Linktree vs Stan (2026): which should you pick?
As of Nov 13, 2026, we pick Stan: it is third in our ranking of tools for selling digital products, and they share a 2.4 GPA.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Linktree grades higher on value for money. Stan grades higher on features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Linktree
Link in bio pages with a store, email sign-ups and scheduling
Stan
Link-in-bio store for creators selling downloads, courses and calls
Which one is for you
Pick Linktree if
- Fits if you need one link in your social profiles that points to a few places
- Works for creators who sell a few downloads and want it on the same page
Look elsewhere if
- Tight if you stay free, as Linktree branding stays on and sales fees only fall to 0% on Pro
- Pricey if you want the extras, since link rules, export and unlimited Instagram auto-replies are $30 a month on Premium
- Watch out: each payout is charged $0.25, and other transaction and processing fees may apply
- Watch out: the prices were read in US dollars from India, so a US visitor's view may differ
Pick Stan if
- Fits if your audience lives on social media and buys from your bio link
- Works for creators selling coaching calls, courses and downloads side by side for $300 a year
Look elsewhere if
- Pricey if you need discount codes, upsells or email, as all need Creator Pro at $99 a month
- Not for you if you're on Android and want to run your store from your phone
- Skip it if you sell physical goods, since there are no shipping or stock tools
- Watch out: Stripe charges US sellers 2.9% + $0.30 a sale, plus 1.5% for buyers abroad
- Watch out: there's no free plan, only a 14-day trial
How we grade them
| 2.4GPALinktreeFair | 2.4GPAStanFair | |
|---|---|---|
| Value for money | BStarter is $7 a month billed annually ($9 monthly), inside the category's cheapest quarter that starts at $10. Pro, where branding goes, is $14, and Premium is $30. | CCreator is $300 billed yearly with no cut of sales, so $1,000 a month in sales costs $300 a year, inside this category's usual range. Stripe's 2.9% + $0.30 comes on top and isn't counted. Discount codes, upsells and email need Creator Pro at $948 a year. |
| Free plan and trial | CUnlimited basic links and email and phone sign-ups on the free plan, with restrictions. Branding stays and sales fees only reach 0% on Pro, so you will meet the caps. Paid plans have a 7-day trial. | CNo free plan. There's a 14-day trial of either plan, you can sell during it, and the listing doesn't say it needs a card. |
| Features | CA link page, selling, sign-ups, scheduling, Instagram auto-replies and team spaces. Gaps are on the plan ladder: link rules, data export and unlimited auto-replies need Premium. | BDownloads, unlimited courses, coaching calls and webinars with booking, memberships, a community and Instagram auto-replies. The whole job is here, though discount codes, upsells, funnels, affiliates and email all wait for Creator Pro. |
| Ease of use | CNo store rating on record. The page is quick to start, but a store, sign-ups and scheduling each need setting up. | CNo App Store rating on record. The store is built for a phone screen and a bio link, but you're still setting up products, calendars and Stripe or PayPal. |
| Platforms and integrations | BWeb, iOS and Android, with Shopify, Spotify and Instagram connections. There is no desktop program. | BWeb and iPhone, with Stripe, PayPal, Zapier, Zoom, Google Meet, Google Calendar, Afterpay and Klarna. There's no Android app and no desktop app. |
| Best for | a link-in-bio page with a small store | creators selling from a link in their bio |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Linktree and Stan. How we grade
Price against what you get
Linktree starts at $7 a month and scores 2.3 out of 4 on features, ease of use and platforms. Stan starts at $29 a month and scores 2.7.
Stan scores higher, and starts $22 a month higher: the question is whether the extra is worth that to you. Of the other tools for selling digital products on the chart, 6 score higher than Linktree for less, and 2 score higher than Stan for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Linktree also covers online store.
- Stan also covers email campaigns, community, appointment booking and affiliate tracking.
At a glance
| Linktree | Stan | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $7 per month, billed annually ($9 billed monthly) | $29 per month ($300 billed yearly) |
| Free plan | Unlimited basic links and email and phone sign-ups, with restrictions. | None |
| Free trial | 7-day free trial on Pro and Premium | 14-day free trial of either plan, and you can sell during the trial |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Linktree Pty Ltd | Stan |
| Price read from | linktr.ee | help.stan.store |
| Checked | Nov 12, 2026 | Oct 18, 2026 |
Worth knowing
Linktree
- The free plan carries restrictions, and Pro is where Linktree branding is removed and sales fees reach 0%.
