BQool vs Sellozo (2026): which should you pick?
As of Nov 13, 2026, BQool grades higher than Sellozo: 2.4 against 1.8 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
BQool grades higher on value for money and platforms. They get the same grade on the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
BQool
AI and rule-based Amazon repricer, with PPC and review tools
Sellozo
Amazon PPC automation with a flat monthly fee
Which one is for you
Pick BQool if
- Fits if you resell on shared listings and want a repricer for under $25 a month
- Works for sellers who write their own repricing rules alongside the AI ones
Look elsewhere if
- Tight if you want AI on lots of listings, as Basic covers only 50, and stock-based conditions start on AI Deluxe at $45
- Not for you if you want research or profit tracking in the repricer, as those are in BigCentral, billed apart
- Pricey if you add AI Advertising, at $89 a month billed annually plus 2% of spend over $5,000, rising to $499
- Watch out: BigCentral's Business plan is $50 a month for 5,000 Amazon emails, then $0.01 an email
- Skip it if you want a phone or desktop app, or a free plan after the 14-day trial
Pick Sellozo if
- Fits if you spend enough on Amazon ads that a flat fee beats a percentage
- Makes sense if you want campaign rules for how keywords move between campaigns
Look elsewhere if
- Pricey if you run small ads: $250 a month for one marketplace
- Not for you if you want product or keyword research, because it has none
- Watch out: only the first marketplace's price was readable, and added marketplaces aren't priced in the page text
- Watch out: the plan is software only, and email support is the support listed
How we grade them
| 2.4GPABQoolFair | 1.8GPASellozoWeak | |
|---|---|---|
| Value for money | BBasic is $22.50 a month billed annually ($25 monthly), in the cheapest quarter of this category and below Aura's $37 for a rival repricer. That buys 50 AI listings, 1,000 rule-based listings and 2 users. AI Deluxe is $45. | D$250 a month for 1 marketplace. That is where the dearest tenth of Amazon seller tools begins, against $39 in the middle. It's one flat fee for every feature and unlimited users. |
| Free plan and trial | CA 14-day free trial of the repricer with no credit card, and 30 days for AI Advertising. There's no free plan, so after that you're paying. | CA 30-day free trial. The listing doesn't say whether it needs a card, and there is no free plan. |
| Features | CIt does repricing fully: AI rules to win or match the Buy Box, price looping, conditional and scheduled repricing and five ready-made rules. A smaller job than the suites do, and research and the profit dashboard come with BigCentral, not the repricer. | CBid and budget automation, campaign rules, keyword harvesting and profit-and-loss reports. It is advertising and profit software only, with no product or keyword research. |
| Ease of use | CNo rating on record. There are ready-made rules, but there's Seller Central to connect and rules, ROI settings and conditions to set before it runs on its own. | CNo store rating on record. You connect your ads account and set campaign rules, which takes some learning. |
| Platforms and integrations | BWeb and a browser extension, with no phone or desktop app. It connects to Seller Central, Amazon Ads, SellerAmp, InventoryLab (US only) and BoxEm. | CWeb only, linked to Amazon Ads across 20 marketplaces. No app or other integrations are listed. |
| Best for | Amazon repricing with AI and your own rules | flat-fee Amazon ad automation |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: BQool and Sellozo. How we grade
Price against what you get
BQool starts at $22.50 a month and scores 2.3 out of 4 on features, ease of use and platforms. Sellozo starts at $250 a month and scores 2.0.
BQool scores higher and starts $227.50 a month lower. Of the other Amazon seller tools on the chart, 2 score higher than BQool for less, and 20 score higher than Sellozo for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- BQool also covers review collection.
- Sellozo also covers workflow automation and reports.
At a glance
| BQool | Sellozo | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $22.50 per month, billed annually ($25 billed monthly) | $250 per month for 1 marketplace |
| Free plan | None | None |
| Free trial | 14-day free trial of the repricer; 30 days for AI Advertising, no credit card needed | 30-day free trial. |
| Web | ||
| Browser extension | ||
| Made by | BQool | Sellozo |
| Price read from | bqool.com | sellozo.com |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
BQool
- Basic covers only 50 AI-repriced listings; inventory-based conditions start at AI Deluxe.
