EmailLabs vs Mailgun (2026): which should you pick?
As of Nov 13, 2026, Mailgun grades higher than EmailLabs: 2.4 against 2.2 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
EmailLabs grades higher on the free plan. Mailgun grades higher on features and platforms. They get the same grade on value for money and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
EmailLabs
Email API and SMTP relay with a free tier and European pricing
Mailgun
Email API and SMTP relay for developers, with list validation
Which one is for you
Pick EmailLabs if
- Fits if you want EU-based email delivery and a free tier to start on
- Works for apps with steady volume around 100,000 emails a month
Look elsewhere if
- Tight if you stay on free: 300 emails a day and 1 day of log history
- Pricey if you want a dedicated IP, which starts at €115 a month on PRO 100
- Watch out: the €23 and €69 prices last 3 months for new customers, then go to €29 and €115
- Watch out: prices are in euros and the page doesn't say whether VAT is included
Pick Mailgun if
- Fits if your app needs to receive email and pass it on to a webhook
- Works for teams whose email data has to stay in the EU
Look elsewhere if
- Tight if you're on Free or Basic, with 1 sending domain and 1 day of logs
- Not for you if you want an editor to write and send campaigns, since it's all code
- Pricey if you need a dedicated IP, which starts with Scale at $90 a month, with extra IPs at $59 each
- Watch out: inbox placement tests and reputation monitoring are a separate product, Mailgun Optimize
- Watch out: Free stops at 100 emails a day, and Basic charges $1.80 per 1,000 past 10,000
How we grade them
| 2.2GPAEmailLabsFair | 2.4GPAMailgunFair | |
|---|---|---|
| Value for money | C€29 a month for up to 100,000 emails, with the first 3 months at €23. That sits between the category's middle and its dearer quarter. | CGraded on 50,000 emails a month: Foundation is $35 at that volume, toward the dear end of this category, with the first month free. Basic is $15 but stops at 10,000 emails, 1 domain and 1 day of logs. A dedicated IP means Scale at $90. |
| Free plan and trial | BStartup plan is free: 9,000 emails a month and 300 a day, with 1 day of logs. One small app could live on that. | CFree for good: 100 emails a day through the API or SMTP, with 1 domain, 1 inbound route and 1 day of logs. Enough to build against, not to run a live app on. There's also a 30-day trial of Foundation and Scale. |
| Features | CREST API, SMTP relay, templates, analytics, address validation and authentication. A dedicated IP, unlimited webhooks and advanced analytics sit on PRO. | BAPI and SMTP with SDKs in six languages and an MCP server, inbound routing, webhooks, templates, address validation, US or EU regions and dedicated IPs. It covers the job; inbox placement tests are a separate product, Mailgun Optimize. |
| Ease of use | CNo store rating on record. You set up sending domains and authentication records. | CJudged on how fast a developer sends a first email: grab an API key, use an SDK or SMTP, and verify a sending domain. No rating on record. There's no send button at all, so everything goes through code. |
| Platforms and integrations | CWeb dashboard with an API and SMTP relay. No integrations list on its pages. | BWeb, with an API, SMTP, SDKs and an MCP server, plus Zapier, Make, n8n, Shopify, HubSpot, Salesforce, WordPress and Datadog. No desktop or phone app, so B is the top. |
| Best for | a European email API with a free starter tier | sending and receiving email from an app |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: EmailLabs and Mailgun. How we grade
Price against what you get
EmailLabs starts at about $32.40 a month and scores 2.0 out of 4 on features, ease of use and platforms. Mailgun starts at $15 a month and scores 2.7.
Mailgun scores higher and starts $17.40 a month lower. Of the other email sending services on the chart, 26 score higher than EmailLabs for less, and none scores higher than Mailgun for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- EmailLabs also covers dMARC.
At a glance
| EmailLabs | Mailgun | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | €29 per month for up to 100,000 emails, after a first 3 months for €23 | $15 per month for 10,000 emails |
| Free plan | Startup plan: up to 9,000 emails a month and 300 a day, on a shared IP with 1 day of log retention. | 100 emails a day, 1 custom sending domain, 1 user, 1 inbound route, 1 day of logs and ticket support, through the API or SMTP. |
| Free trial | None listed | 30-day free trial of the Foundation and Scale plans |
| Web | ||
| Made by | Vercom S.A. | Mailgun |
| Price read from | emaillabs.io | mailgun.com |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
EmailLabs
- Prices are in euros and the page does not say whether VAT is included; a VAT invoice is issued each billing period.
