EmailLabs vs Mailjet (2026): which should you pick?
As of Nov 13, 2026, we pick Mailjet: it is third in our ranking of email sending services, and it grades higher too, 2.4 against 2.2.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
EmailLabs grades higher on the free plan. Mailjet grades higher on features and platforms. They get the same grade on value for money and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
EmailLabs
Email API and SMTP relay with a free tier and European pricing
Mailjet
Email API, SMTP relay and campaign editor on one plan priced by volume
Which one is for you
Pick EmailLabs if
- Fits if you want EU-based email delivery and a free tier to start on
- Works for apps with steady volume around 100,000 emails a month
Look elsewhere if
- Tight if you stay on free: 300 emails a day and 1 day of log history
- Pricey if you want a dedicated IP, which starts at €115 a month on PRO 100
- Watch out: the €23 and €69 prices last 3 months for new customers, then go to €29 and €115
- Watch out: prices are in euros and the page doesn't say whether VAT is included
Pick Mailjet if
- Fits if you want receipts and newsletters sent from one account on one plan
- Works for teams whose email data has to stay in the EU
Look elsewhere if
- Pricey if you only send app email, as you pay for campaign tools you won't touch
- Tight if you pass 50,000 emails a month, where Essential stops and Premium is $59, or $499 at 500,000
- Not for you if you need a dedicated IP below 100,000 emails a month, and even then it's on request
- Watch out: the free plan stops at 200 emails a day and has online support for the first month only
- Skip it if you need automations or landing pages on Essential, as they start with Premium
How we grade them
| 2.2GPAEmailLabsFair | 2.4GPAMailjetFair | |
|---|---|---|
| Value for money | C€29 a month for up to 100,000 emails, with the first 3 months at €23. That sits between the category's middle and its dearer quarter. | CGraded on 50,000 emails a month: Essential is $40 at that volume billed monthly, 10% less paid yearly, toward the dear end of this category. The same plan covers campaigns, with unlimited contacts and segments, but 50,000 is as far as Essential goes. |
| Free plan and trial | BStartup plan is free: 9,000 emails a month and 300 a day, with 1 day of logs. One small app could live on that. | CFree for good, no card: 6,000 emails a month with the API, SMTP and webhooks, the largest monthly allowance of any free plan here. It's capped at 200 a day, and online support only lasts the first month. |
| Features | CREST API, SMTP relay, templates, analytics, address validation and authentication. A dedicated IP, unlimited webhooks and advanced analytics sit on PRO. | BAPI and SMTP sending, a parse API for inbound email, webhooks, templates with variables, a campaign editor with MJML, validation and inbox previews. It covers the sending job; automations and landing pages need Premium. |
| Ease of use | CNo store rating on record. You set up sending domains and authentication records. | CJudged on how fast a developer sends a first email: API keys and SMTP details come with the free plan, once your domain is set up. No rating on record. The campaign side adds an editor and lists to learn, if you use it. |
| Platforms and integrations | CWeb dashboard with an API and SMTP relay. No integrations list on its pages. | BWeb, with an API and SMTP relay, plus WordPress, WooCommerce, Shopify, HubSpot, Google Cloud and Sinch Engage. No desktop or phone app, so B is the top. |
| Best for | a European email API with a free starter tier | app email and newsletters on one plan |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: EmailLabs and Mailjet. How we grade
Price against what you get
EmailLabs starts at about $32.40 a month and scores 2.0 out of 4 on features, ease of use and platforms. Mailjet starts at $8.10 a month and scores 2.7.
Mailjet scores higher and starts $24.30 a month lower. Of the other email sending services on the chart, 26 score higher than EmailLabs for less, and none scores higher than Mailjet for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- EmailLabs also covers dMARC.
- Mailjet also covers marketing automation and email campaigns.
At a glance
| EmailLabs | Mailjet | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | €29 per month for up to 100,000 emails, after a first 3 months for €23 | $8.10 per month for 8,000 emails, billed annually ($9 billed monthly) |
| Free plan | Startup plan: up to 9,000 emails a month and 300 a day, on a shared IP with 1 day of log retention. | 6,000 emails a month, limited to 200 a day, 1,000 contacts, the API, SMTP relay, webhooks and the email editor. No credit card needed. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Vercom S.A. | Mailjet |
| Price read from | emaillabs.io | mailjet.com |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
EmailLabs
- Prices are in euros and the page does not say whether VAT is included; a VAT invoice is issued each billing period.
- The €23 and €69 prices apply to the first 3 months for new customers; the regular prices are €29 and €115.
- A dedicated IP comes only with PRO 100 and above.
