Incogni vs PrivacyDuck (2026): which should you pick?
As of Nov 13, 2026, we pick Incogni: it is second in our ranking of data removal services, and it grades higher too, 1.8 against 1.4.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Incogni grades higher on value for money and ease of use. They get the same grade on the free plan, features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Incogni
Automated data broker opt-outs from the company Surfshark started
PrivacyDuck
Hand-managed data broker removal sold as one flat household plan
Which one is for you
Pick Incogni if
- Fits if you live in the EU, the UK, Canada or the US and want removals sent without doing them yourself
- Works for a household of up to 5 on a Family plan, at $191.88 a year
Look elsewhere if
- Skip it if you want to try it before paying, as there's no free plan or trial, only a 30-day money-back guarantee
- Pricey if you pay monthly: $15.98 against $7.99 a month on the yearly plan
- Tight if you've had many addresses or numbers, as its terms allow one adult and three extras per account
- Pricey if you need custom removals, web scanning or phone support, which start on Unlimited at $179.88 a year
- Not for you if you live outside the US, Canada, the EU, the UK, Switzerland, Norway, Iceland or Liechtenstein
Pick PrivacyDuck if
- Fits if you want people to handle removals for one household
- Works for someone in the US who wants a single plan
Look elsewhere if
- Pricey if you're one person, as the plan is $299 a year for a household
- Skip it if you want apps or extensions, as none are listed
- Not for you if you're outside the US, since signup asks for a US state
- Watch out: the pricing page says one household while the family page lists 20% to 30% off 2 or more plans
- Watch out: the card statement shows the billing company, PrivacyPros
How we grade them
| 1.8GPAIncogniWeak | 1.4GPAPrivacyDuckWeak | |
|---|---|---|
| Value for money | CStandard is $7.99 a month billed yearly at $95.88, right in the middle of what removal services charge. Pay monthly and it's $15.98, twice as much. Custom requests for sites outside its list need Unlimited, at $179.88 a year. | D$299 a year is about $24.92 a month, where this category's dearest tenth begins, and it is one plan for one household. |
| Free plan and trial | FNo free plan and no trial, so you pay before a single request goes out. There's a 30-day money-back guarantee if it disappoints, but that isn't a trial. | FNo free plan or trial. A free scan shows where your data is before you pay. |
| Features | CThe core job is done: Incogni says it sends requests to 420+ brokers, keeps resending them, and on Unlimited takes custom requests for 3,000+ more sites. The gap is in its terms, which cap each account at three extra emails, addresses or phone numbers. | CRemoval from 400+ sites, past names, aliases, and email and phone masking, with people handling cases. That does the removal job, with no extras like a VPN or password manager. |
| Ease of use | BNo App Store rating on record, but there's barely anything to do. You sign an authorization form once and it files the requests, with a dashboard showing each broker's status and expected removal time. | CNo store rating on record, and signing up means giving personal details and a US state. |
| Platforms and integrations | CWeb only. There's no app on its site, and no integrations or API on record. It's for residents of the US, Canada, the UK, the EU and a few other European countries. | CA web login only, with no mobile apps or browser extensions listed. |
| Best for | hands-off removals in the US, UK and Europe | people-search removal done by a team |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Incogni and PrivacyDuck. How we grade
Price against what you get
Incogni starts at $7.99 a month and scores 2.3 out of 4 on features, ease of use and platforms. PrivacyDuck starts at $24.92 a month when paid by the year and scores 2.0.
Incogni scores higher and starts $16.93 a month lower. Of the other data removal services on the chart, 1 scores higher than Incogni for less, and 8 score higher than PrivacyDuck for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
At a glance
| Incogni | PrivacyDuck | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | $7.99 per month, billed yearly at $95.88 ($15.98 billed monthly) | $299 per year, billed annually |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Incogni Inc. | Privacy Duck |
| Price read from | incogni.com | privacyduck.com |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
Incogni
- Available only to residents of the US and its territories, Canada, the EU, Switzerland, the UK, Norway, Iceland and Liechtenstein.
