ClickFunnels vs Wishpond (2026): which should you pick?
As of Nov 13, 2026, ClickFunnels grades higher than Wishpond: 2.2 against 1.6 out of 4.0.
Checked Oct 17, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
ClickFunnels grades higher on the free plan, features and platforms. Wishpond grades higher on value for money. They get the same grade on ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
ClickFunnels
Sales funnel builder bundled with email, courses, a store and CRM
Wishpond
Marketing platform with landing pages, forms and a website builder
Which one is for you
Pick ClickFunnels if
- Fits if you sell courses or memberships and want the funnel and checkout in one place
- Works for sellers who would otherwise pay separately for email, a course platform and a page builder
Look elsewhere if
- Pricey if you only want landing pages, as the cheapest plan is $81 a month billed yearly
- Tight if you have a team, since Launch allows 2 people, 1 workspace and 3 courses
- Not for you if you need the API, webhooks or custom code, which start on Scale at $164 a month
- Watch out: unlimited funnels are labeled a limited-time offer, and the pricing page doesn't say what comes after
- Watch out: there's no free plan, only a 14-day trial, and the listing doesn't say if it needs a card
Pick Wishpond if
- Fits if you want site, forms, email and SMS from one vendor and don't mind a sales call
- Works for small businesses and clinics the vendor's industry pages are aimed at
Look elsewhere if
- Skip it if you want to see a price before you talk to anyone, since none is published
- Not for you if you need a free plan or a trial to try first, as none is listed
- Too light for a standalone website, because the builder is one module of the marketing suite
- Watch out: e-commerce depends on the plan you are sold, and no integrations are listed
How we grade them
| 2.2GPAClickFunnelsFair | 1.6GPAWishpondWeak | |
|---|---|---|
| Value for money | DGraded against other landing page builders, it's the dearest start. Launch is $81 a month on yearly billing ($97 monthly), and there's no landing-page-only plan. It does bundle email for 10,000 contacts, courses and a store, but Leadpages and Swipe Pages start at $29. | CNo plan prices are published, because the pricing page redirects to a book-a-demo form. With nothing to compare against the category's $12 middle, it sits in the middle. |
| Free plan and trial | CNo free plan, but there's a 14-day free trial, then a 30-day money-back guarantee. The listing doesn't say whether the trial needs a card. | FNothing free is listed: no free plan and no trial, only a demo request. |
| Features | BMulti-step funnels, Smart Checkout with one-click offers, A/B tests on pages and emails, email automations, courses, a community, a store, appointments and a pipeline. It covers the landing page job plus the selling around it. Custom code, webhooks and the API wait for Scale at $164. | CBuilder, landing pages, pop-ups, forms, email and SMS in one place. But the builder is one module of a bigger suite, and its page says e-commerce depends on the plan. |
| Ease of use | CNo rating on record. There's an AI funnel builder, but this is a big system: funnels, checkout, email, courses and automations all need setting up, so expect a learning curve. | CNo store rating on record. It's a web suite with many modules, so expect accounts, templates and campaigns to set up. |
| Platforms and integrations | BA web app that connects to Stripe, PayPal, Zapier, Zoom, ClickBank, Zendrop and OpenAI, with an API from Scale. No desktop or phone app is listed. | CWeb only, and no integrations are listed. |
| Best for | coaches selling courses through funnels | a marketing suite with a site builder bolted on |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: ClickFunnels and Wishpond. How we grade
Where they differ
- ClickFunnels also covers templates, no-code and email campaigns.
- Wishpond also covers forms, sMS marketing and popups.
At a glance
| ClickFunnels | Wishpond | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $81 per month, billed annually ($97 billed monthly) | Not published |
| Free plan | None | None |
| Free trial | 14-day free trial, then a 30-day money-back guarantee | None listed |
| Web | ||
| Made by | Etison | Wishpond Technologies Ltd. |
| Price read from | clickfunnels.com | Not confirmed |
| Checked | Oct 17, 2026 | Nov 13, 2026 |
Worth knowing
ClickFunnels
- There is no landing-page-only plan: the entry plan is $81 a month billed annually and bundles email, courses and CRM.
- Unlimited funnels are labelled a limited-time offer on the pricing page, which does not say what applies after.
- Launch allows 2 team members and 1 workspace; the custom code editor, webhooks and API access start at Scale.
- Dominate is sold on annual billing only, at $5,997 a year.
Wishpond
- Pricing is unverified: the pricing page redirects to a book-a-demo form.
- The website builder is one module of a wider marketing suite, not a standalone product.
- The builder's page says e-commerce depends on the chosen plan.
Key features
ClickFunnels
- Funnels and landing pages
- Build multi-step funnels and standalone landing pages in a drag-and-drop editor, from templates or from scratch, with an AI funnel builder on every plan.
- Smart Checkout
- Checkout pages that recognize returning buyers by email, add one-time offers at checkout, and handle subscription upgrades and downgrades.
- A/B testing
- Compare two versions of a funnel step, such as a headline or an offer, and test email subject lines and copy the same way.
- Email and automations
- Send email campaigns to your contacts and run automated workflows; each plan sets a contact limit and a monthly email allowance.
- Courses, community and store
- Sell online courses and memberships, run a community and open an online store from the same account, alongside appointments and a sales pipeline.
- Payments
- Take payments through ClickFunnels' own Payments AI, Stripe, PayPal or NMI, and ClickFunnels says it takes no percentage of your sales.
Wishpond
- AI website builder
- A drag-and-drop builder with AI suggestions for text, images and layout, using mobile-responsive templates.
- Landing pages and funnels
- Capture products listed include landing pages, marketing funnels, pop-ups and forms.
- Email and sales automation
- Nurture tools include email marketing, a leads database, sales automation and automations.
- SMS and AI agents
- The site lists SMS marketing flows and no-code AI agents, including AI sales agents.
- A/B testing and analytics
- The site mentions A/B testing and AI-driven analytics for campaign results.
Plans
ClickFunnels
Launch$81
per month, billed annually ($97 billed monthly)
1 workspace, 2 team members, 10,000 contacts, 50,000 emails a month, 3 courses, 5 custom domains and unlimited visitors.
Scale$164
per month, billed annually ($197 billed monthly)
5 workspaces, 5 team members, 75,000 contacts, 300,000 emails a month, unlimited domains, live chat support, custom code and API access.
Optimize$248
per month, billed annually ($297 billed monthly)
10 workspaces, 10 team members, 150,000 contacts, 750,000 emails a month, 10 courses and a 1-hour private onboarding call.
Dominate$5,997
per year, billed annually only
20 workspaces and team members, 400,000 contacts, 1.2 million emails a month, VIP support, SSO, branding removal and an account manager.
Wishpond
Pricing could not be confirmed. See wishpond.com.
Ways to pay less
ClickFunnels
- Annual discount
About 17% off with annual billing
The pricing page shows Launch at $81 a month billed annually instead of $97 (save $194 a year), Scale at $164 instead of $197 and Optimize at $248 instead of $297.
Wishpond
No public discounts listed.
Common questions
Which is cheaper, ClickFunnels or Wishpond?
As of Nov 13, 2026, ClickFunnels starts at $81 per month, billed annually ($97 billed monthly), and Wishpond has no price we could confirm.
Which has a free plan, ClickFunnels or Wishpond?
As of Nov 13, 2026, neither ClickFunnels nor Wishpond has a free plan. ClickFunnels has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.