EmailLabs vs SMTP2GO (2026): which should you pick?
As of Nov 13, 2026, EmailLabs and SMTP2GO share a 2.2 GPA, both have a free plan, and SMTP2GO starts cheaper, at $15 a month against about $32.40 a month.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
EmailLabs grades higher on the free plan. SMTP2GO grades higher on platforms. They get the same grade on value for money, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
EmailLabs
Email API and SMTP relay with a free tier and European pricing
SMTP2GO
SMTP relay and email API priced by emails a month, with a free plan
Which one is for you
Pick EmailLabs if
- Fits if you want EU-based email delivery and a free tier to start on
- Works for apps with steady volume around 100,000 emails a month
Look elsewhere if
- Tight if you stay on free: 300 emails a day and 1 day of log history
- Pricey if you want a dedicated IP, which starts at €115 a month on PRO 100
- Watch out: the €23 and €69 prices last 3 months for new customers, then go to €29 and €115
- Watch out: prices are in euros and the page doesn't say whether VAT is included
Pick SMTP2GO if
- Fits if your office printers, scanners or old systems need somewhere to send mail from
- Works for people who look after email for several clients and want subaccounts on a paid plan
Look elsewhere if
- Not for you if your app needs to receive and read incoming email
- Tight if you're staying free, at 1,000 emails a month and 200 a day, with no way to buy more
- Skip it if you only have a Gmail or Yahoo address to sign up with
- Pricey if you need a dedicated IP or email testing, which start with Professional at $75 a month
- Watch out: the free plan keeps 5 days of reports, and chat and phone help stop after 14 days
How we grade them
| 2.2GPAEmailLabsFair | 2.2GPASMTP2GOFair | |
|---|---|---|
| Value for money | C€29 a month for up to 100,000 emails, with the first 3 months at €23. That sits between the category's middle and its dearer quarter. | CGraded on 50,000 emails a month: Starter is $30 a month at that volume, with two months free if you pay yearly. That sits in the middle of what this category charges for that much sending. A dedicated IP and email testing need Professional at $75. |
| Free plan and trial | BStartup plan is free: 9,000 emails a month and 300 a day, with 1 day of logs. One small app could live on that. | CFree for good with no card: 1,000 emails a month, but only 200 a day, with 5 days of reports, and extra emails can't be bought. Chat and phone help last 14 days. Enough for a test, tight for a live app. |
| Features | CREST API, SMTP relay, templates, analytics, address validation and authentication. A dedicated IP, unlimited webhooks and advanced analytics sit on PRO. | CAPI and SMTP sending, automatic SPF and DKIM, delivery reports with bounce alerts, blacklist monitoring, three data regions and subaccounts. It does the sending job fully, but that's a smaller job: nothing on record covers receiving email or templates. |
| Ease of use | CNo store rating on record. You set up sending domains and authentication records. | CJudged on how fast a developer sends a first email: copy the SMTP details or use the API, with code examples in five languages, once your domain is added. No rating on record. Sign-up refuses Gmail and Yahoo addresses, so you need a work domain. |
| Platforms and integrations | CWeb dashboard with an API and SMTP relay. No integrations list on its pages. | BWeb, with an SMTP relay and REST API that work from apps, servers and devices, plus WordPress, Google Workspace, Salesforce, Zoho CRM, Pipedrive, WHMCS, Laravel and Django. No desktop or phone app, so B is the top. |
| Best for | a European email API with a free starter tier | relaying email from apps, sites and office printers |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: EmailLabs and SMTP2GO. How we grade
Price against what you get
EmailLabs starts at about $32.40 a month and scores 2.0 out of 4 on features, ease of use and platforms. SMTP2GO starts at $15 a month and scores 2.3.
SMTP2GO scores higher and starts $17.40 a month lower. Of the other email sending services on the chart, 26 score higher than EmailLabs for less, and 7 score higher than SMTP2GO for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- EmailLabs also covers email verification and dMARC.
At a glance
| EmailLabs | SMTP2GO | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | €29 per month for up to 100,000 emails, after a first 3 months for €23 | $15 per month for 10,000 emails, billed monthly |
| Free plan | Startup plan: up to 9,000 emails a month and 300 a day, on a shared IP with 1 day of log retention. | 1,000 emails a month, limited to 200 a day, with 5 days of email reporting and ticket support. Extra emails are not allowed. No credit card needed. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Vercom S.A. | SMTP2GO |
| Price read from | emaillabs.io | smtp2go.com |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
EmailLabs
- Prices are in euros and the page does not say whether VAT is included; a VAT invoice is issued each billing period.
