Mouseflow vs Zuko Analytics (2026): which should you pick?
As of Nov 13, 2026, Mouseflow and Zuko Analytics share a 2.2 GPA, and only Mouseflow has a free plan.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Mouseflow
Session replay, heatmaps and funnels for website behavior
Zuko Analytics
Form and checkout analytics that shows where visitors drop out
Which one is for you
Pick Mouseflow if
- Fits if you run one small site and want to try replays before paying
- Works for a team that already lives in Google Analytics or Slack
Look elsewhere if
- Tight if you stay free: 1 website, 500 sessions a month and 1 month of history
- Too light for surveys, extra heatmaps or the API on Essential, which need dearer plans
- Pricey if you grow: it's $109 a month for 25,000 sessions on Advanced
- Watch out: data history runs from 1 month on Free to 12 months on Premium, and prices switch to euros for EU visitors
Pick Zuko Analytics if
- Fits if a long form or checkout is where you lose people
- Works for stores on Shopify that want field-level data
Look elsewhere if
- Not for you if you want general site analytics, as it only covers forms
- Pricey if you want replay, which costs half the plan price extra
- Watch out: the 5,000-session plan has basic reports only
- Watch out: implementation support starts at 10,000 sessions
- Watch out: the trial length isn't stated
How we grade them
| 2.2GPAMouseflowFair | 2.2GPAZuko AnalyticsFair | |
|---|---|---|
| Value for money | C$25 a month for 5,000 sessions billed annually, $39 monthly. That's under the category middle of $32, though Advanced jumps to $109 for 25,000. | C$56 a month billed yearly for 5,000 form sessions, between the $32 middle and the $150 dearer quarter. |
| Free plan and trial | CFree plan: 1 website and 500 sessions a month, with 1 month of history. There's also a 14-day trial with no card needed. | CA free trial with no card, but the length isn't stated. No free plan. |
| Features | CReplays, heatmaps, funnels, forms and surveys. Surveys, extra heatmaps, form analytics, the API and journey analytics each need a higher plan. | CField-level form tracking, abandonment summaries and Shopify checkout analytics. It does that job fully, but it's a smaller job than general analytics. |
| Ease of use | CNo store rating on record. You add a script, then set up the funnels and forms you want watched. | CNo rating read. Two tags to add and forms to map. |
| Platforms and integrations | BWeb only, with Google Analytics, Adobe Analytics, Google Tag Manager, Shopify, Slack and Microsoft Teams, plus an API and MCP. | BWeb only, with Shopify, Jotform, HubSpot, Magento, WordPress and BigCommerce. |
| Best for | session replay with a free starter plan | seeing where people quit your forms |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Mouseflow and Zuko Analytics. How we grade
Price against what you get
Mouseflow starts at $25 a month and scores 2.3 out of 4 on features, ease of use and platforms. Zuko Analytics starts at $56 a month and scores 2.3.
They score the same, and Mouseflow starts $31 a month lower. Of the other website and product analytics tools on the chart, 22 score higher than Mouseflow for less, and 26 score higher than Zuko Analytics for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Mouseflow also covers surveys and web analytics.
- Zuko Analytics also covers reports.
At a glance
| Mouseflow | Zuko Analytics | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $25 per month for 5,000 sessions, billed annually ($39 billed monthly) | $56 per month up to 5,000 form sessions, yearly ($70 billed monthly) |
| Free plan | 1 website and 500 sessions a month, with replays, click, scroll and geo heatmaps, friction detection and 1 month of history. | None |
| Free trial | 14-day free trial with full access to core features, no card required | Free trial, no credit card required; length not stated on the pricing page |
| Web | ||
| Made by | Mouseflow | Formisimo Ltd |
| Price read from | mouseflow.com | zuko.io |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
Mouseflow
- Every plan is capped by sessions per month, from 500 on Free to 100,000 on Premium.
- Data history is only 1 month on Free and 12 months on Premium.
- Surveys, extra heatmaps, form analytics, API and journey analytics each sit on a higher plan.
- Prices are shown in dollars to visitors outside Europe; the page switches to euros for EU visitors.
