Gumroad vs Linktree (2026): which should you pick?
As of Nov 12, 2026, Gumroad grades higher than Linktree: 2.6 against 2.4 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Gumroad grades higher on the free plan and features. Linktree grades higher on value for money. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Linktree
Link in bio pages with a store, email sign-ups and scheduling
Which one is for you
Pick Gumroad if
- Fits if you're testing a first digital product and don't want a monthly bill
- Works for sellers who want sales tax and VAT handled, at 10% + 50¢ a sale
Look elsewhere if
- Pricey if you sell steadily: 10% + 50¢ of each sale is $100 on $1,000, before card fees of 2.9% + $0.30
- Skip it if you sell physical goods, which Gumroad doesn't allow
- Not for you if you count on marketplace sales, since Discover takes a flat 30%
- Watch out: the iPhone and Android apps only track sales and open purchases; products are set up on the web
Pick Linktree if
- Fits if you need one link in your social profiles that points to a few places
- Works for creators who sell a few downloads and want it on the same page
Look elsewhere if
- Tight if you stay free, as Linktree branding stays on and sales fees only fall to 0% on Pro
- Pricey if you want the extras, since link rules, export and unlimited Instagram auto-replies are $30 a month on Premium
- Watch out: each payout is charged $0.25, and other transaction and processing fees may apply
- Watch out: the prices were read in US dollars from India, so a US visitor's view may differ
How we grade them
| 2.6GPAGumroadGood | 2.4GPALinktreeFair | |
|---|---|---|
| Value for money | DNo monthly fee, but Gumroad keeps 10% + 50¢ of each direct sale: $100 on $1,000, plus 50¢ an order. Card processing of 2.9% + $0.30 comes on top and isn't counted. That's in this category's dearest tenth, though it does handle sales tax for you. | BStarter is $7 a month billed annually ($9 monthly), inside the category's cheapest quarter that starts at $10. Pro, where branding goes, is $14, and Premium is $30. |
| Free plan and trial | ANothing to pay until you sell, with every feature, unlimited products and no cap a normal person would reach. The fee comes out of each sale instead, and the value grade counts that. | CUnlimited basic links and email and phone sign-ups on the free plan, with restrictions. Branding stays and sales fees only reach 0% on Pro, so you will meet the caps. Paid plans have a 7-day trial. |
| Features | BDownloads, memberships, courses, license keys, pay-what-you-want, email broadcasts and workflows, affiliates and a Discover marketplace. Physical goods aren't allowed, but that's outside this job, so nothing's missing from the core. | CA link page, selling, sign-ups, scheduling, Instagram auto-replies and team spaces. Gaps are on the plan ladder: link rules, data export and unlimited auto-replies need Premium. |
| Ease of use | CNo App Store rating on record. You build a profile store with a page editor and set up products on the web; the iPhone and Android apps only track sales and open purchases. | CNo store rating on record. The page is quick to start, but a store, sign-ups and scheduling each need setting up. |
| Platforms and integrations | BWeb, iPhone and Android, with Stripe, PayPal, Zapier, Discord and Circle, plus a checkout you can embed on your own site. No desktop app, which an A needs. | BWeb, iOS and Android, with Shopify, Spotify and Instagram connections. There is no desktop program. |
| Best for | a first digital product with no monthly bill | a link-in-bio page with a small store |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Gumroad and Linktree. How we grade
Price against what you get
Gumroad has no paid plan and scores 2.7 out of 4 on features, ease of use and platforms. Linktree starts at $7 a month and scores 2.3.
Gumroad scores higher and starts $7 a month lower. Of the other tools for selling digital products on the chart, none scores higher than Gumroad for less, and 6 score higher than Linktree for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Gumroad also covers email campaigns, affiliate tracking and merchant of record.
- Linktree also covers online courses and online store.