- The Startup tier is capped at 300 emails a day and 1 day of log retention.
Mailjet
- There are no separate sending-only plans: the same plans cover API sending and marketing campaigns, with marketing features unlocked by tier.
- The free plan caps sending at 200 emails a day and offers online support only in the first month.
- Essential tops out at 50,000 emails a month; higher volumes need Premium, which is $499 a month at 500,000.
- A dedicated IP is available on Premium only from the 100,000-email plan, on request.
Key features
EmailLabs
- Email API and SMTP relay
- Sending works over a RESTful API or an SMTP relay, with code samples for PHP, Python, Perl, Node.js and C#.
- Local provider adjustments
- The vendor says sendings are adjusted to the requirements of local mailbox providers, including Polish, Czech and Italian ones.
- Authentication standards
- SPF, DKIM and DMARC are supported, along with S/MIME and BIMI, and traffic is encrypted with TLS.
- Analytics and logs
- A dashboard shows message statuses in real time, with log retention from 1 day on the free tier to 15 days on PRO 100.
- Address validation
- Every plan checks addresses against an internal list of non-existent ones.
- Support packages
- Paid Safety and Support packages run from Basic at no extra cost to Advanced at €150, Professional at €350 and Enterprise at €1,800 a month.
Mailjet
- Send API and SMTP relay
- Send password resets, receipts and other app email through a REST API or SMTP relay, with templates that take per-recipient variables.
- Parse API for inbound email
- Turns incoming emails into data your app can act on, alongside real-time webhooks for deliveries, opens, clicks and bounces.
- Campaign editor and MJML
- A drag-and-drop editor with templates for newsletters, plus MJML, a markup language for coding responsive emails.
- Automations and landing pages
- Premium adds automated email workflows, landing pages, A/B testing and advanced statistics.
- Email validation and previews
- Essential includes 500 address validations and 500 inbox previews a month; Premium raises previews to 2,000.
- EU data and GDPR
- EU-based data centers, ISO 27001-certified infrastructure and tracking-consent settings aimed at European privacy rules.
Plans
EmailLabs
Startup€0
Up to 9,000 emails a month, 300 a day. RESTful API, SMTP relay, templates, basic analytics and a shared IP.
Essential 30€29
per month for up to 100,000 emails, after a first 3 months for €23
No daily limit, 7 days of log retention, basic analytics and a shared IP address.
PRO 100€115
per month, after a first 3 months for €69
1 dedicated IP, unlimited webhooks, advanced analytics, user access levels and 15 days of log retention. Dedicated pricing is quoted for larger volumes.
EnterpriseCustom
For 1 million or more emails a month: dedicated infrastructure, tailored throughput, a minimum of 2 dedicated IPs and Certified Senders Alliance certification.
Mailjet
Free$0
6,000 emails a month and 200 a day, 1,000 contacts, API, SMTP relay, webhooks, basic statistics; online support in the first month only.
Starter$8.10
per month for 8,000 emails, billed annually ($9 billed monthly)
No daily limit, 2,000 contacts, brand kit, 1 subaccount and online support.
Essential$17.10
per month for 15,000 emails, billed annually ($19 billed monthly)
Unlimited contacts, segmentation, AI writing help, 500 address validations, no Mailjet logo. $40 a month at 50,000 emails, billed monthly.
Premium$26.10
per month for 15,000 emails, billed annually ($29 billed monthly)
Automations, landing pages, advanced stats, priority support, up to 20 subaccounts. $59 a month at 50,000 emails; dedicated IP from 100,000.
CustomCustom
For high-volume senders: a technical account manager, dedicated IP strategy, blocklist monitoring and deliverability reports.
Ways to pay less
EmailLabs
- Other savings
Reduced price for the first 3 months
New customers pay €23 a month for Essential 30 and €69 a month for PRO 100 for the first 3 months, instead of €29 and €115.
Mailjet
- Annual discount
10% off with annual payment
Paying yearly takes 10% off: Starter is $8.10 a month instead of $9, Essential $17.10 instead of $19 and Premium $26.10 instead of $29.
Common questions
Which is cheaper, EmailLabs or Mailjet?
As of Nov 13, 2026, Mailjet is cheaper to start with: $8.10 a month, against about $32.40 a month for EmailLabs. EmailLabs starts at €29 per month for up to 100,000 emails, after a first 3 months for €23, and Mailjet starts at $8.10 per month for 8,000 emails, billed annually ($9 billed monthly).
Which has a free plan, EmailLabs or Mailjet?
As of Nov 13, 2026, both EmailLabs and Mailjet have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.