Helium 10 vs RevSeller (2026): which should you pick?

Pick Helium 10 if

• Fits if you're launching private label products and want research and profits in one account
• Works for sellers branching out from Amazon to Walmart or TikTok Shop

Look elsewhere if

• Pricey if you want ads automation or profit and loss reports, which start on Diamond at $279
• Skip it if all you need is a profit dashboard, as sellerboard starts at $15
• Tight if you're on Platinum: 20 tracked ASINs, 40 SKUs, and a forced move to Diamond past $100K a year in sales
• Watch out: Helium 10 Ads takes 2% of managed ad spend, and the refund service keeps 15% on Platinum
• Watch out: add-ons cost extra, with tracked keywords from $19 a month, MCP from $50 and Market Tracker 360 from $650

Pick RevSeller if

• Fits if you source products while browsing Amazon.com in Chrome
• Works for sellers who want to scan products on a phone in a shop

Look elsewhere if

• Skip it if you don't use Chrome, as the extension is Chrome only
• Not for you if you sell on Amazon.co.uk or other marketplaces, which aren't supported yet
• Tight if you want a free plan: it's a 30-day trial, then $99.99 a year
• Watch out: fee estimates may differ from Amazon's own, and the vendor says to check
• Watch out: it needs SP-API authorisation to your seller account

Helium 10

• Plans are set by yearly sales: Platinum to $100K, Diamond to $10M, Enterprise beyond that.
• Helium 10 Ads, the AI agent, profit and loss reports and most of the tracked-ASIN allowance come only with Diamond.
• Helium 10 Ads takes 2% of managed ad spend; the refund service keeps 15% on Platinum and 10% on Diamond.
• Add-ons cost extra: more tracked keywords from $19 a month, MCP from $50 and Market Tracker 360 from $650.

RevSeller

• The extension works only in Google Chrome, per the FAQ.
• It works on the Amazon.com and Amazon.ca marketplaces; Amazon.co.uk and others are not supported yet.
• Requires authorizing RevSeller to your Amazon account through SP-API.
• Fee estimates may differ from Amazon's own calculator; the vendor advises checking.

Helium 10

Product research

Black Box finds product ideas by demand and competition, and Xray and the Chrome extension show sales estimates while you browse Amazon or Walmart.

Keyword research and tracking

Cerebro looks up the keywords a competitor's ASIN ranks for, Magnet suggests keywords from a seed phrase, and Keyword Tracker follows rankings over time.

AI listing builder

Writes and scores product listings from your keyword research, and can convert Amazon listings to TikTok Shop in bulk.

Profits and inventory

Tracks profit and product analytics, forecasts inventory, raises supplier orders and sends stock to Amazon; Diamond adds profit and loss reports.

Ads automation

Diamond includes rules-based Amazon ad automation, dayparting and bid suggestions, with a 2% fee on ad spend managed through Helium 10 Ads.

Helium AI agent and MCP

On Diamond, an AI agent answers questions across keywords, listings, ads and operations, and the Helium 10 MCP lets other AI tools query your data.

RevSeller

On-page calculator

Shows profit, ROI, margin and target figures for FBA and FBM on the product page, with editable selling price and cost.

Variation viewer

Lays out sizes, colors and other variations of a product in one view.

Restriction checks

Flags restrictions, FBA eligibility, hazmat, IP complaints and meltable items.

Bulk analysis

Analyzes uploaded spreadsheets of UPCs or ASINs and exports to Google Sheets.

Mobile scanning

iPhone and Android apps scan barcodes and images.

Helium 10

• Free$0

  A look inside the account with limited uses of each tool and of the Chrome extension, for one user.

• Platinum$99

  per month, billed annually ($129 billed monthly)

  For up to $100K a year in sales: product and keyword research (100 reverse-ASIN searches a month), 20 tracked ASINs, 40 inventory SKUs, 2 seller accounts.

• Diamond$279

  per month, billed annually ($359 billed monthly)

  For $100K to $10M a year: adds the Helium AI agent, ad automation, 1,000 tracked ASINs, 500 SKUs, profit and loss reports, 5 users and 10 accounts.

• Enterprise$1,499

  per month and up, billed annually

  Beyond $10M a year: 10+ users, 15+ seller accounts, up to 5,000 ASINs, a customer success manager and coaching. Booked through a demo.

RevSeller

• Free trial$0

  for 30 days, no credit card required

  Full extension access during the trial.

• Annual$99.99

  per year ($8.33 per month billed annually; $19.99 billed monthly)

  Full access, product updates and support. Monthly billing is offered at checkout.

Helium 10

• Annual discount

  Save up to 20% with annual billing

  Billed yearly, Platinum is $99 a month instead of $129 (saving $360 a year) and Diamond $279 instead of $359 (saving $960).

RevSeller

• Annual discount

  Annual billing costs less than monthly

  Annual is $99.99 per year against $19.99 per month when billed monthly.