lemlist vs Snov.io
We give lemlist and Snov.io the same GPA: 2.8 out of 4.0. They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
lemlist
Cold email and LinkedIn sequences with a built-in lead database
Snov.io
Email finder, verifier and cold outreach suite with a small CRM
How we grade them
| 2.8GPAlemlistGood | 2.8GPASnov.ioGood | |
|---|---|---|
| Value for money | AFive people share the Email plan, which has unlimited users: $55 a month billed yearly for 50,000 emails, $11 a head, a third of the cheaper quarter. LinkedIn, calls and SMS are another story: Multichannel is $87 per user billed yearly, in this category's dearest tenth. | A$29.25 a month billed yearly for the whole team, since every plan has unlimited seats: about $5.85 a head for five, well under this category's cheaper quarter ($34). That buys 1,000 credits and 5,000 campaign recipients a month. |
| Free plan and trial | CNo free plan you can send from, since Freemium can't launch campaigns. The 14-day Multichannel trial needs no card and gives 200 credits and 50 emails a day, but leaves out lemwarm and calling. | CA free plan that renews every 30 days: 50 credits, 100 recipients, 1 warm-up slot and 25 enrichment tokens. It never runs out, but 50 credits is a sample, not a month of prospecting. |
| Features | BThe whole job: emails, LinkedIn invites, messages and voice notes, calls, SMS and WhatsApp in one sequence, with conditions and an automatic stop on a reply. Warm-up, a 650M-lead database and one inbox for every channel sit alongside. | BAn email finder, 7-tier verification, a prospect database, LinkedIn and website extensions, email and LinkedIn campaigns, warm-up and a small CRM, with phone numbers through enrichment tokens. It covers the whole job. |
| Ease of use | CNo App Store rating on record. There's a fair bit to set up, from senders and warm-up to conditional steps and personalized images, so give it a few days before a sequence feels right. | CNo App Store rating on record. With campaigns, warm-up, a CRM and separate allowances for credits, recipients and tokens, there's more to learn than in a plain email finder. |
| Platforms and integrations | BWeb, plus a Chrome extension that runs lemlist from Gmail and LinkedIn on Multichannel. HubSpot, Salesforce, Pipedrive, Zapier, Make, n8n, Clay and Aircall connect, and there's a public API. No phone or desktop app. | BWeb and Chrome extensions, with HubSpot, Pipedrive, Clay, Zapier, Make, Calendly and Gmail, plus MCP access. No desktop or phone apps. |
| Best for | email and LinkedIn in one sequence | email finding and cold outreach on one cheap bill |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: lemlist and Snov.io. How we grade
Where they differ
- lemlist starts at $55 per month for 50,000 emails, billed yearly ($69 monthly). Snov.io starts at $29.25 per month for 1,000 credits, billed annually.
- Snov.io has a free plan. lemlist does not, though it has a free trial.
- lemlist also covers templates and AI agents.
- Snov.io also covers web clipper and sales pipeline.
At a glance
| lemlist | Snov.io | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $55 per month for 50,000 emails, billed yearly ($69 monthly) | $29.25 per month for 1,000 credits, billed annually |
| Free plan | None | Free plan (called Trial): 50 credits and 100 recipients that renew every 30 days, 1 warm-up slot and 25 enrichment tokens. It does not expire. |
| Free trial | 14-day free trial of Multichannel, no card required, with 200 credits and 50 emails a day | None listed |
| Web | ||
| Browser extension | ||
| Made by | lempire | Snov.io Inc. |
| Price read from | lemlist.com | snov.io |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
lemlist
- Sales teams that combine cold email with LinkedIn and calls
- Teams sending email at volume with many users on one bill
- Senders who personalize each message with images or conditional text
Snov.io
- Small teams that want lookups and cold email under one bill
- Teams of any size, since every plan has unlimited seats
- People who build lists from LinkedIn and company websites
Worth knowing
lemlist
- No free plan for sending: after the trial, accounts drop to Freemium, which cannot launch campaigns. The trial itself leaves out lemwarm and calling.
- Lead data costs extra: the enrichment add-on is $16 a month billed yearly ($20 monthly) for 2,000 credits, and buying signals $21 ($29) for 100.
