Fullstory vs Zuko Analytics (2026): which should you pick?

Pick Fullstory if

• Fits if support needs to see what a customer saw before they wrote in
• Works for teams hunting for friction in a checkout or sign-up flow

Look elsewhere if

• Skip it if you want a price list, as every paid plan is quoted
• Tight if you stay free and more than 10 people need access, or you pass 30,000 sessions a month
• Not for you if you need app replays or in-app surveys without buying an add-on
• Watch out: the free plan leaves out dashboards and StoryAI
• Pricey if you want data in BigQuery, Redshift or Snowflake, which needs a paid warehouse add-on

Pick Zuko Analytics if

• Fits if a long form or checkout is where you lose people
• Works for stores on Shopify that want field-level data

Look elsewhere if

• Not for you if you want general site analytics, as it only covers forms
• Pricey if you want replay, which costs half the plan price extra
• Watch out: the 5,000-session plan has basic reports only
• Watch out: implementation support starts at 10,000 sessions
• Watch out: the trial length isn't stated

Fullstory

• No paid prices are published: Business, Advanced and Enterprise are all quoted through sales.
• Mobile app capture and in-app guides and surveys are add-ons on every paid plan.
• The free plan stops at 30,000 sessions a month and 10 users, and leaves out dashboards and StoryAI.
• Syncing data to BigQuery, Redshift or Snowflake needs the Anywhere: Warehouse add-on, sold for Business, Advanced and Enterprise.

Zuko Analytics

• Prices follow form sessions per month; the page lists steps from 5,000 to 50,000.
• Session replay costs an additional half of the plan price.
• Basic reports only on the 5,000-session plan; implementation support starts at 10,000.
• The pricing page shows GBP, USD and EUR, and does not state the trial length.

Fullstory

Session replay

Replays of real visits with developer tools, live session viewing, tabbed browsing and notes, so support and product teams can see what a user saw.

Heatmaps and frustration signals

Click, scroll and conversion maps, plus sentiment signals such as rage clicks that point to broken or confusing parts of a page.

Product analytics

Funnels, page flows, user segments, retention and journeys built from automatically captured data, with retroactive history.

Privacy controls

Sensitive data is excluded by default and masked in the browser, with consent-based recording, user deletion and IP or location restrictions.

StoryAI and add-ons

StoryAI adds session summaries and a set of AI agents; mobile capture, in-app guides and surveys, and multi-org management are sold as add-ons.

Zuko Analytics

Field-level form tracking

Reports on each form field to show where visitors stall, correct entries or leave, instead of only counting completed submissions.

Abandonment summaries

AI-written summaries describe when, where and why visitors abandon your forms.

Session replay add-on

An optional add-on lets you watch recordings of visitors working through a form.

Shopify checkout analytics

A Shopify app tracks where customers drop out of checkout.

Two-tag setup

Install two tags and you are tracking, with no need to tag every field, according to the vendor. It works with forms from tools such as Jotform and HubSpot.

Fullstory

• FullstoryFree$0

  30,000 sessions a month, 12 months of data and up to 10 users. Dashboards and StoryAI need a paid plan.

• BusinessCustom

  Sold through sales: for companies that want product analytics alongside session replay, heatmaps and dashboards.

• AdvancedCustom

  Sold through sales: for larger organizations tracking trends and improving funnels at scale. Marked as the popular plan.

• EnterpriseCustom

  Sold through sales: for data science and analytics teams that use behavioral data in predictive models or AI projects.

Zuko Analytics

• 5,000 sessions$56

  per month up to 5,000 form sessions, yearly ($70 billed monthly)

  Unlimited forms and users with basic reports. Session replay is an extra $28 a month ($35 on monthly billing).

• 10,000 sessions$112

  per month up to 10,000 form sessions, yearly ($140 billed monthly)

  All features and reports, plus implementation support. Session replay adds $56 a month ($70 on monthly billing).

• 25,000 sessions$280

  per month up to 25,000 form sessions, yearly ($350 billed monthly)

  All features and reports, plus implementation support. Session replay adds $140 a month ($175 on monthly billing).

• 50,000 sessions$560

  per month up to 50,000 form sessions, yearly ($700 billed monthly)

  All features and reports, plus implementation support. Session replay adds $280 a month ($350 on monthly billing).

Fullstory

No public discounts listed.

Zuko Analytics

• Annual discount

  20% lower price on yearly plans

  The yearly tab shows each plan 20% below the monthly price, for example $56 against $70 a month at 5,000 sessions.