick SELLERLOGIC if
- Fits if you sell on several Amazon marketplaces and want rules-based repricing
- Works for sellers with a small catalogue, who can live on the free plan
Look elsewhere if
- Pricey if you have thousands of products: €749 a month at 10,000
- Tight if you stay free, because it's 20 products a day
- Watch out: hourly sync, the API and SFTP need Advanced, a step up from Starter
- Watch out: prices are in euros, and the analytics, review and refund tools' prices weren't on the page we read
How we grade them
| 2.4GPABQoolFair | 2.0GPASELLERLOGICFair | |
|---|---|---|
| Value for money | BBasic is $22.50 a month billed annually ($25 monthly), in the cheapest quarter of this category and below Aura's $37 for a rival repricer. That buys 50 AI listings, 1,000 rule-based listings and 2 users. AI Deluxe is $45. | CRepricer from €39 a month for 100 products, €109 at 1,000 and €749 at 10,000. The category's middle is $37 a month, so it starts in the ordinary band and rises with your catalogue. |
| Free plan and trial | CA 14-day free trial of the repricer with no credit card, and 30 days for AI Advertising. There's no free plan, so after that you're paying. | CA free plan for 20 optimised products a day, with no time limit, plus a 14-day trial. That's a cap you'll hit with anything but a tiny catalogue. |
| Features | CIt does repricing fully: AI rules to win or match the Buy Box, price looping, conditional and scheduled repricing and five ready-made rules. A smaller job than the suites do, and research and the profit dashboard come with BigCentral, not the repricer. | CRepricer, business analytics, review manager and a lost-and-found tool for reimbursements. The listing says the extra tools' prices were not read. |
| Ease of use | CNo rating on record. There are ready-made rules, but there's Seller Central to connect and rules, ROI settings and conditions to set before it runs on its own. | CNo store rating on record. You connect your Amazon account and set up repricing strategies and product groups. |
| Platforms and integrations | BWeb and a browser extension, with no phone or desktop app. It connects to Seller Central, Amazon Ads, SellerAmp, InventoryLab (US only) and BoxEm. | CWeb only, though the repricer lists all Amazon marketplaces. The listing names no integrations. |
| Best for | Amazon repricing with AI and your own rules | repricing Amazon products, with analytics add-ons |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: BQool and SELLERLOGIC. How we grade
Price against what you get
BQool starts at $22.50 a month and scores 2.3 out of 4 on features, ease of use and platforms. SELLERLOGIC starts at about $43.57 a month and scores 2.0.
BQool scores higher and starts $21.07 a month lower. Of the other Amazon seller tools on the chart, 1 scores higher than BQool for less, and 8 score higher than SELLERLOGIC for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- BQool also covers dashboards.
- SELLERLOGIC also covers reports.
At a glance
| BQool | SELLERLOGIC | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $22.50 per month, billed annually ($25 billed monthly) | €39 per month for 100 products (Repricer Starter, monthly billing) |
| Free plan | None | Freemium repricer plan: 20 optimized products per day, free with no time limit. |
| Free trial | 14-day free trial of the repricer; 30 days for AI Advertising, no credit card needed | 14-day free trial of the Repricer. |
| Web | ||
| Browser extension | ||
| Made by | BQool | SELLERLOGIC |
| Price read from | bqool.com | sellerlogic.com |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
BQool
- Basic covers only 50 AI-repriced listings; inventory-based conditions start at AI Deluxe.
- AI Advertising costs $99 a month ($89 billed annually) plus 2% of ad spend over $5,000, rising to $499 for bigger budgets.
- BigCentral is billed separately; its Business plan is $50 a month for 5,000 Amazon emails, with $0.01 per email over the limit.
- Product and keyword research, the profit dashboard and the BigTracker Chrome extension come with BigCentral, not the repricer.
SELLERLOGIC
- Prices are in euros and were read from the Repricer page only; Business Analytics, Review Manager and Lost & Found pricing was not read.
- Repricer price rises with the number of products; the page also shows a 10% reduction for annual billing.
- Repricer plans list support for all Amazon marketplaces.
Key features
BQool
- AI repricer
- AI rules either try to win the Buy Box at the best price or match it, and price looping raises prices back up when competition allows.
- Conditional repricing
- From AI Deluxe, prices can respond to inventory age, sell-through rate, historical days of supply and FBA or FBM conditions.
- Rule-based repricing
- Five ready-made rules plus custom rules, with bulk ROI settings and scheduled repricing for set times.
- AI Advertising
- A separate product that optimizes Amazon PPC campaigns, from $89 a month billed annually plus 2% of ad spend above a plan threshold.
- BigCentral
- A separate tool for review and feedback requests, review tracking, product and keyword research and a profit dashboard, with a 14-day free trial.
- Sales dashboard and integrations
- Sales dashboards and reports, with connections to SellerAmp, InventoryLab (US only) and BoxEm for costs and sourcing data.
SELLERLOGIC
- Repricer
- AI and rule-based pricing for B2C and B2B offers, with min and max prices.
- Business Analytics
- Profit analytics across marketplaces.
- Review Manager
- Automates review requests the vendor says are Amazon-compliant.
- Lost & Found
- Recovers missed FBA refunds, full-service.
Plans
BQool
Basic$22.50
per month, billed annually ($25 billed monthly)
Repricer with 50 AI listings, 1,000 rule-based listings and 2 users, the AI Win Buy Box rules, profit calculator and competitor analysis.
AI Deluxe$45
per month, billed annually ($50 billed monthly)
100 AI and conditional listings, 5,000 rule-based listings and 5 users; adds Buy Box matching, price looping and inventory-based conditions.
AI Premium$90
per month, billed annually ($100 billed monthly)
1,000 AI and conditional listings, 10,000 rule-based listings and 10 users.
AI Ultimate$180
per month, billed annually ($200 billed monthly)
6,000 AI and conditional listings, 30,000 rule-based listings and 15 users.
AI Enterprise$270
per month, billed annually ($300 billed monthly)
15,000 AI and conditional listings, 50,000 rule-based listings and 20 users.
SELLERLOGIC
Freemium€0
per month, 20 optimized products per day
Always free with no time limit; syncs from Amazon every 4 hours.
Starter€39
per month for up to 100 products, billed monthly
Priced by product count: €109 a month at 1,000 products and €749 at 10,000. Import, export and bulk editing.
Advanced€49
per month for up to 100 products, billed monthly
€136 a month at 1,000 products and €936 at 10,000. Adds hourly sync, SFTP, API and user permissions.
Ways to pay less
BQool
- Annual discount
Save 10% with annual billing
Every repricer, AI Advertising and BigCentral plan is 10% cheaper billed annually: Basic is $22.50 a month instead of $25.
SELLERLOGIC
- Annual discount
10% off annual billing on paid repricer plans
The pricing configuration gives a 10% reduction for 12-month billing on Starter and Advanced.
Common questions
Which is cheaper, BQool or SELLERLOGIC?
As of Nov 12, 2026, BQool is cheaper to start with: $22.50 a month, against about $43.57 a month for SELLERLOGIC. BQool starts at $22.50 per month, billed annually ($25 billed monthly), and SELLERLOGIC starts at €39 per month for 100 products (Repricer Starter, monthly billing).
Which has a free plan, BQool or SELLERLOGIC?
As of Nov 12, 2026, only SELLERLOGIC has a free plan. BQool does not, though it has a free trial.
Which platforms do BQool and SELLERLOGIC run on?
As of Nov 12, 2026, only BQool lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.