- On Multichannel, WhatsApp is $20 per user a month, extra email senders $9 each a month, and SMS needs a $15 a month number plus 6 credits a text.
- LinkedIn, SMS and calling need the per-user Multichannel plan; SSO, custom roles and CRM-embedded use are Enterprise only.
Snov.io
- LinkedIn automation is a separate subscription at $69 a month per LinkedIn account, or $59 with a paid plan.
- Phone numbers are paid for with enrichment tokens, which are a separate allowance from email credits.
- Snov.io's billing FAQ says it does not offer partial or full refunds on monthly or annual plans.
- Unused recipients expire at the end of each billing period on every plan; credits roll over only while the plan stays active.
Key features
lemlist
- Multichannel sequences
- Campaigns mix emails with LinkedIn visits, invites, messages and voice notes, calls, SMS and WhatsApp, with conditional next steps and an automatic stop.
- lemwarm and deliverability tools
- Warm-up, inbox rotation, rotating IPs, custom tracking domains, sending limits and a deliverability hub with alerts are included on every plan.
- Lead database and finders
- Search more than 650 million leads and find emails and phone numbers through 25+ data providers, paid for with credits: $1 covers 20 emails or 5 phone numbers.
- Personalization
- Liquid syntax for conditional content, custom variables, personalized images and AI-written lines tailored to each lead.
- lemAgent and AI agents
- lemAgent plus signal, enrichment and messaging agents research leads and write outreach. AI also flags reply intent and out-of-office replies and drafts answers.
- Unified inbox and extension
- Replies from every channel land in one inbox, and on Multichannel a Chrome extension runs lemlist from Gmail and LinkedIn.
Snov.io
- Email finder and domain search
- Find a verified address from a name and company, or list the people and contacts at a domain. Each prospect or email found costs 1 credit.
- 7-tier email verification
- Checks single addresses or lists of up to 100,000 per file, with greylisting bypass, for 1 credit per address.
- Chrome extensions
- An Email Finder extension for company websites and a LinkedIn Prospect Finder that saves profiles with their contacts.
- Multichannel campaigns
- Email and LinkedIn sequences with A/B testing, a unified inbox and unlimited follow-ups. A recipient is charged once per billing period.
- Enrichment and phone numbers
- Enrichment tokens pull verified phone numbers, LinkedIn profile details and company data, or fill gaps with AI from public web data.
- Warm-up and sales CRM
- Mailbox warm-up and deliverability checks, plus a deal pipeline with tasks and Google Calendar sync.
Plans
lemlist
Email$55
per month for 50,000 emails, billed yearly ($69 monthly)
Unlimited users and email senders, lemwarm, the lead database and AI agents. Price rises with volume: $71 a month at 100,000 emails, billed yearly.
Multichannel$87
per user / month, billed yearly ($109 monthly)
Unlimited emails and messages, 5 email senders per user, LinkedIn and SMS steps, a call dialer, and lemlist inside Gmail and LinkedIn.
EnterpriseCustom
Multichannel plus lemlist inside your CRM, custom roles, SSO and SAML, custom terms and a dedicated account manager.
Snov.io
Trial$0
The free plan: 50 credits and 100 campaign recipients every 30 days, 1 mailbox warm-up and 25 enrichment tokens.
Starter$29.25
per month for 1,000 credits, billed annually ($39 billed monthly)
5,000 recipients, 75 enrichment tokens, 3 warm-ups, unlimited senders and campaigns, the Chrome extensions and MCP access.
Pro$74.25
per month for 5,000 credits, billed annually ($99 billed monthly)
Pro S, with 25,000 recipients and unlimited warm-ups. The price rises with credits: $141.75 for 20,000, $276.75 for 50,000, $553.50 for 100,000.
Custom UltraCustom
From 200,000 credits and 400,000 recipients, unlimited warm-ups, credit rollover and top priority support, through sales.
Ways to pay less
lemlist
- Annual discount
Save 20% with yearly billing
lemlist lists a 20% saving for yearly billing and 10% for quarterly: Email at 50,000 emails is $55 a month yearly, $62 quarterly and $69 monthly.
Snov.io
- Annual discount
25% off with annual billing
Snov.io's pricing page and billing FAQ say annual billing takes 25% off every plan; quarterly billing takes 5% off.
