hrefStack vs Outrank (2026): which should you pick?
As of Oct 23, 2026, hrefStack grades higher than Outrank: 2.4 against 2.2 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
hrefStack grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
hrefStack
AI content agent that writes, scores and publishes SEO articles
Outrank
Autopilot SEO blog writer that publishes daily and trades backlinks
Which one is for you
Pick hrefStack if
- Fits if you're a small team that wants keyword gaps turned into published articles
- Works for sites on WordPress, Shopify, Webflow, Ghost or Sanity
Look elsewhere if
- Tight if you stay free, at 10,000 words a month, 2,000 per article and no research features
- Pricey if you need the API, custom prompts or team seats, which wait on Pro at $69 a month
- Watch out: allowances are counted in words, so long articles mean fewer of them
- Watch out: the AI agent and competitor gaps are listed only from Starter at $45 a month
Pick Outrank if
- Fits if you run one business site and want an article posted to it every day without writing it
- Works for agencies running several sites, as the bill drops 10% to 20% across 2 to 25 sites
Look elsewhere if
- Pricey if you pay monthly, at $99 for one site against $999 for a whole year
- Watch out: backlinks are a swap, so your own articles carry links to other customers' sites
- Tight if you need more than 30 articles a month, as 60 or 90 cost $85 or $160 a month on top
- Watch out: human editing is a separate $1,399 a month, and extra backlink plans run $199 to $1,899
- Watch out: the trial's length isn't stated, and articles written during it carry an Outrank watermark
How we grade them
| 2.4GPAhrefStackFair | 2.2GPAOutrankFair | |
|---|---|---|
| Value for money | CStarter is $45 a month for 100,000 words, right at this category's middle ($45), or $450 a year. Pro is $69 a month for unlimited words, the API and team collaboration. | D$99 a month for one site and 30 articles, which is where this category's dearest tenth starts. Paying $999 for the year brings it to about $83.25 a month, the dearer quarter. 60 or 90 articles cost $85 or $160 a month more. |
| Free plan and trial | CA free plan with no card: 10,000 words a month, articles up to 2,000 words, one at a time. No research features, so you'll hit the edge quickly. | CNo free plan. You can sign up and see the keyword research and articles before paying, but the trial's length isn't stated and trial articles carry an Outrank watermark. |
| Features | BA Search Console agent, competitor keyword gaps, researched articles with tables, video and links, a six-part content score, scheduled publishing and daily ranking data. The whole job, though research starts at Starter. | BKeyword research with live volume and difficulty, a 30-day plan, a daily article with images, publishing to seven CMSs, backlink swaps and flags on articles that need a rewrite. Nothing in the listing shows a gap in the core job. |
| Ease of use | CNo rating on record. You connect Search Console and a CMS, and allowances count words, not articles, so the monthly total depends on length. | CNo rating on record. You connect a CMS or a webhook and look over a 30-day plan, and the backlinks depend on hosting other sites' links in your posts. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It publishes to WordPress, Shopify, Wix, Webflow, Ghost, Sanity and Squarespace, reads Search Console and has an API on Pro. | BWeb only, with no desktop or phone app. It publishes to WordPress, Webflow, Shopify, Framer, Wix, Notion and Ghost, or through a webhook, and has an API. |
| Best for | keyword gaps turned into published articles | a blog that posts an article a day for you |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: hrefStack and Outrank. How we grade
Price against what you get
hrefStack starts at $45 a month and scores 2.7 out of 4 on features, ease of use and platforms. Outrank starts at $99 a month and scores 2.7.
They score the same, and hrefStack starts $54 a month lower. Of the other SEO content tools on the chart, 1 scores higher than hrefStack for less, and 1 scores higher than Outrank for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- hrefStack also covers rank tracking and content optimization.
- Outrank also covers internal linking.
At a glance
| hrefStack | Outrank | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $45 per month for 100,000 words, billed monthly | $99 per month for 30 articles, billed monthly |
| Free plan | 10,000 words a month, up to 2,000 words an article, one article at a time, unlimited AI images and basic models. No research features; no card needed. | None |
| Free trial | None listed | Free trial before subscribing; trial articles carry an Outrank watermark |
| Web | ||
| Made by | hrefStack Inc. | Outrank SAS |
| Price read from | hrefstack.com | outrank.so |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
hrefStack
- The free plan has no research features and caps articles at 2,000 words and 10,000 words a month.
