Skip to content

Contentsquare vs Zuko Analytics (2026): which should you pick?

As of Nov 13, 2026, Contentsquare grades higher than Zuko Analytics: 2.8 against 2.2 out of 4.0.

Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA

Contentsquare grades higher on value for money, the free plan and features. They get the same grade on ease of use and platforms.

Price, platforms and features side by side. The table says where each price was read and when.

Contentsquare

Heatmaps, session replays and surveys, formerly sold as Hotjar

Free plan · from $39/mo

Zuko Analytics

Form and checkout analytics that shows where visitors drop out

Free trial · from $56/mo

Which one is for you

Pick Contentsquare if

  • Fits if you're a marketer who wants to see where visitors click and scroll
  • Works for small sites that fit in 200k sessions and don't need every visit recorded

Look elsewhere if

  • Skip it if you want every visit recorded for free, which Clarity does
  • Pricey if you want lots of survey answers, as more than 100 a month is a plan from $79 a month
  • Tight if you're on Growth, which records only 15% of sessions and starts at 7k sessions for $39 a month
  • Watch out: recording every session, APIs, alerts and form analysis need Pro or Enterprise, priced through sales
  • Watch out: the free plan keeps 1 month of data for 1 project, and new Hotjar accounts can't be created

Pick Zuko Analytics if

  • Fits if a long form or checkout is where you lose people
  • Works for stores on Shopify that want field-level data

Look elsewhere if

  • Not for you if you want general site analytics, as it only covers forms
  • Pricey if you want replay, which costs half the plan price extra
  • Watch out: the 5,000-session plan has basic reports only
  • Watch out: implementation support starts at 10,000 sessions
  • Watch out: the trial length isn't stated

How we grade them

2.8GPAContentsquareGood2.2GPAZuko AnalyticsFair
Value for money
B$0: the free plan covers up to 200k sessions, so a 10,000-visitor site fits, but it records only 5% of visits. Recording more starts with Growth at $39 a month billed yearly for just 7k sessions, fewer than this site has. Graded against Clarity, which records everything free, that's a B.
C$56 a month billed yearly for 5,000 form sessions, between the $32 middle and the $150 dearer quarter.
Free plan and trial
BFree forever up to 200k sessions, with heatmaps, funnels, error monitoring and basic surveys, enough for one person to run on. The limits: 5% of sessions recorded, up to 10k, 1 project and 1 month of data.
CA free trial with no card, but the length isn't stated. No free plan.
Features
BHeatmaps, attention maps, replays, funnels, journeys, error and Core Web Vitals monitoring, surveys and Sense AI summaries. That's the whole experience analytics job, though Free and Growth record only a share of visits and APIs need Pro.
CField-level form tracking, abandonment summaries and Shopify checkout analytics. It does that job fully, but it's a smaller job than general analytics.
Ease of use
CNo rating on record. A snippet starts the heatmaps and replays, but Hotjar now sits inside Contentsquare's bigger platform, new users sign up there, and journeys, projects and surveys take some learning.
CNo rating read. Two tags to add and forms to map.
Platforms and integrations
BWeb only, with no desktop or phone app. It connects to Google Analytics, Jira, HubSpot, Slack, Microsoft Teams, Unbounce, Optimizely and AB Tasty, and AI assistants can plug in through MCP on every plan.
BWeb only, with Shopify, Jotform, HubSpot, Magento, WordPress and BigCommerce.
Best forheatmaps and replays of a marketing siteseeing where people quit your forms

The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Contentsquare and Zuko Analytics. How we grade

Price against what you get

Contentsquare starts at $39 a month and scores 2.7 out of 4 on features, ease of use and platforms. Zuko Analytics starts at $56 a month and scores 2.3.

Contentsquare scores higher and starts $17 a month lower. Of the other website and product analytics tools on the chart, 1 scores higher than Contentsquare for less, and 26 score higher than Zuko Analytics for less.

Features, ease of use and platforms, averaged

D1.0C2.0B3.0A4.0Free$0.5$2$5$20$50$200$500$2k$5kMore for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessContentsquareZuko Analytics

What paid plans start at, a month (each step along is roughly double) →

  • The best score at each price
  • Has a free plan
  • No free plan
The full chart of website and product analytics tools, and the best at every price

Where they differ

  • Contentsquare also covers surveys and web analytics.
  • Zuko Analytics also covers forms and reports.
In commonWebAI featuresSession replay

At a glance

ContentsquareZuko Analytics
PricingFree planFree trial
Starts at$39 per month for up to 7k sessions, billed yearly ($49 billed monthly)$56 per month up to 5,000 form sessions, yearly ($70 billed monthly)
Free planFree forever: up to 200k sessions a month with replays of 5% of them (max 10k), heatmaps, funnels, error monitoring, basic surveys, 1 project and 1 month of data.None
Free trialNone listedFree trial, no credit card required; length not stated on the pricing page
Web
Made byContentsquareFormisimo Ltd
Price read fromcontentsquare.comzuko.io
CheckedOct 18, 2026Nov 13, 2026

Worth knowing

Contentsquare

  • New Hotjar accounts can no longer be created; new users sign up for Contentsquare, and existing Hotjar users log in there.
  • Free and Growth record only a share of sessions (5% up to 10k, and 15%); recording every session needs Pro or Enterprise.
  • Surveys beyond 100 responses a month are a separate Voice of Customer plan starting at $79 a month.
  • APIs, alerts, form analysis and Adobe Analytics integration need Pro or Enterprise, priced through sales.

