Helium 10 vs Zonbase (2026): which should you pick?
As of Nov 13, 2026, we pick Helium 10: it is second in our ranking of Amazon seller tools, and it grades higher too, 2.4 against 2.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Helium 10 grades higher on the free plan and platforms. They get the same grade on value for money, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Helium 10
All-in-one Amazon seller suite for research, listings, ads and profits
Zonbase
Amazon product and keyword research suite with a Chrome extension
Which one is for you
Pick Helium 10 if
- Fits if you're launching private label products and want research and profits in one account
- Works for sellers branching out from Amazon to Walmart or TikTok Shop
Look elsewhere if
- Pricey if you want ads automation or profit and loss reports, which start on Diamond at $279
- Skip it if all you need is a profit dashboard, as sellerboard starts at $15
- Tight if you're on Platinum: 20 tracked ASINs, 40 SKUs, and a forced move to Diamond past $100K a year in sales
- Watch out: Helium 10 Ads takes 2% of managed ad spend, and the refund service keeps 15% on Platinum
- Watch out: add-ons cost extra, with tracked keywords from $19 a month, MCP from $50 and Market Tracker 360 from $650
Pick Zonbase if
- Fits if you're researching products and keywords before sourcing a new Amazon listing
- Works for sellers who also want an FBA course alongside the tools
Look elsewhere if
- Tight on Standard: 10 searches a day in the main research tools
- Watch out: pricing page figures don't match its FAQ in places, so check the price at checkout
- Pricey if you want more volume: Legendary is $109 a month and Diamond $299
- Skip it if you want finished services, since the $1,997 Plus Plan is a done-for-you offer with a waiting list
- Watch out: the free trial is 7 days, and it appears to ask for a card
How we grade them
| 2.4GPAHelium 10Fair | 2.0GPAZonbaseFair | |
|---|---|---|
| Value for money | CPlatinum, the plan for sellers under $100K a year, is $99 a month billed annually ($129 monthly). That's inside the normal range here, but it's mostly research. Ads automation, profit and loss reports and the AI agent need Diamond at $279. | CStandard is $49 a month, or $399 billed annually, level with the middle of what Amazon seller tools charge at $49. |
| Free plan and trial | CA free account with no end date, but with limited uses of each tool and of the Chrome extension, for one user. Enough for a look round, not for running a store. | DA 7-day free trial that says you can cancel in one click, which suggests a card is taken. Nothing free after it. |
| Features | BBlack Box and Xray for product research, Cerebro and Magnet for keywords, an AI listing builder, rank tracking, profits, inventory, review requests, refunds and ads. It covers the whole job and reaches Walmart and TikTok Shop, though ads and P&L need Diamond. | BProduct database, keyword tools, sales estimator, rank tracking, listing helper and an extension. The listing names no gap in the core job. |
| Ease of use | CNo rating on record. It's a big suite with a lot of separately named tools to learn, and seller and ad accounts to connect before most of it works. | CNo store rating on record. Seven tools and a training course mean some setup and learning. |
| Platforms and integrations | BWeb and a Chrome extension, with no phone or desktop app on record. It connects to Seller Central, Amazon Ads, Walmart and TikTok Shop, and its MCP lets Claude and other AI tools query your data. | CWeb and a Chrome extension. No API or integrations are listed. |
| Best for | an all-in-one Amazon seller suite | Amazon product and keyword research |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Helium 10 and Zonbase. How we grade
Price against what you get
Helium 10 starts at $99 a month and scores 2.7 out of 4 on features, ease of use and platforms. Zonbase starts at $49 a month and scores 2.3.
Helium 10 scores higher, and starts $50 a month higher: the question is whether the extra is worth that to you. Of the other Amazon seller tools on the chart, none scores higher than Helium 10 for less, and 4 score higher than Zonbase for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Helium 10 also covers AI agents, inventory and dashboards.
At a glance
| Helium 10 | Zonbase | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $99 per month, billed annually ($129 billed monthly) | $49 per month, billed monthly ($399 billed annually) |
| Free plan | Free account, free to use with no end date, with limited uses of each tool and limited Chrome extension access. One user. | None |
| Free trial | None listed | 7-day free trial, cancel in one click |
| Web | ||
| Browser extension | ||
| Made by | Helium 10 | Zonbase |
| Price read from | helium10.com | zonbase.com |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
Helium 10
- Plans are set by yearly sales: Platinum to $100K, Diamond to $10M, Enterprise beyond that.
- Helium 10 Ads, the AI agent, profit and loss reports and most of the tracked-ASIN allowance come only with Diamond.
