Helium 10 vs SellerSprite (2026): which should you pick?
As of Nov 13, 2026, we pick Helium 10: it is second in our ranking of Amazon seller tools, and it grades higher too, 2.4 against 2.2.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Helium 10 grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Helium 10
All-in-one Amazon seller suite for research, listings, ads and profits
SellerSprite
Amazon product, keyword and review research with a Chrome extension
Which one is for you
Pick Helium 10 if
- Fits if you're launching private label products and want research and profits in one account
- Works for sellers branching out from Amazon to Walmart or TikTok Shop
Look elsewhere if
- Pricey if you want ads automation or profit and loss reports, which start on Diamond at $279
- Skip it if all you need is a profit dashboard, as sellerboard starts at $15
- Tight if you're on Platinum: 20 tracked ASINs, 40 SKUs, and a forced move to Diamond past $100K a year in sales
- Watch out: Helium 10 Ads takes 2% of managed ad spend, and the refund service keeps 15% on Platinum
- Watch out: add-ons cost extra, with tracked keywords from $19 a month, MCP from $50 and Market Tracker 360 from $650
Pick SellerSprite if
- Fits if you research Amazon products and keywords and track a handful of listings
- Works for sellers who want an API or MCP feed of the same data
Look elsewhere if
- Tight on Basic: it has no product, keyword or new-listing trackers
- Skip it if you want a long trial: the free trial is 3 days
- Pricey as you add trackers: Standard is $79, Advanced $129 and VIP $189 a month
- Watch out: plans show a crossed-out list price with no end date
- Watch out: yearly billing is $390, $790, $1,290 and $1,890 a year, which the page says saves 16%
How we grade them
| 2.4GPAHelium 10Fair | 2.2GPASellerSpriteFair | |
|---|---|---|
| Value for money | CPlatinum, the plan for sellers under $100K a year, is $99 a month billed annually ($129 monthly). That's inside the normal range here, but it's mostly research. Ads automation, profit and loss reports and the AI agent need Diamond at $279. | CBasic is $39 a month ($390 a year), between the cheaper quarter at $24.99 and the middle at $49 for Amazon seller tools. |
| Free plan and trial | CA free account with no end date, but with limited uses of each tool and of the Chrome extension, for one user. Enough for a look round, not for running a store. | DA free 3-day trial of the Monthly Plan, shorter than a week. Nothing free after that. |
| Features | BBlack Box and Xray for product research, Cerebro and Magnet for keywords, an AI listing builder, rank tracking, profits, inventory, review requests, refunds and ads. It covers the whole job and reaches Walmart and TikTok Shop, though ads and P&L need Diamond. | BProduct and keyword research, trackers, AI review analysis, a Chrome extension, API and MCP. The listing names no gap in the core job. |
| Ease of use | CNo rating on record. It's a big suite with a lot of separately named tools to learn, and seller and ad accounts to connect before most of it works. | CNo store rating on record. A research suite with trackers and filters means learning it. |
| Platforms and integrations | BWeb and a Chrome extension, with no phone or desktop app on record. It connects to Seller Central, Amazon Ads, Walmart and TikTok Shop, and its MCP lets Claude and other AI tools query your data. | BWeb and a Chrome extension, with an API and MCP. |
| Best for | an all-in-one Amazon seller suite | Amazon product, keyword and competitor research |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Helium 10 and SellerSprite. How we grade
Price against what you get
Helium 10 starts at $99 a month and scores 2.7 out of 4 on features, ease of use and platforms. SellerSprite starts at $39 a month and scores 2.7.
They score the same, and SellerSprite starts $60 a month lower. Of the other Amazon seller tools on the chart, none scores higher than Helium 10 for less, and none scores higher than SellerSprite for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Helium 10 also covers AI agents, inventory and dashboards.
At a glance
| Helium 10 | SellerSprite | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $99 per month, billed annually ($129 billed monthly) | $39 per month, billed monthly |
| Free plan | Free account, free to use with no end date, with limited uses of each tool and limited Chrome extension access. One user. | None |
| Free trial | None listed | Free 3-day trial of the Monthly Plan |
| Web | ||
| Browser extension | ||
| Made by | Helium 10 | SellerSprite |
| Price read from | helium10.com | sellersprite.com |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
Helium 10
- Plans are set by yearly sales: Platinum to $100K, Diamond to $10M, Enterprise beyond that.
