Common Room vs ZoomInfo (2026): which should you pick?
As of Nov 13, 2026, ZoomInfo grades higher than Common Room: 2.8 against 1.6 out of 4.0.
Checked Oct 17, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
ZoomInfo grades higher on value for money, the free plan, features and ease of use. They get the same grade on platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Common Room
Buyer intelligence and signals platform for go-to-market teams
From $2,500/mo
Which one is for you
Pick Common Room if
- Fits if you run a go-to-market team and want signals from many sources in one place
- Works for mid-size and larger teams that can pay annually
Look elsewhere if
- Pricey if you are one person or a small team, at $2,500 a month for 5 seats
- Skip it if you want a free start, as no plan or trial is listed
- Not for you if you need price certainty, as Advanced and Enterprise are by quote
- Watch out: website deanonymisation is capped at 1,000 a month below Enterprise, and some exports and actions are add-ons
Pick ZoomInfo if
- Fits if your reps call direct dials and mobiles all day
- Works for sales and marketing teams at companies of 100 or more running account-based campaigns on intent data
Look elsewhere if
- Not for you if you want a price without a sales call
- Pricey if you want CRM integrations, which usually carry a base fee and a bulk credit purchase
- Skip it if you want to pay month to month on your own, as billing is agreed with sales
- Watch out: every profile export uses a credit, from the platform, the extension or an integration
- Tight if you're staying on Lite, as its limits aren't stated anywhere
How we grade them
| 1.6GPACommon RoomWeak | 2.8GPAZoomInfoGood | |
|---|---|---|
| Value for money | D$2,500 a month for 5 seats is $500 per seat, against a category where the dearest tenth starts at $167. Advanced and Enterprise are quoted. | CNo prices are published: every package is quoted on licenses, credits and features, so it sits at the ordinary grade with no five-person figure. Each export of a profile uses a credit, and CRM integrations usually add a base fee. |
| Free plan and trial | FThe listing shows no free plan and no trial, so you pay before you can try it. | CZoomInfo Lite is free with no card, and there's a free trial of the full platform, usually 7 days. Lite's limits aren't stated, so we can't call it a plan to live on. |
| Features | CPerson and company enrichment, prospecting, AI research and signals. Website visitor identification is 1,000 a month on the two lower tiers, and some actions are add-ons. | AContacts with direct dials and mobiles, intent and signals, an AI assistant, Agent Teams and workflows, plus marketing audiences and account-based display campaigns. It covers the whole job and reaches into marketing further than any rival here. |
| Ease of use | CNo store rating on record. It connects to many sources and needs setup, with a shared customer success manager on the entry plan. | B4.63 from about 1,040 App Store ratings for its iPhone app, under the 4.7 an A needs. The main platform is big software with a fair bit to learn. |
| Platforms and integrations | BWeb app and extension, eight listed integrations, an MCP server and a CLI. No desktop or phone app. | BWeb, iPhone and the ReachOut Chrome extension, with Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Outreach, Salesloft and Slack, plus an API, a CLI and an MCP server. |
| Best for | go-to-market teams tracking buyer signals | big sales and marketing teams that run on data |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Common Room and ZoomInfo. How we grade
Where they differ
- Common Room also covers sales pipeline and reports.
- ZoomInfo also covers AI agents.
In commonWebBrowser extensionPublic APIAI featuresWorkflow automation
At a glance
| Common Room | ZoomInfo | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | $2,500 per month, billed annually (Essential, 5 seats) | Not published |
| Free plan | None | ZoomInfo Lite: a free edition with no credit card, offering verified contacts, search filters, the ReachOut Chrome extension and AI email help. Its limits are not stated. |
| Free trial | None listed | Free trial of the full platform, usually 7 days, no credit card required |
| Web | ||
| iOS | ||
| Browser extension | ||
| Made by | Common Room | ZoomInfo Technologies LLC |
| Price read from | commonroom.io | Not confirmed |
| Checked | Nov 13, 2026 | Oct 17, 2026 |
Worth knowing
Common Room
- Only Essential shows a price ($2,500 a month billed annually); Advanced and Enterprise are quoted through demo requests.
- Website deanonymization is 1k per month on Essential and Advanced and unlimited only on Enterprise.
- In-product data exports and DataAgent actions are add-ons on lower tiers; Product Signals is add-on only on Essential.
- Sold annually with seats included, so it suits mid-size and larger teams more than individuals.
ZoomInfo
- No prices are published: every Sales, Marketing and Talent package is quoted by sales, priced by licenses, credits and features.
- Each export of a contact or company profile uses a credit, whether from the platform, the Chrome extension or an integration.
- Its FAQ says ready-made CRM integrations usually carry a base fee and a minimum purchase of bulk credits.
- Payment frequency is agreed with sales; the pricing page does not offer monthly self-serve billing.
Key features
Common Room
- Person360 and Enrichment
- Builds a profile of each person and account from signals across the web, product, community and social channels.
- Prospector
- A contact database with credit-based lookups; extra Prospector credits are sold as an add-on.
- RoomieAI research
- AI research, messaging and scoring features that draw on the collected buyer context, metered in research credits.
- Signals
- Tracks website activity, job changes, social and community engagement, and Bombora Company Surge topics (6 on Essential, up to 25 on Enterprise).
- Workflows and alerts
- Unlimited alerts, workflows and segments on every plan, with Slack and email alerts and a Chrome extension.
- MCP server and CLI
- An MCP server is included on all plans so AI assistants can reach buyer intelligence.
ZoomInfo
- Contact and company search
- Search profiles with business emails, direct dials and mobile numbers, filtered by industry, title, company size, location and territory.
- Buyer intent and signals
- Copilot plans add intent signals, website visitors, job changes of past champions, funding news and competitor alerts to rank accounts.
- AI assistant and agents
- AI writes emails and talking points, builds buying groups and summarizes accounts; Agent Teams run multi-step sales plays with set approvals.
- Workflows and outreach
- Workflows trigger outreach and sales tasks from signals, and contacts can be sent to Outreach or Salesloft for sequences.
- Marketing audiences
- Marketing plans build ad audiences for LinkedIn, Facebook and Google retargeting and run account-based display campaigns.
- API and MCP server
- An API, a command-line tool and an MCP server bring ZoomInfo data into CRMs, internal tools and AI assistants such as Claude and ChatGPT.
Plans
Common Room
Essential$2,500
per month, billed annually, for 5 seats
Up to 100k contacts, 5k RoomieAI research credits and 2.5k Prospector credits, with a shared CSM.
AdvancedCustom
15 seats, up to 250k contacts, 7.5k RoomieAI and 7.5k Prospector credits, dedicated CSM; sold through sales.
EnterpriseCustom
30 seats, up to 750k contacts, 10K RoomieAI and 15K Prospector credits, comprehensive integrations; sold through sales.
ZoomInfo
Pricing could not be confirmed. See zoominfo.com.
Common questions
Which is cheaper, Common Room or ZoomInfo?
As of Nov 13, 2026, Common Room starts at $2,500 per month, billed annually (Essential, 5 seats), and ZoomInfo has no price we could confirm.
Which has a free plan, Common Room or ZoomInfo?
As of Nov 13, 2026, only ZoomInfo has a free plan. Common Room does not.
Which platforms do Common Room and ZoomInfo run on?
As of Nov 13, 2026, only ZoomInfo lists an iOS app. Both list a web app and a browser extension. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.