Helium 10 vs Sellerise (2026): which should you pick?
As of Nov 13, 2026, we pick Helium 10: it is second in our ranking of Amazon seller tools, though Sellerise grades higher (2.6 against 2.4) on value for money.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Helium 10
All-in-one Amazon seller suite for research, listings, ads and profits
Sellerise
Amazon profit analytics, reviews, keywords and reimbursements
Which one is for you
Pick Helium 10 if
- Fits if you're launching private label products and want research and profits in one account
- Works for sellers branching out from Amazon to Walmart or TikTok Shop
Look elsewhere if
- Pricey if you want ads automation or profit and loss reports, which start on Diamond at $279
- Skip it if all you need is a profit dashboard, as sellerboard starts at $15
- Tight if you're on Platinum: 20 tracked ASINs, 40 SKUs, and a forced move to Diamond past $100K a year in sales
- Watch out: Helium 10 Ads takes 2% of managed ad spend, and the refund service keeps 15% on Platinum
- Watch out: add-ons cost extra, with tracked keywords from $19 a month, MCP from $50 and Market Tracker 360 from $650
Pick Sellerise if
- Fits if you want profit numbers and alerts on your phone
- Makes sense if you want reimbursement claims and keyword tracking in one tool
Look elsewhere if
- Tight if you want reimbursements: they start on Growing at $39.99, and SQP Insights too
- Pricey if you want Keyword Hunter Pro or Re-Ranker Pro, which start on Advanced at $99.99
- Watch out: each plan caps seller accounts and monthly orders
- Watch out: the pricing page doesn't say if prices are monthly or annual
- Skip it if you want a free plan, because there is only a 7-day trial
How we grade them
| 2.4GPAHelium 10Fair | 2.6GPASelleriseGood | |
|---|---|---|
| Value for money | CPlatinum, the plan for sellers under $100K a year, is $99 a month billed annually ($129 monthly). That's inside the normal range here, but it's mostly research. Ads automation, profit and loss reports and the AI agent need Diamond at $279. | B$19.99 a month for Starter, inside the cheapest quarter, which starts at $22.50. The page doesn't say whether that is monthly or annual billing. |
| Free plan and trial | CA free account with no end date, but with limited uses of each tool and of the Chrome extension, for one user. Enough for a look round, not for running a store. | CA 7-day trial with no credit card. There is no free plan. |
| Features | BBlack Box and Xray for product research, Cerebro and Magnet for keywords, an AI listing builder, rank tracking, profits, inventory, review requests, refunds and ads. It covers the whole job and reaches Walmart and TikTok Shop, though ads and P&L need Diamond. | BProfit, inventory, payouts, reimbursements, keyword tools, review requests and alerts. Reimbursements and SQP Insights need Growing and the advanced keyword tools need Advanced. |
| Ease of use | CNo rating on record. It's a big suite with a lot of separately named tools to learn, and seller and ad accounts to connect before most of it works. | CNo store rating on record. Connecting seller accounts and learning a wide set of tools. |
| Platforms and integrations | BWeb and a Chrome extension, with no phone or desktop app on record. It connects to Seller Central, Amazon Ads, Walmart and TikTok Shop, and its MCP lets Claude and other AI tools query your data. | BWeb, iOS, Android and a Chrome extension, plus an AI connector. No desktop app is listed. |
| Best for | an all-in-one Amazon seller suite | Amazon profit tracking, reimbursements and keywords |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Helium 10 and Sellerise. How we grade
Price against what you get
Helium 10 starts at $99 a month and scores 2.7 out of 4 on features, ease of use and platforms. Sellerise starts at $19.99 a month and scores 2.7.
They score the same, and Sellerise starts $79.01 a month lower. Of the other Amazon seller tools on the chart, none scores higher than Helium 10 for less, and none scores higher than Sellerise for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Helium 10 also covers AI agents and inventory.
- Sellerise also covers reports and review collection.
At a glance
| Helium 10 | Sellerise | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $99 per month, billed annually ($129 billed monthly) | $19.99 per month, billing basis not shown |
| Free plan | Free account, free to use with no end date, with limited uses of each tool and limited Chrome extension access. One user. | None |
| Free trial | None listed | 7-day free trial, no credit card required |
| Web | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | Helium 10 | Sellerise |
| Price read from | helium10.com | sellerise.com |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
Helium 10
- Plans are set by yearly sales: Platinum to $100K, Diamond to $10M, Enterprise beyond that.
- Helium 10 Ads, the AI agent, profit and loss reports and most of the tracked-ASIN allowance come only with Diamond.
- Helium 10 Ads takes 2% of managed ad spend; the refund service keeps 15% on Platinum and 10% on Diamond.