- Helium 10 Ads, the AI agent, profit and loss reports and most of the tracked-ASIN allowance come only with Diamond.
- Helium 10 Ads takes 2% of managed ad spend; the refund service keeps 15% on Platinum and 10% on Diamond.
- Add-ons cost extra: more tracked keywords from $19 a month, MCP from $50 and Market Tracker 360 from $650.
SellerSprite
- The Basic plan has no product, keyword or new-listing trackers.
- Plans show a crossed-out list price with no end date; the lower price is the one recorded.
- Yearly billing is $390, $790, $1,290 and $1,890 a year; the page says it saves 16%.
Key features
Helium 10
- Product research
- Black Box finds product ideas by demand and competition, and Xray and the Chrome extension show sales estimates while you browse Amazon or Walmart.
- Keyword research and tracking
- Cerebro looks up the keywords a competitor's ASIN ranks for, Magnet suggests keywords from a seed phrase, and Keyword Tracker follows rankings over time.
- AI listing builder
- Writes and scores product listings from your keyword research, and can convert Amazon listings to TikTok Shop in bulk.
- Profits and inventory
- Tracks profit and product analytics, forecasts inventory, raises supplier orders and sends stock to Amazon; Diamond adds profit and loss reports.
- Ads automation
- Diamond includes rules-based Amazon ad automation, dayparting and bid suggestions, with a 2% fee on ad spend managed through Helium 10 Ads.
- Helium AI agent and MCP
- On Diamond, an AI agent answers questions across keywords, listings, ads and operations, and the Helium 10 MCP lets other AI tools query your data.
SellerSprite
- Product and competitor research
- Product Research, Competitor Research and Category Insights are listed as unlimited on every plan.
- Keyword research
- Keyword Mining, Reverse ASIN and Index Checker are unlimited, with 50 data exports a day.
- Trackers
- Product, keyword and new-listing trackers, with caps that rise by plan and none on Basic.
- AI review analysis and Keepa insights
- AI Review Analysis is listed in the tools, and Keepa AI insight reports are capped at 100 a day.
- Chrome extension
- Free extension showing product data and sales estimates while browsing Amazon.
- API and MCP
- Data APIs across nine Amazon marketplaces and an MCP connection for AI tools; prices are not on the pricing page.
Plans
Helium 10
Free$0
A look inside the account with limited uses of each tool and of the Chrome extension, for one user.
Platinum$99
per month, billed annually ($129 billed monthly)
For up to $100K a year in sales: product and keyword research (100 reverse-ASIN searches a month), 20 tracked ASINs, 40 inventory SKUs, 2 seller accounts.
Diamond$279
per month, billed annually ($359 billed monthly)
For $100K to $10M a year: adds the Helium AI agent, ad automation, 1,000 tracked ASINs, 500 SKUs, profit and loss reports, 5 users and 10 accounts.
Enterprise$1,499
per month and up, billed annually
Beyond $10M a year: 10+ users, 15+ seller accounts, up to 5,000 ASINs, a customer success manager and coaching. Booked through a demo.
SellerSprite
Basic Plan$39
per month, billed monthly
Shown at $39 against a crossed-out $49; $390 a year. 1 main account, no trackers.
Standard Plan$79
per month, billed monthly
Shown at $79 against $98; $790 a year. 100 product, 500 keyword and 50 new-listing trackers.
Advanced Plan$129
per month, billed monthly
Shown at $129 against $158; $1,290 a year. 300 product, 1,000 keyword and 100 new-listing trackers.
VIP Plan$189
per month, billed monthly
Shown at $189 against $228; $1,890 a year. 500 product, 2,000 keyword and 200 new-listing trackers.
Ways to pay less
Helium 10
- Annual discount
Save up to 20% with annual billing
Billed yearly, Platinum is $99 a month instead of $129 (saving $360 a year) and Diamond $279 instead of $359 (saving $960).
SellerSprite
- Annual discount
Save 16% with yearly billing
The pricing page lists yearly plans at 16% off and says annual billing gets 2 months free.
Common questions
Which is cheaper, Helium 10 or SellerSprite?
As of Nov 13, 2026, SellerSprite is cheaper to start with: $39 a month, against $99 a month for Helium 10. Helium 10 starts at $99 per month, billed annually ($129 billed monthly), and SellerSprite starts at $39 per month, billed monthly.
Which has a free plan, Helium 10 or SellerSprite?
As of Nov 13, 2026, only Helium 10 has a free plan. SellerSprite does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.