At a glance
| Gumroad | Linktree | |
|---|---|---|
| Pricing | Free | Free plan |
| Starts at | Free | $7 per month, billed annually ($9 billed monthly) |
| Free plan | No monthly fee. Gumroad keeps 10% + $0.50 of each direct sale plus card processing (2.9% + $0.30), or a flat 30% on sales made through its Discover marketplace. | Unlimited basic links and email and phone sign-ups, with restrictions. |
| Free trial | None listed | 7-day free trial on Pro and Premium |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Gumroad, Inc. | Linktree Pty Ltd |
| Price read from | gumroad.com | linktr.ee |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
Gumroad
- Gumroad keeps 10% + $0.50 of every direct sale plus 2.9% + $0.30 card processing; Discover marketplace sales cost a flat 30%.
- Physical goods are not allowed: Gumroad is for digital products, memberships and services only.
- Payouts go out by direct deposit or PayPal depending on the seller's country.
- The mobile apps track sales and open purchases, but accounts and products are set up on the web.
Linktree
- The free plan carries restrictions, and Pro is where Linktree branding is removed and sales fees reach 0%.
- Payouts are charged $0.25 each, and other transaction and processing fees may apply.
- Link rules, data export and Instagram automation are limited to Premium at $30 per month billed annually.
- Prices were read in US dollars from a machine in India, so they may not match a US visitor's view.
Key features
Gumroad
- Profile store or embedded checkout
- Build a storefront with Gumroad's page editor on a custom domain, or embed its checkout and follow button on a site you already have.
- Memberships and subscriptions
- Charge monthly, quarterly, twice a year or yearly, or a fixed number of payments, with members keeping access to a content library while subscribed.
- Merchant of record
- Gumroad collects and remits sales tax, VAT and GST on sales where it has an obligation, so sellers have no tax settings to manage.
- Software and file options
- License keys for software, several versions of one product (PDF, ePub or lossless audio), pay-what-you-want pricing and light DRM.
- Audience tools
- Import an email list, post updates, send email broadcasts and automated workflows, run an affiliate program and read sales analytics.
- Mobile apps
- iOS and Android apps show daily, monthly and all-time sales with push notifications, and let buyers open or download their purchases.
Linktree
- Link in bio page
- One link for a profile on Instagram, TikTok, YouTube and other social platforms, with featured links on paid plans.
- Selling and earning
- Sell digital products and online courses, add sponsored links and affiliate commissions; Pro lists 0% fees on sales.
- Email and phone sign-ups
- Collects sign-ups on the page; Pro adds mailing list integrations so leads go to an email service.
- Social scheduling
- Premium includes scheduling social media posts to go live across platforms.
- Instagram auto-replies
- Automates replies to Instagram comments and triggers direct messages; unlimited on Premium.
- Team workspaces
- Growth and Scale plans manage 9 or 50 Linktrees in one workspace with roles; Enterprise is custom priced.
Plans
Gumroad
Direct sales$0
No subscription. The seller pays 10% + $0.50 of each sale through a profile or direct link, plus card processing of 2.9% + $0.30 or PayPal fees.
Discover marketplace$0
Sales to new customers who find you through Gumroad's Discover marketplace carry a flat 30% fee, which includes processing.
Linktree
Free$0
Unlimited basic links and email and phone sign-ups, with restrictions.
Starter$7
per month, billed annually ($9 billed monthly)
Personalized Linktree, unlimited featured links and basic analytics.
Pro$14
per month, billed annually ($17 billed monthly)
Removes Linktree branding, custom designs, 0% fees on sales and mailing list integrations.
Premium$30
per month, billed annually ($35 billed monthly)
Link rules and routing, AI integrations, all-time analytics, data export, social scheduling and unlimited Instagram auto-replies.
Ways to pay less
Gumroad
- Other savings
Lower fee above $20,000 in monthly sales
Once paid sales in a calendar month reach $20,000, new direct sales that month cost 5% + $0.50 instead of 10% + $0.50; it resets each month.
Linktree
- Annual discount
Annual billing lowers the monthly price
Starter is $7 a month billed annually against $9 billed monthly; Pro is $14 against $17 and Premium is $30 against $35.
Common questions
Which is cheaper, Gumroad or Linktree?
As of Nov 12, 2026, Gumroad is cheaper to start with: it is free, against $7 a month for Linktree. Gumroad is free, and Linktree starts at $7 per month, billed annually ($9 billed monthly).
Which has a free plan, Gumroad or Linktree?
As of Nov 12, 2026, both Gumroad and Linktree have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.