SELLERLOGIC vs sellerboard (2026): which should you pick?

Pick SELLERLOGIC if

• Fits if you sell on several Amazon marketplaces and want rules-based repricing
• Works for sellers with a small catalogue, who can live on the free plan

Look elsewhere if

• Pricey if you have thousands of products: €749 a month at 10,000
• Tight if you stay free, because it's 20 products a day
• Watch out: hourly sync, the API and SFTP need Advanced, a step up from Starter
• Watch out: prices are in euros, and the analytics, review and refund tools' prices weren't on the page we read

Pick sellerboard if

• Fits if you want your profit after every Amazon fee and cost
• Works for small sellers who also sell on Shopify, Walmart or eBay, from $15 a month

Look elsewhere if

• Skip it if you're still hunting for a product, as there's no product or niche research
• Tight if you're sharing it with staff, since per-user access limits come only with Enterprise at $63
• Tight if you rely on review requests, as Standard sends only 150 a month
• Watch out: plans are capped by orders a month, from 3,000 on Standard, and accounts hold at most 30,000 products
• Not for you if you want a desktop app, or a free plan after the 1-month trial

SELLERLOGIC

• Prices are in euros and were read from the Repricer page only; Business Analytics, Review Manager and Lost & Found pricing was not read.
• Repricer price rises with the number of products; the page also shows a 10% reduction for annual billing.
• Repricer plans list support for all Amazon marketplaces.

sellerboard

• Plans are capped by orders a month, from 3,000 on Standard to 50,000 on Enterprise; bigger sellers ask for more.
• Restricting a user's access by account, marketplace or product is only on Enterprise.
• Accounts can hold at most 30,000 products.
• There is no product or niche research of the kind Helium 10 or Jungle Scout sell.

SELLERLOGIC

Repricer

AI and rule-based pricing for B2C and B2B offers, with min and max prices.

Business Analytics

Profit analytics across marketplaces.

Review Manager

Automates review requests the vendor says are Amazon-compliant.

Lost & Found

Recovers missed FBA refunds, full-service.

sellerboard

Real-time profit dashboard

Shows sales, orders, refunds, ad costs, estimated payout and net profit, broken down by product and order, with trend and LTV dashboards.

Costs and expenses

Tracks product costs (COGS), returns and indirect expenses alongside Amazon's fees so profit reflects the whole business.

Inventory management

Forecasts stock, warns before you run out and helps plan reorders, with a workflow for resellers.

Review requests and follow-ups

Sends automated review requests or follow-up emails to buyers, from 150 to 30,000 a month depending on the plan.

PPC optimization and alerts

Includes PPC optimization, search term performance and alerts when a listing changes.

Lost inventory refunds

Finds lost or damaged FBA inventory that Amazon should pay for, included in every plan.

SELLERLOGIC

• Freemium€0

  per month, 20 optimized products per day

  Always free with no time limit; syncs from Amazon every 4 hours.

• Starter€39

  per month for up to 100 products, billed monthly

  Priced by product count: €109 a month at 1,000 products and €749 at 10,000. Import, export and bulk editing.

• Advanced€49

  per month for up to 100 products, billed monthly

  €136 a month at 1,000 products and €936 at 10,000. Adds hourly sync, SFTP, API and user permissions.

sellerboard

• Standard$15

  per month for up to 3,000 orders, billed annually ($19 monthly)

  Up to 3,000 orders and 150 follow-up emails or review requests a month, with every tool except per-user access rights. $179 billed annually.

• Professional$23

  per month for up to 6,000 orders, billed annually ($29 monthly)

  Up to 6,000 orders and 6,000 follow-up emails or review requests a month, with more seller accounts, users and reports. $279 billed annually.

• Business$31

  per month for up to 15,000 orders, billed annually ($39 monthly)

  Up to 15,000 orders and 15,000 follow-up emails or review requests a month. $369 billed annually.

• Enterprise$63

  per month for up to 50,000 orders, billed annually ($79 monthly)

  Up to 50,000 orders and 30,000 emails a month, and the only plan that limits each user's access by account, marketplace or product. $759 billed annually.

SELLERLOGIC

• Annual discount

  10% off annual billing on paid repricer plans

  The pricing configuration gives a 10% reduction for 12-month billing on Starter and Advanced.

sellerboard

• Annual discount

  Lower monthly rate with annual billing

  Billed yearly, Standard is $15 a month ($179) instead of $19, Professional $23 instead of $29, Business $31 instead of $39 and Enterprise $63 instead of $79.