Lucky Orange vs Zuko Analytics (2026): which should you pick?

Pick Lucky Orange if

• Fits if you want heatmaps, recordings and a chat widget from one vendor
• Works for an online store that already runs on Shopify or BigCommerce

Look elsewhere if

• Skip it if you want a free plan, as there's only a 7-day trial
• Tight if your traffic jumps around, since plans follow monthly sessions and a spike can push you up a tier
• Pricey if you run several sites: extra websites are $5 each a month
• Watch out: longer data storage is an upgrade, and the pages disagree on whether Discovery AI is included

Pick Zuko Analytics if

• Fits if a long form or checkout is where you lose people
• Works for stores on Shopify that want field-level data

Look elsewhere if

• Not for you if you want general site analytics, as it only covers forms
• Pricey if you want replay, which costs half the plan price extra
• Watch out: the 5,000-session plan has basic reports only
• Watch out: implementation support starts at 10,000 sessions
• Watch out: the trial length isn't stated

Lucky Orange

• There is no free plan, only a 7-day trial.
• The plan comparison lists Discovery AI as an add-on, while the trial box says it is included.
• Extra websites cost $5 each a month, and longer data storage is an upgrade.
• Plans are tied to monthly sessions, so a traffic spike can push a site up a tier.

Zuko Analytics

• Prices follow form sessions per month; the page lists steps from 5,000 to 50,000.
• Session replay costs an additional half of the plan price.
• Basic reports only on the 5,000-session plan; implementation support starts at 10,000.
• The pricing page shows GBP, USD and EUR, and does not state the trial length.

Lucky Orange

Dynamic heatmaps

Click, scroll and move maps for each page, including elements inside dropdown menus and pop-ups.

Session recordings

Replays of individual visits, which can be filtered to the visitors that Discovery AI or a funnel flagged.

Surveys and live chat

Unlimited surveys and announcements, plus live chat and a live visitor view, are included on all plans.

Conversion funnels and form analytics

Funnels show where visitors drop out, and page and form analytics add detail on individual pages and fields.

Discovery AI

An assistant that reads visitor behavior and returns an answer with a link to the evidence, such as a recording.

Data storage options

Base storage starts at 60 days, with 90, 180 or 365 days available as an upgrade on every plan.

Zuko Analytics

Field-level form tracking

Reports on each form field to show where visitors stall, correct entries or leave, instead of only counting completed submissions.

Abandonment summaries

AI-written summaries describe when, where and why visitors abandon your forms.

Session replay add-on

An optional add-on lets you watch recordings of visitors working through a form.

Shopify checkout analytics

A Shopify app tracks where customers drop out of checkout.

Two-tag setup

Install two tags and you are tracking, with no need to tag every field, according to the vendor. It works with forms from tools such as Jotform and HubSpot.

Lucky Orange

• Build$32

  per month for 3,500 sessions, billed annually ($39 billed monthly)

  All features, unlimited team members and 60 days of data storage as a base.

• Grow$72

  per month for up to 10,000 sessions, billed annually

  Same features as every plan, with a higher session cap. Monthly-billing price not shown on the page.

• Expand$199

  per month for 50,000 sessions, billed annually ($249 billed monthly)

  Starts at 50,000 monthly sessions; the session count can be raised.

• Scale$839

  per month for 300k sessions, billed annually ($1,049 billed monthly)

  Starts at 300,000 monthly sessions; the session count can be raised.

• EnterpriseCustom

  Starts at 700,000+ monthly sessions, with custom pricing.

Zuko Analytics

• 5,000 sessions$56

  per month up to 5,000 form sessions, yearly ($70 billed monthly)

  Unlimited forms and users with basic reports. Session replay is an extra $28 a month ($35 on monthly billing).

• 10,000 sessions$112

  per month up to 10,000 form sessions, yearly ($140 billed monthly)

  All features and reports, plus implementation support. Session replay adds $56 a month ($70 on monthly billing).

• 25,000 sessions$280

  per month up to 25,000 form sessions, yearly ($350 billed monthly)

  All features and reports, plus implementation support. Session replay adds $140 a month ($175 on monthly billing).

• 50,000 sessions$560

  per month up to 50,000 form sessions, yearly ($700 billed monthly)

  All features and reports, plus implementation support. Session replay adds $280 a month ($350 on monthly billing).

Lucky Orange

• Annual discount

  20% off with yearly billing

  The pricing page toggle marks yearly billing as 20% lower than paying monthly; Build is $32 a month billed annually against $39 monthly.

Zuko Analytics

• Annual discount

  20% lower price on yearly plans

  The yearly tab shows each plan 20% below the monthly price, for example $56 against $70 a month at 5,000 sessions.