Gupshup vs Karix (2026): which should you pick?
As of Nov 13, 2026, Gupshup grades higher than Karix: 2.0 against 1.6 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Gupshup grades higher on features and platforms. They get the same grade on value for money, the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Which one is for you
Pick Gupshup if
- Fits if you send WhatsApp and SMS campaigns and want to pay per message
- Works for developers wiring messaging into a CRM
Look elsewhere if
- Skip it if you want one monthly price, because every message is charged from a prepaid wallet
- Watch out: sending pauses when the wallet balance runs out
- Watch out: the pricing page shows a $0 platform fee but its FAQ mentions a $99 monthly fee, so confirm at signup
- Watch out: Pay as you go caps at 10 seats, 5 flows and 5 AI agents, and there is no free plan or trial
Pick Karix if
- Fits if you run a large operation in India and want WhatsApp, RCS and SMS from one provider
- Works for banks, retailers and similar firms that already buy messaging through a sales process
Look elsewhere if
- Skip it if you want to see a price before you talk to anyone, as none is shown
- Not for you if you need a free plan or trial, because there isn't one
- Not for you if you're a small shop sending a few hundred texts, since it's built for enterprise volumes
- Watch out: the market-share claims on its site are its own and weren't checked
How we grade them
| 2.0GPAGupshupFair | 1.6GPAKarixWeak | |
|---|---|---|
| Value for money | CA $0 platform fee on the US page, but every message is charged from a prepaid wallet at country rates, so no price can be compared to the category's $40.50 middle. | CNo price is published anywhere, so there is nothing to set against the $36 middle of this category. A quote is the only way to find out. |
| Free plan and trial | FNo free plan and no trial is listed, so the way in is the prepaid wallet. | FNothing free: no plan, no trial, and the site sends you to book a demo. |
| Features | BCampaigns across several channels, a bot builder, AI agents, click-to-WhatsApp ads and APIs, with nothing missing from the messaging job. Pay as you go includes 10 seats, 5 flows and 5 AI agents. | CWhatsApp, RCS, SMS, email and voice, plus a Campaign Manager and Conversation Builder. The listing gives little detail on what each one does, and the industry share claims on the site are the vendor's own. |
| Ease of use | CNo store rating on record. Channels, wallet and bots have to be set up. | CNo store rating on record. It's an enterprise service sold through sales, so expect onboarding and set-up rather than signing up and sending. |
| Platforms and integrations | BWeb platform and APIs, with Shopify, Zoho, HubSpot, Salesforce, MoEngage, CleverTap, Bloomreach and Braze. No apps listed. | CWeb only, with no integrations listed. A partner programme and a white-label app are offered, but nothing says what it plugs into. |
| Best for | brands sending WhatsApp, RCS and SMS from a wallet | big firms sending WhatsApp, RCS and SMS in India |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Gupshup and Karix. How we grade
Where they differ
- Gupshup also covers AI agents.
In commonWebMarketing automationSMS marketingWhatsApp messagingChatbots
At a glance
| Gupshup | Karix | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | Not published | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Gupshup | Karix |
| Price read from | gupshup.ai | Not confirmed |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
Gupshup
- There is no published monthly price: every message is charged from a prepaid wallet at country-specific rates, and WhatsApp rates sit on a separate rate card.
- The US pricing page shows a $0 platform fee, but its FAQ still mentions a $99 monthly fee; confirm which applies when you sign up.
- Sending pauses when the wallet balance runs out, and the Pay as you go plan includes 10 seats, 5 bot flows and 5 AI agents.
- Gupshup is a platform for brands and developers, with no free trial or free plan listed.
Karix
- No prices are published; the site directs visitors to book a demo or connect with an expert.
- It is an enterprise CPaaS sold through sales, not a self-serve app with a free plan or trial.
- The site's industry share claims are the vendor's own and were not checked.
Key features
Gupshup
- Campaigns on several channels
- Broadcast campaigns go out on WhatsApp, RCS, SMS and Truecaller, with templates, segments, scheduling and delivery reports.
- No-code bot builder
- Chatbot flows and automated campaign journeys are built without code, alongside a live agent dashboard for handing chats to people.
- AI agents
- Text AI agents, voice AI agents and an avatar agent answer customer questions. The first 1,000 AI messages each month are free, then Rs 1.00 each in India.
- Click-to-WhatsApp ads
- Ads on Facebook and Instagram that open a WhatsApp chat, plus RCS ads, both with lead capture.
- APIs and CRM connections
- Gupshup lists APIs, webhooks and integrations with Shopify, Zoho, HubSpot, Salesforce, MoEngage, CleverTap, Bloomreach and Braze.
Karix
- Omnichannel messaging suite
- Messaging over WhatsApp, RCS, SMS, email and voice, plus Truecaller, which the site describes as an exclusive partnership.
- Campaign Manager
- A tool in the conversational suite for planning and running outbound customer campaigns.
- Conversation Builder
- Builds two-way conversational flows, with AI-powered customer experience features listed alongside.
- Ads2Chat
- Links advertising to chat conversations; the product is listed in the conversational suite.
- Security product
- Wisely ATP is listed as the company's security offering for messaging traffic.
- Partner and white-label options
- A partner program and a white-labelled application are offered for resellers and custom software.
Plans
Gupshup
Pay as you go$0
per month platform fee, plus per-message rates from a prepaid wallet
No platform fee. Includes 10 agent seats, 5 chatbot flows, 5 AI agents and 5 automated campaigns; 1,000 AI messages a month are free.
EnterpriseCustom
Custom rate card on committed volume, SSO and audit logs, dedicated throughput, an uptime SLA and a named account manager. Sold through sales.
Karix
Pricing could not be confirmed. See karix.com.
Common questions
Which is cheaper, Gupshup or Karix?
As of Nov 13, 2026, Gupshup publishes no starting price, and Karix has no price we could confirm.
Which has a free plan, Gupshup or Karix?
As of Nov 13, 2026, neither Gupshup nor Karix has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.