- AI Advertising costs $99 a month ($89 billed annually) plus 2% of ad spend over $5,000, rising to $499 for bigger budgets.
- BigCentral is billed separately; its Business plan is $50 a month for 5,000 Amazon emails, with $0.01 per email over the limit.
- Product and keyword research, the profit dashboard and the BigTracker Chrome extension come with BigCentral, not the repricer.
Sellozo
- Only the first marketplace's $250 per month was readable; the page does not show the price of added marketplaces in its text.
- The pricing page covers the software only; the site lists separate Self Serve, Agency and Strategic Management services.
- Support included in the plan is listed as email support.
- It is advertising and profit software for Amazon, with no product research or keyword research tools.
Key features
BQool
- AI repricer
- AI rules either try to win the Buy Box at the best price or match it, and price looping raises prices back up when competition allows.
- Conditional repricing
- From AI Deluxe, prices can respond to inventory age, sell-through rate, historical days of supply and FBA or FBM conditions.
- Rule-based repricing
- Five ready-made rules plus custom rules, with bulk ROI settings and scheduled repricing for set times.
- AI Advertising
- A separate product that optimizes Amazon PPC campaigns, from $89 a month billed annually plus 2% of ad spend above a plan threshold.
- BigCentral
- A separate tool for review and feedback requests, review tracking, product and keyword research and a profit dashboard, with a 14-day free trial.
- Sales dashboard and integrations
- Sales dashboards and reports, with connections to SellerAmp, InventoryLab (US only) and BoxEm for costs and sourcing data.
Sellozo
- AI bid optimization
- Automated bidding and budget balancing across campaigns, with multi-campaign optimization that mixes ad products and targeting types.
- Campaign Studio
- Lets sellers set how campaigns are linked and which rules move keywords from one campaign to another, with launch templates.
- Keyword harvesting
- Pulls high-performing search terms out of automatic and broad-match campaigns, with negative keyword management alongside.
- Dynamic reporting
- Reports on advertising and financial metrics, including real-time profit and loss and fee and cost breakdowns.
- Multi-marketplace support
- The site lists 20 Amazon marketplaces, from the US and Canada to Germany, Japan, India and the UAE.
Plans
BQool
Basic$22.50
per month, billed annually ($25 billed monthly)
Repricer with 50 AI listings, 1,000 rule-based listings and 2 users, the AI Win Buy Box rules, profit calculator and competitor analysis.
AI Deluxe$45
per month, billed annually ($50 billed monthly)
100 AI and conditional listings, 5,000 rule-based listings and 5 users; adds Buy Box matching, price looping and inventory-based conditions.
AI Premium$90
per month, billed annually ($100 billed monthly)
1,000 AI and conditional listings, 10,000 rule-based listings and 10 users.
AI Ultimate$180
per month, billed annually ($200 billed monthly)
6,000 AI and conditional listings, 30,000 rule-based listings and 15 users.
AI Enterprise$270
per month, billed annually ($300 billed monthly)
15,000 AI and conditional listings, 50,000 rule-based listings and 20 users.
Sellozo
Sellozo Platform$250
per month for 1 marketplace, billed monthly
Every feature and unlimited users on a flat fee with no percentage of ad spend. A marketplace selector on the page covers up to 20 marketplaces.
Ways to pay less
BQool
- Annual discount
Save 10% with annual billing
Every repricer, AI Advertising and BigCentral plan is 10% cheaper billed annually: Basic is $22.50 a month instead of $25.
Sellozo
No public discounts listed.
Common questions
Which is cheaper, BQool or Sellozo?
As of Nov 13, 2026, BQool is cheaper to start with: $22.50 a month, against $250 a month for Sellozo. BQool starts at $22.50 per month, billed annually ($25 billed monthly), and Sellozo starts at $250 per month for 1 marketplace.
Which has a free plan, BQool or Sellozo?
As of Nov 13, 2026, neither BQool nor Sellozo has a free plan. Both have a free trial.
Which platforms do BQool and Sellozo run on?
As of Nov 13, 2026, only BQool lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.