Zuko Analytics

  • Prices follow form sessions per month; the page lists steps from 5,000 to 50,000.
  • Session replay costs an additional half of the plan price.
  • Basic reports only on the 5,000-session plan; implementation support starts at 10,000.
  • The pricing page shows GBP, USD and EUR, and does not state the trial length.

Key features

Contentsquare

Heatmaps and attention maps
Shows where visitors click, hover and scroll, with attention maps for engagement; zone heatmaps and side-by-side comparisons start on Growth.
Session replays
Replays of real visits to spot struggles and errors. Free records 5% of sessions and Growth 15%; Pro and Enterprise can record all of them.
Funnels and journeys
Funnels on every plan show where people drop off; Growth links funnels to replays and adds journey analysis and impact estimates.
Error and performance monitoring
Catches JavaScript errors and shows Core Web Vitals and how slow pages affect behavior, included on the free plan.
Sense AI
AI summaries of heatmaps and replays and a chat for questions about your data on Growth and up; every plan can connect AI assistants through MCP.
Surveys and feedback
Feedback widgets and surveys tied to replays, sold as Voice of Customer: 100 responses a month free, more from $79 a month.

Zuko Analytics

Field-level form tracking
Reports on each form field to show where visitors stall, correct entries or leave, instead of only counting completed submissions.
Abandonment summaries
AI-written summaries describe when, where and why visitors abandon your forms.
Session replay add-on
An optional add-on lets you watch recordings of visitors working through a form.
Shopify checkout analytics
A Shopify app tracks where customers drop out of checkout.
Two-tag setup
Install two tags and you are tracking, with no need to tag every field, according to the vendor. It works with forms from tools such as Jotform and HubSpot.

Plans

Contentsquare

  • Free$0

    Up to 200k monthly sessions, 5% recorded, 1 month of data, 1 project, 7 integrations and an MCP connection for AI assistants.

  • Growth$39

    per month for up to 7k sessions, billed yearly ($49 billed monthly)

    13 months of data, 3 projects, zone heatmaps, journeys, Sense AI chat; 15% of sessions recorded. $409 a month at 100k sessions, billed monthly.

  • ProCustom

    Sold through sales: up to 6 projects, up to 100% of sessions recorded, APIs, alerts, form analysis, revenue attribution.

  • EnterpriseCustom

    Sold through sales: unlimited projects, real-time error troubleshooting, synthetic monitoring, A/B testing analysis, SLAs.

Zuko Analytics

  • 5,000 sessions$56

    per month up to 5,000 form sessions, yearly ($70 billed monthly)

    Unlimited forms and users with basic reports. Session replay is an extra $28 a month ($35 on monthly billing).

  • 10,000 sessions$112

    per month up to 10,000 form sessions, yearly ($140 billed monthly)

    All features and reports, plus implementation support. Session replay adds $56 a month ($70 on monthly billing).

  • 25,000 sessions$280

    per month up to 25,000 form sessions, yearly ($350 billed monthly)

    All features and reports, plus implementation support. Session replay adds $140 a month ($175 on monthly billing).

  • 50,000 sessions$560

    per month up to 50,000 form sessions, yearly ($700 billed monthly)

    All features and reports, plus implementation support. Session replay adds $280 a month ($350 on monthly billing).

Ways to pay less

Contentsquare

  • Annual discount

    Save 20% with yearly billing

    Paying yearly saves 20%: Growth at 7k sessions is $39 a month instead of $49.

Zuko Analytics

  • Annual discount

    20% lower price on yearly plans

    The yearly tab shows each plan 20% below the monthly price, for example $56 against $70 a month at 5,000 sessions.

Common questions

Which is cheaper, Contentsquare or Zuko Analytics?

As of Nov 13, 2026, Contentsquare is cheaper to start with: $39 a month, against $56 a month for Zuko Analytics. Contentsquare starts at $39 per month for up to 7k sessions, billed yearly ($49 billed monthly), and Zuko Analytics starts at $56 per month up to 5,000 form sessions, yearly ($70 billed monthly).

Which has a free plan, Contentsquare or Zuko Analytics?

As of Nov 13, 2026, only Contentsquare has a free plan. Zuko Analytics does not, though it has a free trial.

More comparisons

How this page was made

  • The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
  • The grades are our own, from each tool’s review or report card. The GPA is their average.
  • Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
  • The differences and the answers to the questions are worked out from those listings.
How we review and grade