Perpetua vs Sellozo (2026): which should you pick?
As of Nov 13, 2026, Sellozo grades higher than Perpetua: 1.8 against 1.2 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Sellozo grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Perpetua
Goal-based ad automation for Amazon, Walmart and other marketplaces
Sellozo
Amazon PPC automation with a flat monthly fee
Which one is for you
Pick Perpetua if
- Fits if you spend several thousand dollars a month on Amazon ads and want goals, not campaigns
- Works for agencies running ads for many Amazon and Walmart clients
Look elsewhere if
- Pricey if you spend little on ads, as it's $695 a month regardless
- Skip it if you want to try it first, as there's no free plan or trial
- Not for you if you also want research, profit tracking or repricing
- Watch out: above $10K a month in ad spend a share is added to the $695, and the page doesn't say how much
- Tight if you want hourly bidding, share of voice or onboarding help, which all start at Growth
Pick Sellozo if
- Fits if you spend enough on Amazon ads that a flat fee beats a percentage
- Makes sense if you want campaign rules for how keywords move between campaigns
Look elsewhere if
- Pricey if you run small ads: $250 a month for one marketplace
- Not for you if you want product or keyword research, because it has none
- Watch out: only the first marketplace's price was readable, and added marketplaces aren't priced in the page text
- Watch out: the plan is software only, and email support is the support listed
How we grade them
| 1.2GPAPerpetuaWeak | 1.8GPASellozoWeak | |
|---|---|---|
| Value for money | FGraded against the ad tools it's listed beside. Essentials is $695 a month, even well under $10K of ad spend. Teikametrics' Essentials is $149 and BidX Essential $195 for the same band, and nothing on record here explains the gap. Above $10K, a share of spend is added. | D$250 a month for 1 marketplace. That is where the dearest tenth of Amazon seller tools begins, against $39 in the middle. It's one flat fee for every feature and unlimited users. |
| Free plan and trial | FNothing free on record: no free plan and no published trial. You're paying $695 from the first month. | CA 30-day free trial. The listing doesn't say whether it needs a card, and there is no free plan. |
| Features | CGoal-based campaigns, AI bidding, keyword harvesting, profitability and market reports, and display and video ads. Hourly bidding and share of voice start at Growth, and there's no research, profit tracking or repricing. | CBid and budget automation, campaign rules, keyword harvesting and profit-and-loss reports. It is advertising and profit software only, with no product or keyword research. |
| Ease of use | CNo rating on record. Setting goals is simpler than building campaigns by hand, but you still connect ad accounts and pick targets, and onboarding help starts at Growth. | CNo store rating on record. You connect your ads account and set campaign rules, which takes some learning. |
| Platforms and integrations | CWeb only, with no phone or desktop app. It connects to Amazon Ads, Marketing Stream, Amazon Marketing Cloud and Walmart, the platforms it runs ads on, and nothing else on record. | CWeb only, linked to Amazon Ads across 20 marketplaces. No app or other integrations are listed. |
| Best for | goal-based Amazon ads for bigger spenders | flat-fee Amazon ad automation |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Perpetua and Sellozo. How we grade
Price against what you get
Perpetua starts at $10 a month and scores 2.0 out of 4 on features, ease of use and platforms. Sellozo starts at $250 a month and scores 2.0.
They score the same, and Perpetua starts $240 a month lower. Of the other Amazon seller tools on the chart, 3 score higher than Perpetua for less, and 20 score higher than Sellozo for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Sellozo also covers workflow automation and dashboards.
At a glance
| Perpetua | Sellozo | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | $695 per month for up to $10K in monthly ad spend | $250 per month for 1 marketplace |
| Free plan | None | None |
| Free trial | None listed | 30-day free trial. |
| Web | ||
| Made by | Perpetua | Sellozo |
| Price read from | perpetua.io | sellozo.com |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
Perpetua
- There is no free plan or published free trial; the lowest plan is $695 a month even below $10K of ad spend.
- Above $10K a month in ad spend, a percentage of spend is added to the $695 fee; the page does not say how much.
- Hourly bidding, share of voice and onboarding help start at the Growth tier.
- It is an ad tool only: there is no product research, profit tracking or repricing.
Sellozo
- Only the first marketplace's $250 per month was readable; the page does not show the price of added marketplaces in its text.
- The pricing page covers the software only; the site lists separate Self Serve, Agency and Strategic Management services.
- Support included in the plan is listed as email support.
- It is advertising and profit software for Amazon, with no product research or keyword research tools.
Key features
Perpetua
- Goal-based campaigns
- Set an objective, a target ACoS and a daily budget, and Perpetua builds, runs and adjusts the campaigns to meet it.
- AI bidding and keyword harvesting
- Conversion-based bidding and automatic keyword harvesting, with recommendations such as negating search terms that never convert.
- Hourly optimization
- From the Growth tier, Amazon Marketing Stream data drives hourly reports and intraday bid changes.
- Share of voice and organic rank
- Growth adds hourly share-of-voice and organic rank insights, plus competitor search term data and revenue opportunity analysis.
- Profitability and market reports
- Reports total sales, attributed and organic sales and ACoS across channels, with retail intelligence and digital shelf insights.
- Display and video ads
- Manages display and video advertising alongside sponsored search ads.
Sellozo
- AI bid optimization
- Automated bidding and budget balancing across campaigns, with multi-campaign optimization that mixes ad products and targeting types.
- Campaign Studio
- Lets sellers set how campaigns are linked and which rules move keywords from one campaign to another, with launch templates.
- Keyword harvesting
- Pulls high-performing search terms out of automatic and broad-match campaigns, with negative keyword management alongside.
- Dynamic reporting
- Reports on advertising and financial metrics, including real-time profit and loss and fee and cost breakdowns.
- Multi-marketplace support
- The site lists 20 Amazon marketplaces, from the US and Canada to Germany, Japan, India and the UAE.
Plans
Perpetua
Essentials$695
per month for up to $10K in monthly ad spend
AI bid optimization, automated keyword harvesting, performance and profitability reports, chat support and the Ad School tutorials.
Growth$695
per month, plus a share of ad spend, for over $10K a month in spend
Adds hourly reports and bidding through Amazon Marketing Stream, share of voice and organic rank, and onboarding. The share of ad spend is not published.
PremiumCustom
For over $500K a month in ad spend: market intelligence, custom AMC reports and data integrations, beta features and a dedicated account team.
Sellozo
Sellozo Platform$250
per month for 1 marketplace, billed monthly
Every feature and unlimited users on a flat fee with no percentage of ad spend. A marketplace selector on the page covers up to 20 marketplaces.
Common questions
Which is cheaper, Perpetua or Sellozo?
As of Nov 13, 2026, Perpetua is cheaper to start with: $10 a month, against $250 a month for Sellozo. Perpetua starts at $695 per month for up to $10K in monthly ad spend, and Sellozo starts at $250 per month for 1 marketplace.
Which has a free plan, Perpetua or Sellozo?
As of Nov 13, 2026, neither Perpetua nor Sellozo has a free plan. Sellozo has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.