- There is no free plan or trial; Incogni offers a 30-day money-back guarantee, and paying monthly costs twice the yearly rate.
- Its terms limit each account to one adult and up to three extra emails, addresses or phone numbers for removal requests.
- Custom removals, automatic web scanning and phone support are only on the Unlimited and Family Unlimited plans.
PrivacyDuck
- There is one plan at $299 per year and no free tier or free trial; a free scan shows where your data is exposed before you pay.
- The pricing page says the plan covers one household, while the family page lists discounts of 20% to 30% for 2 or more paid plans; check which applies before buying.
- It is a service run by a small team and is used through a web login; no mobile apps or browser extensions are listed.
- Coverage is US-focused: the signup form asks for a US state, and the card statement shows the billing company, PrivacyPros.
Key features
Incogni
- Automated removal requests
- Incogni says it covers 420+ data brokers, public and private, and that Deloitte checked that figure. You sign an authorization form once and it files the requests for you.
- Recurring requests
- It rescans people-search sites and sends fresh requests on a schedule, so a broker that adds you back gets another request. Annual plans run year-round.
- Requests to private brokers
- For brokers with private databases that cannot be searched, Incogni uses your region to pick the ones likely to hold your data and sends them opt-out requests anyway.
- Custom removals
- Unlimited plans let you submit links to any page showing your details, and a privacy specialist works on removing it. Incogni says this reaches 3,000+ further sites.
- Progress reports and dashboard
- A dashboard shows each broker's status and expected removal time, and monthly reports track what has been removed.
- Family accounts
- Family plans cover you and up to 4 other people from one account, with or without custom removals.
PrivacyDuck
- Removal from 400+ sites
- Files removal requests with more than 400 data brokers and people-search sites, and says a team does the filing by hand where it matters.
- Household coverage
- One plan covers every family member connected to you, including unlimited aliases, previous names and email addresses.
- Rescans every 90 days
- Checks again every 90 days so that listings that reappear are caught and removed.
- Progress reports
- Sends a progress report each quarter by email or text.
- Custom removal requests
- Handles custom removal requests alongside its automated services.
- Email and phone masking
- Includes email and phone masking tools in the plan.
Plans
Incogni
Standard$7.99
per month, billed yearly at $95.88 ($15.98 billed monthly)
Automated, recurring removals from 420+ data broker sites by Incogni's count, for one person with several emails, addresses and phone numbers.
Unlimited$14.99
per month, billed yearly at $179.88 ($29.98 billed monthly)
Adds unlimited custom removal requests for 3,000+ further sites by Incogni's count, automatic web scanning and live phone support.
Family$15.99
per month for up to 5 people, billed yearly ($31.98 billed monthly)
Standard's automated removals for you and up to 4 other people, managed from one account. $191.88 a year.
Family Unlimited$22.99
per month for up to 5 people, billed yearly ($45.98 billed monthly)
Unlimited's custom removals and phone support for each of up to 5 members, with family account management. $275.88 a year.
PrivacyDuck
Standard Protection$299
per household / year, billed annually
Removal from 400+ sites for one household, unlimited aliases and past names, email and phone masking, and email, chat and phone support.
Ways to pay less
Incogni
- Annual discount
50% off with yearly billing
Incogni's pricing page says yearly billing saves 50%: Standard is $95.88 a year against $15.98 a month, and Family $191.88 a year against $31.98 a month.
PrivacyDuck
- Other savings
Multi-plan discount: 20% to 30% off
PrivacyDuck's family page lists 20% off for 2 paid plans, 25% off for 3 and 30% off for 4 or more.
Common questions
Which is cheaper, Incogni or PrivacyDuck?
As of Nov 12, 2026, Incogni is cheaper to start with: $7.99 a month, against $24.92 a month when paid by the year for PrivacyDuck. Incogni starts at $7.99 per month, billed yearly at $95.88 ($15.98 billed monthly), and PrivacyDuck starts at $299 per year, billed annually.
Which has a free plan, Incogni or PrivacyDuck?
As of Nov 12, 2026, neither Incogni nor PrivacyDuck has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.