- The €23 and €69 prices apply to the first 3 months for new customers; the regular prices are €29 and €115.
- A dedicated IP comes only with PRO 100 and above.
- The Startup tier is capped at 300 emails a day and 1 day of log retention.
Mailgun
- Free and Basic allow 1 sending domain and keep 1 day of logs; unlimited users and 1,000 domains start with Foundation at $35 a month.
- There is no send button: Mailgun sends through code, not a campaign editor.
- A dedicated IP comes with Scale at $90 a month; extra IPs are $59 each a month.
- Inbox placement tests and reputation monitoring are a separate product, Mailgun Optimize.
Key features
EmailLabs
- Email API and SMTP relay
- Sending works over a RESTful API or an SMTP relay, with code samples for PHP, Python, Perl, Node.js and C#.
- Local provider adjustments
- The vendor says sendings are adjusted to the requirements of local mailbox providers, including Polish, Czech and Italian ones.
- Authentication standards
- SPF, DKIM and DMARC are supported, along with S/MIME and BIMI, and traffic is encrypted with TLS.
- Analytics and logs
- A dashboard shows message statuses in real time, with log retention from 1 day on the free tier to 15 days on PRO 100.
- Address validation
- Every plan checks addresses against an internal list of non-existent ones.
- Support packages
- Paid Safety and Support packages run from Basic at no extra cost to Advanced at €150, Professional at €350 and Enterprise at €1,800 a month.
Mailgun
- Email API and SMTP relay
- Send from an app through a RESTful HTTP API or SMTP, with SDKs for Go, Node.js, PHP, Java, Ruby and Python, plus an MCP server.
- Inbound routing
- Receive email and forward it to your app or a webhook by rules called routes: 1 on Free, 5 on Basic and unlimited from Foundation.
- Email validation
- Check addresses by API or upload a whole list; Scale includes 5,000 validations and other plans pay from $1.20 per 100.
- US or EU data regions
- One account can send through either the US or the EU region, so message data can stay in the region you choose.
- Logs, analytics and webhooks
- Tracking, bounce classification and event webhooks on every plan, with log retention growing from 1 day on Free and Basic to 30 days on Scale.
- Dedicated IPs
- Scale includes a dedicated IP, IP pools and automated warm-up; more IPs cost $59 each a month.
Plans
EmailLabs
Startup€0
Up to 9,000 emails a month, 300 a day. RESTful API, SMTP relay, templates, basic analytics and a shared IP.
Essential 30€29
per month for up to 100,000 emails, after a first 3 months for €23
No daily limit, 7 days of log retention, basic analytics and a shared IP address.
PRO 100€115
per month, after a first 3 months for €69
1 dedicated IP, unlimited webhooks, advanced analytics, user access levels and 15 days of log retention. Dedicated pricing is quoted for larger volumes.
EnterpriseCustom
For 1 million or more emails a month: dedicated infrastructure, tailored throughput, a minimum of 2 dedicated IPs and Certified Senders Alliance certification.
Mailgun
Free$0
100 emails a day, 1 sending domain, 2 API keys, 1 inbound route, 1 day of log retention and ticket support.
Basic$15
per month for 10,000 emails
No daily limit, 1 sending domain, 5 inbound routes, 1 day of logs. Extra emails $1.80 per 1,000.
Foundation$35
per month for 50,000 emails
1,000 sending domains, unlimited users, template builder, 5 days of logs, full inbound routing. Extra emails from $1.30 per 1,000; first month free.
Scale$90
per month for 100,000 emails
Dedicated IP and IP pools, SAML SSO, 5,000 validations, send-time optimization, chat and phone support, 30 days of logs. Extra emails from $1.10 per 1,000.
EnterpriseCustom
Everything in Scale plus custom features, deliverability services and a burst sending SLA.
Ways to pay less
EmailLabs
- Other savings
Reduced price for the first 3 months
New customers pay €23 a month for Essential 30 and €69 a month for PRO 100 for the first 3 months, instead of €29 and €115.
Mailgun
No public discounts listed.
Common questions
Which is cheaper, EmailLabs or Mailgun?
As of Nov 13, 2026, Mailgun is cheaper to start with: $15 a month, against about $32.40 a month for EmailLabs. EmailLabs starts at €29 per month for up to 100,000 emails, after a first 3 months for €23, and Mailgun starts at $15 per month for 10,000 emails.
Which has a free plan, EmailLabs or Mailgun?
As of Nov 13, 2026, both EmailLabs and Mailgun have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.