- API access, custom prompts and team collaboration need the Pro plan.
- Allowances are counted in words, not articles, so the number of articles a month depends on their length.
- The AI agent and the research tools, competitor gaps included, are listed only from the Starter plan up.
Outrank
- The plan covers 30 articles a month for one site; 60 or 90 articles cost $85 or $160 a month more.
- Backlinks work as an exchange: your own articles host links to other sites. Extra backlink plans cost $199 to $1,899 a month.
- Human editing of every article is a separate service at $1,399 a month.
- The trial length is not stated, and articles written during the trial carry an Outrank watermark.
Key features
hrefStack
- Search Console agent
- Answers questions such as which pages are losing traffic with ranked findings from Search Console, articles and drafts, then proposes a fix to approve.
- Competitor keyword gaps
- Lists keywords a competitor's domain ranks for that the site does not, with volume, difficulty and a suggested move: create, refresh or cluster.
- Article generation
- Writes researched articles with a table of contents, comparison tables, an embedded video and internal and external links, in four length settings.
- Content scoring
- Scores each draft on readability, structure, keyword placement, depth, credibility and engagement, with what works and what to fix.
- Scheduled publishing
- Plans articles on a calendar and publishes to the connected CMS after approval, or on its own once the owner allows it.
- Ranking and traffic tracking
- Syncs Search Console every day to show clicks, impressions, average position and the queries each page already ranks for.
Outrank
- Daily article autopilot
- Builds a 30-day content plan from your niche and competitors, then writes and publishes one article a day with titles, meta descriptions and images.
- Keyword research
- Unlimited keyword research on autopilot or in chat, with live search volume and difficulty, dropped straight onto the content calendar.
- Automated backlinks
- Places links to your site inside relevant articles on other blogs and checks each one. You earn the credits by hosting links in your own articles.
- Publishing and a free blog
- Publishes to WordPress, Webflow, Shopify, Framer, Wix, Notion and Ghost or a webhook, or to a free Outrank-hosted blog on your own domain.
- Brand voice and 150+ languages
- Matches the style of articles you have already published and writes in more than 150 languages, with in-article images and YouTube videos.
- Review and refresh
- Scheduled articles can be generated up to 7 days early for review, and underperforming articles are flagged for a rewrite.
Plans
hrefStack
Free$0
10,000 words a month, articles up to 2,000 words, basic AI models and SEO checks, email support.
Starter$45
per month for 100,000 words, billed monthly
Articles up to 3,000 words, 5 at once, advanced models, research features and the AI agent. $450 a year billed annually.
Pro$69
per month for unlimited words, billed monthly
Articles up to 5,000 words, 10 at once, all premium models, full research, custom prompts, API access and team collaboration. $699 a year billed annually.
Outrank
Organic Growth$99
per month for 30 articles, billed monthly
One website, 30 articles a month, unlimited users, keyword research, automated backlinks and every integration. Shown as reduced from a crossed-out $199.
Ways to pay less
hrefStack
- Annual discount
Save up to 17% with yearly billing
hrefStack's pricing page sells Starter at $450 a year and Pro at $699 a year, against $45 and $69 a month billed monthly.
Outrank
- Annual discount
$999 a year with yearly billing
Outrank's pricing page offers the Organic Growth plan at $999 a year, which it says saves $189 against paying $99 monthly.
- Other savings
Up to 20% off for several websites
Volume discounts apply to the whole subscription: 10% for 2 to 4 sites, 15% for 5 to 19 and 20% for 20 to 25. Over 25 sites is quoted on request.
Common questions
Which is cheaper, hrefStack or Outrank?
As of Oct 23, 2026, hrefStack is cheaper to start with: $45 a month, against $99 a month for Outrank. hrefStack starts at $45 per month for 100,000 words, billed monthly, and Outrank starts at $99 per month for 30 articles, billed monthly.
Which has a free plan, hrefStack or Outrank?
As of Oct 23, 2026, only hrefStack has a free plan. Outrank does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.