- The €23 and €69 prices apply to the first 3 months for new customers; the regular prices are €29 and €115.
- A dedicated IP comes only with PRO 100 and above.
- The Startup tier is capped at 300 emails a day and 1 day of log retention.
SMTP2GO
- The free plan stops at 1,000 emails a month and 200 a day, and extra emails cannot be bought on it.
- A dedicated IP address and email testing tools start with Professional at $75 a month.
- Email reports are kept for 30 days on paid plans and 5 days on the free plan.
- Sign-up asks for an email address at a private domain; Gmail and Yahoo addresses are refused.
Key features
EmailLabs
- Email API and SMTP relay
- Sending works over a RESTful API or an SMTP relay, with code samples for PHP, Python, Perl, Node.js and C#.
- Local provider adjustments
- The vendor says sendings are adjusted to the requirements of local mailbox providers, including Polish, Czech and Italian ones.
- Authentication standards
- SPF, DKIM and DMARC are supported, along with S/MIME and BIMI, and traffic is encrypted with TLS.
- Analytics and logs
- A dashboard shows message statuses in real time, with log retention from 1 day on the free tier to 15 days on PRO 100.
- Address validation
- Every plan checks addresses against an internal list of non-existent ones.
- Support packages
- Paid Safety and Support packages run from Basic at no extra cost to Advanced at €150, Professional at €350 and Enterprise at €1,800 a month.
SMTP2GO
- SMTP relay and HTTP API
- Send through SMTP from an app, a mail client, a server or a device, or through a REST API with code examples in JavaScript, Node.js, PHP, Ruby and Python.
- Delivery tracking and reports
- Real-time reports follow each email to delivery and show bounces, spam complaints and unsubscribes, with weekly summaries and alerts on sudden bounce rises.
- Automatic SPF and DKIM
- Domain authentication is handled for you, along with feedback loops, blacklist monitoring and spam trap detection on every plan.
- Data centers in three regions
- Choose to send from and store data in the US, Europe or Australia, with best-path routing to the nearest location.
- Email testing
- Professional adds previews in more than 40 email clients and checks against major spam filters before you send.
- Subaccounts
- Paid plans can split sending into subaccounts, which suits agencies and managed service providers looking after several clients.
Plans
EmailLabs
Startup€0
Up to 9,000 emails a month, 300 a day. RESTful API, SMTP relay, templates, basic analytics and a shared IP.
Essential 30€29
per month for up to 100,000 emails, after a first 3 months for €23
No daily limit, 7 days of log retention, basic analytics and a shared IP address.
PRO 100€115
per month, after a first 3 months for €69
1 dedicated IP, unlimited webhooks, advanced analytics, user access levels and 15 days of log retention. Dedicated pricing is quoted for larger volumes.
EnterpriseCustom
For 1 million or more emails a month: dedicated infrastructure, tailored throughput, a minimum of 2 dedicated IPs and Certified Senders Alliance certification.
SMTP2GO
Free Plan$0
1,000 emails a month and 200 a day, 5 days of reports, ticket support; chat and phone support for the first 14 days only.
Starter$15
per month for 10,000 emails, billed monthly
30 days of reports, ticket, chat and phone support, subaccounts and SMS. Extra emails $1.20 per 1,000. Price rises with volume: $30 a month at 50,000 emails.
Professional$75
per month for 100,000 emails, billed monthly
Adds a dedicated IP address and email testing tools. Extra emails cost $0.85 per 1,000, and the price rises with volume.
PremierCustom
Over 3 million emails a month, with personalized setup and support.
Ways to pay less
EmailLabs
- Other savings
Reduced price for the first 3 months
New customers pay €23 a month for Essential 30 and €69 a month for PRO 100 for the first 3 months, instead of €29 and €115.
SMTP2GO
- Annual discount
Two months free with yearly billing
Paying yearly gives two months free: Starter at 10,000 emails is $150 a year instead of $180, and Professional at 100,000 is $750 instead of $900.
- Education
30% education discount
SMTP2GO's education page offers schools a 30% discount, with unlimited users and systems on one account.
Common questions
Which is cheaper, EmailLabs or SMTP2GO?
As of Nov 13, 2026, SMTP2GO is cheaper to start with: $15 a month, against about $32.40 a month for EmailLabs. EmailLabs starts at €29 per month for up to 100,000 emails, after a first 3 months for €23, and SMTP2GO starts at $15 per month for 10,000 emails, billed monthly.
Which has a free plan, EmailLabs or SMTP2GO?
As of Nov 13, 2026, both EmailLabs and SMTP2GO have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.