Zuko Analytics
- Prices follow form sessions per month; the page lists steps from 5,000 to 50,000.
- Session replay costs an additional half of the plan price.
- Basic reports only on the 5,000-session plan; implementation support starts at 10,000.
- The pricing page shows GBP, USD and EUR, and does not state the trial length.
Key features
Mouseflow
- Session replay
- Plays back real visits, showing each click, scroll and tap, and flags friction such as repeated clicks.
- Heatmaps
- Click, scroll and geo heatmaps are on every plan; attention, movement and friction heatmaps start at Advanced.
- Funnels and forms
- Funnels show where visitors drop off, and form analytics, on Premium and above, shows how visitors use form fields.
- Feedback surveys
- On-page surveys collect visitor feedback on the site. They start at the Advanced plan.
- Mina AI
- Mina answers questions about your behavior data from Essential up; Mina AI Insights is listed as a beta on Premium.
- API and MCP
- Premium includes data export, a REST API and a Mouseflow MCP server for connecting the data to other tools and AI assistants.
Zuko Analytics
- Field-level form tracking
- Reports on each form field to show where visitors stall, correct entries or leave, instead of only counting completed submissions.
- Abandonment summaries
- AI-written summaries describe when, where and why visitors abandon your forms.
- Session replay add-on
- An optional add-on lets you watch recordings of visitors working through a form.
- Shopify checkout analytics
- A Shopify app tracks where customers drop out of checkout.
- Two-tag setup
- Install two tags and you are tracking, with no need to tag every field, according to the vendor. It works with forms from tools such as Jotform and HubSpot.
Plans
Mouseflow
Free$0
1 website, 500 sessions a month, session replays, three heatmap types, friction detection and 1 month of history.
Essential$25
per month for 5,000 sessions, billed annually ($39 billed monthly)
1 website, Mina AI questions about your data and 3 months of history.
Advanced$109
per month for 25,000 sessions, billed annually ($149 billed monthly)
2 websites, feedback surveys, attention and movement heatmaps, friction insights, more funnels and 6 months of history.
Premium$319
per month for 100,000 sessions, billed annually ($399 billed monthly)
5 websites, form analytics, data export and REST API, Mouseflow MCP and 12 months of history.
EnterpriseCustom
Priced for your volume; adds journey analytics, revenue impact on funnels, SSO and a dedicated customer success manager.
Zuko Analytics
5,000 sessions$56
per month up to 5,000 form sessions, yearly ($70 billed monthly)
Unlimited forms and users with basic reports. Session replay is an extra $28 a month ($35 on monthly billing).
10,000 sessions$112
per month up to 10,000 form sessions, yearly ($140 billed monthly)
All features and reports, plus implementation support. Session replay adds $56 a month ($70 on monthly billing).
25,000 sessions$280
per month up to 25,000 form sessions, yearly ($350 billed monthly)
All features and reports, plus implementation support. Session replay adds $140 a month ($175 on monthly billing).
50,000 sessions$560
per month up to 50,000 form sessions, yearly ($700 billed monthly)
All features and reports, plus implementation support. Session replay adds $280 a month ($350 on monthly billing).
Ways to pay less
Mouseflow
- Annual discount
Save up to 35% with annual billing
The pricing page toggles between monthly and annual billing; annual lowers Essential from $39 to $25 a month and Premium from $399 to $319.
Zuko Analytics
- Annual discount
20% lower price on yearly plans
The yearly tab shows each plan 20% below the monthly price, for example $56 against $70 a month at 5,000 sessions.
Common questions
Which is cheaper, Mouseflow or Zuko Analytics?
As of Nov 13, 2026, Mouseflow is cheaper to start with: $25 a month, against $56 a month for Zuko Analytics. Mouseflow starts at $25 per month for 5,000 sessions, billed annually ($39 billed monthly), and Zuko Analytics starts at $56 per month up to 5,000 form sessions, yearly ($70 billed monthly).
Which has a free plan, Mouseflow or Zuko Analytics?
As of Nov 13, 2026, only Mouseflow has a free plan. Zuko Analytics does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.