Genius Referrals vs ReferralCandy (2026): which should you pick?

Pick Genius Referrals if

• Fits if you run a SaaS or store with a few hundred referrers a month and want payouts handled
• Works for teams that want tiered or multi-level rewards on a higher plan

Look elsewhere if

• Pricey if your advocate count grows, as extra advocates cost $0.06 to $0.20 each
• Skip it on Starter if you want Automated Payouts, which is an add-on there
• Watch out: full white-label branding and multi-level rewards need Platinum at $679
• Tight if you need more than one program, as Starter and Silver include one program and one campaign

Pick ReferralCandy if

• Fits if you want your customers to refer friends for a reward
• Works for stores running a small affiliate or ambassador program next to referrals

Look elsewhere if

• Pricey if referred sales are big on Basic, as its success fee is 10.5% of each referred customer's first three orders
• Tight if you run several stores, as each extra one is $20 a month plus the fee
• Not for you if you want a yearly discount, as billing is month to month only
• Watch out: PayPal, Venmo and bank payouts carry the provider's own fees on top
• Tight if you want a long trial: it's 7 days, and the listing doesn't say whether a card is needed

Genius Referrals

• Pricing follows new advocates per month; extra advocates are billed at $0.06 to $0.20 each depending on plan.
• Starter has no Automated Payouts, which is an add-on there.
• Starter and Silver include one referral program and one reward campaign each.
• Full white-label branding and multi-level rewards need Platinum.

ReferralCandy

• Each plan adds a success fee of 10.5%, 3.5%, 1.5% or 0.25% of referred new customers' first three orders, after discounts and before tax and shipping.
• Each extra store costs $20 a month plus the main store's success-fee rate.
• PayPal, Venmo and bank-transfer payouts carry the provider's own fees; Tremendous cards and store credit do not.
• Billing is month to month only; no yearly price is listed.

Genius Referrals

Tracking and automation

Tracks links, referrals and conversions end to end, then automates rewards and notifications with rules the customer controls.

Global payouts

Pays advocates in cash, gift cards or credits in several currencies through PayPal, Wise or Tango Card; Automated Payouts is an add-on on Starter.

Fraud protection

Rules, limits and identity checks aim to stop duplicate sign-ups, self-referrals and suspicious patterns.

Several program types

Customer referral, affiliate, influencer, partner, employee and newsletter referral programs, with templates by industry.

SDKs, REST API and Zapier

Connects through SDKs, webhooks, a REST API or Zapier, with an integration hub for ecommerce, CRM and payment tools.

Reward campaign types

Single and double-sided rewards on every plan, tiered campaigns from Silver and multi-level campaigns on Platinum.

ReferralCandy

Referrals and affiliates in one app

Run a customer referral program and an affiliate program side by side, with unlimited campaigns and custom coupon codes; a loyalty program is offered on Shopify.

Store platforms

One-click install on Shopify, plugins for BigCommerce, WooCommerce and Magento, and an email-based install for custom stores, at the same price.

Cash or store-credit rewards

Pay advocates in store credit, or in cash through PayPal, Venmo, bank transfer or Tremendous virtual debit cards, with no transaction fee added.

Fraud Center

Exact self-referrals, existing customers and already-referred friends are blocked automatically; close name matches, shared IPs and bursts of referrals are flagged for review.

Integrations and API

Connect Klaviyo, Mailchimp, Omnisend, Recharge and Tremendous, and build on full API access on every plan.

REx AI assistant

An AI helper on every plan sets up referral and affiliate programs, suggests rewards and commissions and explains results; changes apply only once you approve them.

Genius Referrals

• Starter$119

  per month, 250 new advocates, billed annually ($149 monthly)

  1 referral program and 1 reward campaign, single and double-sided rewards, basic branding, email support. $0.20 per extra advocate.

• Silver$175

  per month, 1,000 new advocates, billed annually ($219 monthly)

  1 program, tiered reward campaigns, Automated Payouts, branded program domain, priority email support. $0.15 per extra advocate.

• Gold$343

  per month, 2,500 new advocates, billed annually ($429 monthly)

  2 programs and 2 reward campaigns, branded domain and sender, dedicated customer success manager. $0.10 per extra advocate.

• Platinum$679

  per month, 5,000 new advocates, billed annually ($849 monthly)

  3 programs and 5 reward campaigns, multi-level reward campaigns, full white-label branding. Bought through a demo. $0.06 per extra advocate.

ReferralCandy

• Basic$39

  per month

  Plus a 10.5% success fee on referred new customers' first three orders. Every feature, unlimited campaigns and full API access.

• Grow$79

  per month

  Plus a 3.5% success fee. For brands growing referral and affiliate revenue; the vendor's example puts $12,000 of referred sales at $499 for the month.

• Scale$249

  per month

  Plus a 1.5% success fee, for high-volume brands where margins matter.

• Enterprise$799

  per month

  Plus a 0.25% success fee, with dedicated onboarding and an account manager.

Genius Referrals

• Annual discount

  Save 20% with annual billing

  The pricing page states a 20% saving on annual billing; the plan prices above are the annual-billing rates.

ReferralCandy

No public discounts listed.