- Add-ons cost extra: more tracked keywords from $19 a month, MCP from $50 and Market Tracker 360 from $650.
Sellerise
- Reimbursement tools and SQP Insights start on the $39.99 Growing plan.
- Keyword Hunter Pro and Keyword Re-Ranker Pro start on the $99.99 Advanced plan.
- The pricing page does not say whether the prices are monthly-billed or annual-billed.
- Each plan caps seller accounts and monthly orders.
Key features
Helium 10
- Product research
- Black Box finds product ideas by demand and competition, and Xray and the Chrome extension show sales estimates while you browse Amazon or Walmart.
- Keyword research and tracking
- Cerebro looks up the keywords a competitor's ASIN ranks for, Magnet suggests keywords from a seed phrase, and Keyword Tracker follows rankings over time.
- AI listing builder
- Writes and scores product listings from your keyword research, and can convert Amazon listings to TikTok Shop in bulk.
- Profits and inventory
- Tracks profit and product analytics, forecasts inventory, raises supplier orders and sends stock to Amazon; Diamond adds profit and loss reports.
- Ads automation
- Diamond includes rules-based Amazon ad automation, dayparting and bid suggestions, with a 2% fee on ad spend managed through Helium 10 Ads.
- Helium AI agent and MCP
- On Diamond, an AI agent answers questions across keywords, listings, ads and operations, and the Helium 10 MCP lets other AI tools query your data.
Sellerise
- Sales, profit and finances
- Dashboards for sales and profit, ABC analysis, profit and loss, inventory, payouts and manual adjustments.
- Reimbursements
- Calculates what Amazon may owe a seller. The site says it charges no percentage fee on recovered money.
- Keyword tools
- Keyword Tracker, Keyword Hunter Pro, Keyword Re-Ranker Pro, Keyword Processor and SQP Insights.
- Reviews
- A review requester, a review dashboard and a review downloader.
- Smart alerts and mobile apps
- Listing change alerts, plus iOS and Android apps that track sales and profit.
Plans
Helium 10
Free$0
A look inside the account with limited uses of each tool and of the Chrome extension, for one user.
Platinum$99
per month, billed annually ($129 billed monthly)
For up to $100K a year in sales: product and keyword research (100 reverse-ASIN searches a month), 20 tracked ASINs, 40 inventory SKUs, 2 seller accounts.
Diamond$279
per month, billed annually ($359 billed monthly)
For $100K to $10M a year: adds the Helium AI agent, ad automation, 1,000 tracked ASINs, 500 SKUs, profit and loss reports, 5 users and 10 accounts.
Enterprise$1,499
per month and up, billed annually
Beyond $10M a year: 10+ users, 15+ seller accounts, up to 5,000 ASINs, a customer success manager and coaching. Booked through a demo.
Sellerise
Starter$19.99
per month for 1 seller account, billing basis not shown
Up to 1,000 orders a month, with AI Connector (MCP), Dashboard Pro, financial analytics, keyword tracker, reviews management and smart alerts.
Growing$39.99
per month for 2 seller accounts, billing basis not shown
Up to 5,000 orders a month. Adds reimbursement tools and SQP Insights.
Advanced$99.99
per month for 5 seller accounts, billing basis not shown
Up to 50,000 orders a month. Adds Advanced Chrome Extension, Keyword Hunter Pro, Keyword Re-Ranker Pro and 2 collaborators.
Pro-Seller$299.99
per month for 10 seller accounts, billing basis not shown
Up to 150,000 orders a month. Adds personal onboarding and 6 collaborators.
Top-Seller$599.99
per month, billing basis not shown
Everything in Pro-Seller plus early access to new features and 12 collaborators.
AgencyCustom
Customizable account for agencies, with custom dashboards and 24/7 support. Contact sales.
Ways to pay less
Helium 10
- Annual discount
Save up to 20% with annual billing
Billed yearly, Platinum is $99 a month instead of $129 (saving $360 a year) and Diamond $279 instead of $359 (saving $960).
Sellerise
No public discounts listed.
Common questions
Which is cheaper, Helium 10 or Sellerise?
As of Nov 13, 2026, Sellerise is cheaper to start with: $19.99 a month, against $99 a month for Helium 10. Helium 10 starts at $99 per month, billed annually ($129 billed monthly), and Sellerise starts at $19.99 per month, billing basis not shown.
Which has a free plan, Helium 10 or Sellerise?
As of Nov 13, 2026, only Helium 10 has a free plan. Sellerise does not, though it has a free trial.
Which platforms do Helium 10 and Sellerise run on?
As of Nov 13, 2026, only Sellerise lists iOS and Android apps. Both list a web app and a browser extension. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.