- Payouts are charged $0.25 each, and other transaction and processing fees may apply.
- Link rules, data export and Instagram automation are limited to Premium at $30 per month billed annually.
- Prices were read in US dollars from a machine in India, so they may not match a US visitor's view.
Stan
- No free plan; Stan takes 0% of sales, but Stripe charges US sellers 2.9% + $0.30 a sale, plus 1.5% for buyers abroad.
- Discount codes, upsells, funnels, affiliates, email broadcasts and email flows all need Creator Pro at $99 a month.
- Physical products have no shipping or stock tools: sellers collect addresses at checkout and fulfill by hand.
- The mobile app is on iPhone and iPad only; there is no Android app.
Key features
Linktree
- Link in bio page
- One link for a profile on Instagram, TikTok, YouTube and other social platforms, with featured links on paid plans.
- Selling and earning
- Sell digital products and online courses, add sponsored links and affiliate commissions; Pro lists 0% fees on sales.
- Email and phone sign-ups
- Collects sign-ups on the page; Pro adds mailing list integrations so leads go to an email service.
- Social scheduling
- Premium includes scheduling social media posts to go live across platforms.
- Instagram auto-replies
- Automates replies to Instagram comments and triggers direct messages; unlimited on Premium.
- Team workspaces
- Growth and Scale plans manage 9 or 50 Linktrees in one workspace with roles; Enterprise is custom priced.
Stan
- Bio-link storefront
- A mobile-first store built for a social media bio link, with digital downloads, custom products and links out to other sites.
- Courses, calls and webinars
- Unlimited password-protected courses, 1:1 or group coaching calls and webinars run through Zoom or Google Meet with calendar booking.
- Memberships and community
- Charge members daily, weekly, monthly or yearly, and run a community space with admins and moderators inside Stan.
- Email marketing on Creator Pro
- Import contacts, send broadcasts and build automated email flows with unlimited sends, all on the Creator Pro plan.
- Sales tools on Creator Pro
- Discount codes, limited-quantity offers, upsells, order bumps, funnels, payment plans with Afterpay or Klarna, and an affiliate program.
- Stan AutoDM
- Sends automated replies to Instagram messages and comments, included on both plans.
Plans
Linktree
Free$0
Unlimited basic links and email and phone sign-ups, with restrictions.
Starter$7
per month, billed annually ($9 billed monthly)
Personalized Linktree, unlimited featured links and basic analytics.
Pro$14
per month, billed annually ($17 billed monthly)
Removes Linktree branding, custom designs, 0% fees on sales and mailing list integrations.
Premium$30
per month, billed annually ($35 billed monthly)
Link rules and routing, AI integrations, all-time analytics, data export, social scheduling and unlimited Instagram auto-replies.
Stan
Creator$29
per month ($300 billed yearly)
Storefront, unlimited courses, calendar booking, recurring subscriptions, lead magnets, community, analytics and Stan AutoDM for Instagram. No transaction fee.
Creator Pro$99
per month ($948 billed yearly)
Adds discount codes, payment plans, upsells, order bumps, funnels, Afterpay and Klarna, affiliate management, email broadcasts and flows, and ad pixels.
Ways to pay less
Linktree
- Annual discount
Annual billing lowers the monthly price
Starter is $7 a month billed annually against $9 billed monthly; Pro is $14 against $17 and Premium is $30 against $35.
Stan
- Annual discount
Lower price with yearly billing
Stan sells Creator at $300 a year instead of $29 a month ($348 over a year), and Creator Pro at $948 a year instead of $99 a month ($1,188).
Common questions
Which is cheaper, Linktree or Stan?
As of Nov 12, 2026, Linktree is cheaper to start with: $7 a month, against $29 a month for Stan. Linktree starts at $7 per month, billed annually ($9 billed monthly), and Stan starts at $29 per month ($300 billed yearly).
Which has a free plan, Linktree or Stan?
As of Nov 12, 2026, only Linktree has a free plan. Stan does not, though it has a free trial.
Which platforms do Linktree and Stan run on?
As of Nov 12, 2026, only Linktree lists an Android app. Both list a web app and an iOS app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.