Bullhorn vs Loxo (2026): which should you pick?
As of Nov 12, 2026, Loxo grades higher than Bullhorn: 2.2 against 1.8 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
Loxo grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Bullhorn
ATS, CRM and AI recruiting software for staffing agencies
Loxo
AI-native ATS, CRM and sourcing for recruiting firms
Which one is for you
Pick Bullhorn if
- Fits if you run a staffing agency and want ATS and client tracking together
- Works for agencies that want a marketplace of partner apps
Look elsewhere if
- Not for you if you hire for your own company, as it is built for agencies
- Skip it if you want to try it first, as every plan is sold by quote
- Pricey if you want the CRM or AI, as they start at Pro with no price shown
- Watch out: the page does not say if the per-user prices are monthly or annual
Pick Loxo if
- Fits if you run a recruiting firm and want AI search over your own candidates
- Works for firms with 3 or more seats, which get free migration
Look elsewhere if
- Pricey if you want Source, Outreach and the agents, as they are on Professional with no price
- Watch out: agent work uses credits, 2,500 a seat monthly on Professional
- Watch out: annual plans are paid up front
- Skip it if you are a solo recruiter, as the price is per user
How we grade them
| 1.8GPABullhornWeak | 2.2GPALoxoFair | |
|---|---|---|
| Value for money | C$99 a user on Starter and $165 on Core, against a category middle of $85 and a dearer quarter from $149. The page does not say whether that is monthly or annual. | C$149 a user a month annual, the start of the dearer quarter, against a middle of $85. Professional and Enterprise are quoted. |
| Free plan and trial | FNo free plan and no trial. Every plan says Get a quote. | CA 7-day free trial of Professional with no card, and no free plan. |
| Features | CATS, client management, a 300+ app marketplace and AI on higher plans. The recruitment CRM and AI search only start at Pro, so Starter and Core have gaps. | CATS, CRM, AI search and a Chrome extension. Source, Outreach and the full agent set are not in Core, and two agents are marked coming soon. |
| Ease of use | CNo rating on record. An agency platform that needs setting up with workflows and custom fields. | CNo rating on record. An ATS with an agent workforce to set up. |
| Platforms and integrations | BWeb only, with a 300+ partner marketplace and LinkedIn and Salesforce links. | BWeb and a Chrome extension, with MCP and API on higher plans. |
| Best for | ATS and CRM for staffing agencies | AI-led ATS and CRM for recruiting firms |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Bullhorn and Loxo. How we grade
Price against what you get
Bullhorn starts at $99 a month for each person and scores 2.3 out of 4 on features, ease of use and platforms. Loxo starts at $149 a month for each person and scores 2.3.
They score the same, and Bullhorn starts $50 a month lower. Of the other hiring and applicant tracking tools on the chart, 5 score higher than Bullhorn for less, and 6 score higher than Loxo for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Bullhorn also covers workflow automation and job board posting.
- Loxo also covers AI agents.
At a glance
| Bullhorn | Loxo | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | $99 per user / month (billing basis not stated) | $149 per user / month, billed annually |
| Free plan | None | None |
| Free trial | None listed | 7-day free trial of the Professional platform, no credit card |
| Web | ||
| Browser extension | ||
| Made by | Bullhorn | Loxo |
| Price read from | bullhorn.com | loxo.co |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Bullhorn
- Every plan has a Get a quote button, and the page does not say whether the per-user prices are billed monthly or annually.
- AI search and match, the recruitment CRM and Amplify Chat start at the Pro plan, which has no listed price.
- It is built for agencies, not for in-house teams hiring for their own company.
- Larger-agency plans, AI and Automation products and Middle Office are quote-only.
Loxo
- Only Core has a public price; Professional and Enterprise are shown as book-a-demo plans billed annually.
- Agent work uses credits: 2,500 per Professional seat monthly, with Boost tiers of 5,000 and 12,500 shown.
- Loxo Source, Outreach and the full agent set are not in Core.
- Deduplication and Scheduling agents are marked coming soon on the pricing page.
Key features
Bullhorn
- ATS and client management
- The entry plan covers applicant tracking, resume parsing, client management and a career portal for job postings.
- Amplify AI
- Amplify is the vendor's recruiting AI: search and match, a staffing LLM chat, data enrichment, resume formatting and call transcription.
- Digital workers
- Amplify Digital Workers are sold as automation for tasks such as screening, matching and building candidate submission packets.
- Automation
- A visual workflow builder, task-based automations and data-health automations run inside the ATS.
- Back office
- Bullhorn One and the Middle Office product handle timesheets, invoicing, pay and bill automation for staffing firms.
- VMS connections
- VMS Automation links to 110+ vendor management systems to import and update job records.
Loxo
- ATS and CRM
- One system for jobs, candidates, companies, pipelines and activities, with email and calendar sync.
- AI search
- Natural-language, relevance-ranked search is included on every plan, including Core.
- Agent workforce
- Professional adds agents for job intake, longlists, shortlists, outreach and an AI notetaker, which consume credits when they complete work.
- Loxo Source
- Searches the vendor's 850M+ profile talent graph together with a firm's own database, on the Professional plan.
- Chrome extension
- Adds candidates to the database from the browser.
- MCP and API
- Core connects to outside AI tools through MCP, and API access is part of Professional.
Plans
Bullhorn
Starter$99
per user / month, billing basis not stated
Applicant tracking, resume parsing, client management and a job posting career portal. Sold through a quote.
Core$165
per user / month, billing basis not stated
Adds a 300+ partner app marketplace, custom fields and workflows, and LinkedIn integrations. Sold through a quote.
ProCustom
Adds recruitment CRM, AI search and match, Amplify Chat, data enrichment and process automation.
MaxCustom
Adds Amplify agentic workflows: screening, matching, outreach, a website chatbot and interview scheduling.
Front Office GrowthCustom
For larger agencies: applicant tracking, CRM, AI assistant, custom workflows and analytics.
Bullhorn OneCustom
Front-to-back plan adding timesheet management, invoicing and billing, and pay and bill automation.
Loxo
Core$149
per user / month, billed annually
ATS and recruiting CRM, AI search, unlimited jobs and candidates, Chrome extension, MCP. Free migration for 3+ seats.
ProfessionalCustom
Adds Loxo Source, Outreach, the full agent workforce, API access and 2,500 credits per seat monthly. Billed annually.
EnterpriseCustom
Everything in Professional plus SSO and SAML, advanced roles and permissions, and a dedicated success team.
Common questions
Which is cheaper, Bullhorn or Loxo?
As of Nov 12, 2026, Bullhorn is cheaper to start with: $99 a month for each person, against $149 a month for each person for Loxo. Bullhorn starts at $99 per user / month (billing basis not stated), and Loxo starts at $149 per user / month, billed annually.
Which has a free plan, Bullhorn or Loxo?
As of Nov 12, 2026, neither Bullhorn nor Loxo has a free plan. Loxo has a free trial.
Which platforms do Bullhorn and Loxo run on?
As of Nov 12, 2026, only Loxo lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.