- Helium 10 Ads takes 2% of managed ad spend; the refund service keeps 15% on Platinum and 10% on Diamond.
- Add-ons cost extra: more tracked keywords from $19 a month, MCP from $50 and Market Tracker 360 from $650.
Zonbase
- Every tool has a per-day usage limit that rises with the plan.
- The pricing page shows monthly and annual prices that do not match its FAQ in places; the FAQ figures are used here.
- The $1,997 Plus Plan is a done-for-you service with a waiting list, not software.
Key features
Helium 10
- Product research
- Black Box finds product ideas by demand and competition, and Xray and the Chrome extension show sales estimates while you browse Amazon or Walmart.
- Keyword research and tracking
- Cerebro looks up the keywords a competitor's ASIN ranks for, Magnet suggests keywords from a seed phrase, and Keyword Tracker follows rankings over time.
- AI listing builder
- Writes and scores product listings from your keyword research, and can convert Amazon listings to TikTok Shop in bulk.
- Profits and inventory
- Tracks profit and product analytics, forecasts inventory, raises supplier orders and sends stock to Amazon; Diamond adds profit and loss reports.
- Ads automation
- Diamond includes rules-based Amazon ad automation, dayparting and bid suggestions, with a 2% fee on ad spend managed through Helium 10 Ads.
- Helium AI agent and MCP
- On Diamond, an AI agent answers questions across keywords, listings, ads and operations, and the Helium 10 MCP lets other AI tools query your data.
Zonbase
- ZonResearch product database
- Filter a database of more than 20 million Amazon products to find product ideas; the homepage says niche lists refresh hourly.
- Keyword tools
- Keyword Base finds search terms, and Reverse Keywords shows which terms a competitor's ASIN ranks for.
- Sales Estimator
- Estimates the monthly sales of any ASIN, which can be used to size up a competitor or a launch.
- Chrome extension
- Shows sales and product data next to Amazon search results while you browse.
- ZonTracker and Listify
- ZonTracker follows a product's rank for chosen keywords; Listify turns a keyword list into an optimized listing.
- Training and add-on services
- Paid plans include the Amazon FBA Master Class course; PPC, launch and listing services are sold separately.
Plans
Helium 10
Free$0
A look inside the account with limited uses of each tool and of the Chrome extension, for one user.
Platinum$99
per month, billed annually ($129 billed monthly)
For up to $100K a year in sales: product and keyword research (100 reverse-ASIN searches a month), 20 tracked ASINs, 40 inventory SKUs, 2 seller accounts.
Diamond$279
per month, billed annually ($359 billed monthly)
For $100K to $10M a year: adds the Helium AI agent, ad automation, 1,000 tracked ASINs, 500 SKUs, profit and loss reports, 5 users and 10 accounts.
Enterprise$1,499
per month and up, billed annually
Beyond $10M a year: 10+ users, 15+ seller accounts, up to 5,000 ASINs, a customer success manager and coaching. Booked through a demo.
Zonbase
Standard Plan$49
per month, billed monthly ($399 billed annually)
10 searches a day in ZonResearch, Keyword Base, Reverse Keywords and Listify; 40 a day in ZonTracker and the Sales Estimator.
Legendary Plan$109
per month, billed monthly ($999 billed annually)
250 a day in ZonResearch, Keyword Base, Reverse Keywords, Listify and the Chrome extension; 1,000 a day in ZonTracker and the Sales Estimator.
Diamond Plan$299
per month, billed monthly ($2399 billed annually)
1,000 a day in the research tools and extension; 5,000 a day in ZonTracker and the Sales Estimator; 10,000 ASINs for wholesale grading.
Ways to pay less
Helium 10
- Annual discount
Save up to 20% with annual billing
Billed yearly, Platinum is $99 a month instead of $129 (saving $360 a year) and Diamond $279 instead of $359 (saving $960).
Zonbase
- Annual discount
Pay yearly for a lower price
The pricing FAQ lists yearly prices of $399, $999 and $2399 against $49, $109 and $299 a month.
Common questions
Which is cheaper, Helium 10 or Zonbase?
As of Nov 13, 2026, Zonbase is cheaper to start with: $49 a month, against $99 a month for Helium 10. Helium 10 starts at $99 per month, billed annually ($129 billed monthly), and Zonbase starts at $49 per month, billed monthly ($399 billed annually).
Which has a free plan, Helium 10 or Zonbase?
As of Nov 13, 2026, only Helium 10 has a free plan. Zonbase does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.