Common Room vs Demandbase (2026): which should you pick?
As of Nov 13, 2026, Common Room and Demandbase share a 1.6 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on whether you care more about platforms, where Common Room grades higher, or value for money, where Demandbase does.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
They get the same grade on the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Common Room
Buyer intelligence and signals platform for go-to-market teams
Which one is for you
Pick Common Room if
- Fits if you run a go-to-market team and want signals from many sources in one place
- Works for mid-size and larger teams that can pay annually
Look elsewhere if
- Pricey if you are one person or a small team, at $2,500 a month for 5 seats
- Skip it if you want a free start, as no plan or trial is listed
- Not for you if you need price certainty, as Advanced and Enterprise are by quote
- Watch out: website deanonymisation is capped at 1,000 a month below Enterprise, and some exports and actions are add-ons
Pick Demandbase if
- Fits if you run account-based marketing with sales and ads together
- Works for large revenue teams with a budget
Look elsewhere if
- Skip it if you want a price, as it's a form and a custom plan
- Not for you if you only want one side, since sales and marketing are sold together
- Skip it if you're one seller who wants a plain contact lookup, as this is far heavier
- Watch out: there's a platform fee on top of a flat fee per user, and no trial is on record
How we grade them
| 1.6GPACommon RoomWeak | 1.6GPADemandbaseWeak | |
|---|---|---|
| Value for money | D$2,500 a month for 5 seats is $500 per seat, against a category where the dearest tenth starts at $167. Advanced and Enterprise are quoted. | CNo price is published; you fill in a form. The model is a platform fee plus a flat fee per user. |
| Free plan and trial | FThe listing shows no free plan and no trial, so you pay before you can try it. | FNo free plan and no trial on record anywhere in the listing. |
| Features | CPerson and company enrichment, prospecting, AI research and signals. Website visitor identification is 1,000 a month on the two lower tiers, and some actions are add-ons. | CAccount prioritization, marketing programs, a sales view, advertising and data. It's an enterprise platform, not a contact finder. |
| Ease of use | CNo store rating on record. It connects to many sources and needs setup, with a shared customer success manager on the entry plan. | CNo store rating on record. A platform like this takes a team to set up. |
| Platforms and integrations | BWeb app and extension, eight listed integrations, an MCP server and a CLI. No desktop or phone app. | CWeb only, and the listing names no integrations. |
| Best for | go-to-market teams tracking buyer signals | account-based marketing and sales |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Common Room and Demandbase. How we grade
Where they differ
- Common Room also covers sales pipeline and reports.
At a glance
| Common Room | Demandbase | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | $2,500 per month, billed annually (Essential, 5 seats) | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Browser extension | ||
| Made by | Common Room | Demandbase |
| Price read from | commonroom.io | Not confirmed |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
Common Room
- Only Essential shows a price ($2,500 a month billed annually); Advanced and Enterprise are quoted through demo requests.
- Website deanonymization is 1k per month on Essential and Advanced and unlimited only on Enterprise.
- In-product data exports and DataAgent actions are add-ons on lower tiers; Product Signals is add-on only on Essential.
- Sold annually with seats included, so it suits mid-size and larger teams more than individuals.
Demandbase
- Prices are not published; a form is used to get a custom plan.
- Sales and marketing are sold together, not as separate products, per the pricing page.
- Pricing is a platform fee plus a flat fee per user, per the pricing page.
Key features
Common Room
- Person360 and Enrichment
- Builds a profile of each person and account from signals across the web, product, community and social channels.
- Prospector
- A contact database with credit-based lookups; extra Prospector credits are sold as an add-on.
- RoomieAI research
- AI research, messaging and scoring features that draw on the collected buyer context, metered in research credits.
- Signals
- Tracks website activity, job changes, social and community engagement, and Bombora Company Surge topics (6 on Essential, up to 25 on Enterprise).
- Workflows and alerts
- Unlimited alerts, workflows and segments on every plan, with Slack and email alerts and a Chrome extension.
- MCP server and CLI
- An MCP server is included on all plans so AI assistants can reach buyer intelligence.
Demandbase
- Account prioritization
- Uses AI to analyze signals and buying group activity and rank accounts.
- Marketing programs
- Identifies in-market accounts and activates coordinated programs across channels.
- Sales view
- Shows which accounts are active, who is involved and when to engage.
- Advertising
- Targeted advertising programs can be bought as a starting point.
- Data products
- Account, buying group and engagement data can be used on their own and fed into existing systems.
Plans
Common Room
Essential$2,500
per month, billed annually, for 5 seats
Up to 100k contacts, 5k RoomieAI research credits and 2.5k Prospector credits, with a shared CSM.
AdvancedCustom
15 seats, up to 250k contacts, 7.5k RoomieAI and 7.5k Prospector credits, dedicated CSM; sold through sales.
EnterpriseCustom
30 seats, up to 750k contacts, 10K RoomieAI and 15K Prospector credits, comprehensive integrations; sold through sales.
Demandbase
Pricing could not be confirmed. See demandbase.com.
Common questions
Which is cheaper, Common Room or Demandbase?
As of Nov 13, 2026, Common Room starts at $2,500 per month, billed annually (Essential, 5 seats), and Demandbase has no price we could confirm.
Which has a free plan, Common Room or Demandbase?
As of Nov 13, 2026, neither Common Room nor Demandbase has a free plan.
Which platforms do Common Room and Demandbase run on?
As of Nov 13, 2026, only Common Room lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.