Apollo.io vs Snov.io
We give Apollo.io a 2.4 GPA and Snov.io a 2.8, out of 4.0. Snov.io grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Apollo.io
B2B contact database with built-in email sequences and a dialer
Snov.io
Email finder, verifier and cold outreach suite with a small CRM
How we grade them
| 2.4GPAApollo.ioFair | 2.8GPASnov.ioGood | |
|---|---|---|
| Value for money | C$245 a month for five on Basic, billed yearly: $49 a seat, right at this category's dearer quarter ($49). That buys 30,000 credits a seat a year, about 2,500 a month each, pooled, at 1 credit an email and 8 a phone number. | A$29.25 a month billed yearly for the whole team, since every plan has unlimited seats: about $5.85 a head for five, well under this category's cheaper quarter ($34). That buys 1,000 credits and 5,000 campaign recipients a month. |
| Free plan and trial | CA free plan for good with 900 credits a seat a year, 2 sequences and 250 emails a day, plus a 14-day trial of the paid plans. But 900 a year is 75 a month, a cap you'll hit if you prospect every day. | CA free plan that renews every 30 days: 50 credits, 100 recipients, 1 warm-up slot and 25 enrichment tokens. It never runs out, but 50 credits is a sample, not a month of prospecting. |
| Features | BAbout 240 million contacts with emails and phone numbers, waterfall enrichment, unlimited sequences, a dialer, call recording and a Chrome extension. It covers the whole job, and the outreach after it. | BAn email finder, 7-tier verification, a prospect database, LinkedIn and website extensions, email and LinkedIn campaigns, warm-up and a small CRM, with phone numbers through enrichment tokens. It covers the whole job. |
| Ease of use | CNo App Store rating on record. It's a big web app with a database, sequences, mailboxes and a dialer, so expect a learning curve before it pays off. | CNo App Store rating on record. With campaigns, warm-up, a CRM and separate allowances for credits, recipients and tokens, there's more to learn than in a plain email finder. |
| Platforms and integrations | BWeb and a Chrome extension that works on LinkedIn, Gmail and CRMs, with Salesforce, HubSpot, Pipedrive, Outreach, Salesloft and Slack. No desktop or phone apps on record. | BWeb and Chrome extensions, with HubSpot, Pipedrive, Clay, Zapier, Make, Calendly and Gmail, plus MCP access. No desktop or phone apps. |
| Best for | contact data and outreach in one account | email finding and cold outreach on one cheap bill |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Apollo.io and Snov.io. How we grade
Price against what you get
Apollo.io starts at $49 a month for each person and scores 2.7 out of 4 on features, ease of use and platforms. Snov.io starts at $29.25 a month and scores 2.7.
They score the same, and Snov.io starts $19.75 a month lower. Of the other lead and email finders on the chart, 1 scores higher than Apollo.io for less, and none scores higher than Snov.io for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Apollo.io starts at $49 per seat / month, billed annually. Snov.io starts at $29.25 per month for 1,000 credits, billed annually.
At a glance
| Apollo.io | Snov.io | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $49 per seat / month, billed annually | $29.25 per month for 1,000 credits, billed annually |
| Free plan | 900 credits per seat a year, granted monthly, 2 sequences, basic filters, 250 emails a day from 1 mailbox, and the Chrome extension. | Free plan (called Trial): 50 credits and 100 recipients that renew every 30 days, 1 warm-up slot and 25 enrichment tokens. It does not expire. |
| Free trial | 14-day trial of Basic or Professional with 75 credits | None listed |
| Web | ||
| Browser extension | ||
| Made by | ZenLeads Inc. (Apollo.io) | Snov.io Inc. |
| Price read from | apollo.io | snov.io |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Apollo.io
- Sales teams that want contact data and outreach in one account
- Founders trying outbound prospecting on a free plan
- Reps who prospect from LinkedIn through a browser extension
Snov.io
- Small teams that want lookups and cold email under one bill
- Teams of any size, since every plan has unlimited seats
- People who build lists from LinkedIn and company websites
Worth knowing
Apollo.io
- Phone numbers cost 8 credits each against 1 for an email, and unused credits expire at the end of each billing cycle.
- All seats on an account must be on the same plan, and Organization requires at least 3 seats.
- Downgrades take effect at once with no refund, and annual plans cannot move to monthly mid-term.
- Inbound visitor identification costs $119 to $639 per team a month on top of a plan, billed annually.
Snov.io
- LinkedIn automation is a separate subscription at $69 a month per LinkedIn account, or $59 with a paid plan.
- Phone numbers are paid for with enrichment tokens, which are a separate allowance from email credits.
- Snov.io's billing FAQ says it does not offer partial or full refunds on monthly or annual plans.
- Unused recipients expire at the end of each billing period on every plan; credits roll over only while the plan stays active.
Key features
Apollo.io
- Contact and company database
- Search about 240 million contacts and 30 million companies by title, company, intent topics and other filters. Paid plans unlock advanced filters.
- Credits for emails and phones
- Revealing a verified email costs 1 credit and a phone number 8. Credits are pooled across the team, reset each billing cycle and do not roll over.
- Email sequences
- Multi-step outreach from connected mailboxes. The free plan allows 2 sequences and 250 emails a day; paid plans add unlimited sequences and any email provider.
- Chrome extension
- Shows emails and numbers for people on LinkedIn, company websites, Gmail and CRMs, and adds them to lists or sequences. Works on every plan.
- Enrichment and waterfall
- Fill in missing fields for CSV files, CRM records and API calls. From Basic, waterfall enrichment checks partner sources when Apollo has no match.
- Dialer and call recording
- A US dialer billed in credits, call recording with AI insights, and an Advanced Dialer add-on with parallel and international calling.
Snov.io
- Email finder and domain search
- Find a verified address from a name and company, or list the people and contacts at a domain. Each prospect or email found costs 1 credit.
- 7-tier email verification
- Checks single addresses or lists of up to 100,000 per file, with greylisting bypass, for 1 credit per address.
- Chrome extensions
- An Email Finder extension for company websites and a LinkedIn Prospect Finder that saves profiles with their contacts.
- Multichannel campaigns
- Email and LinkedIn sequences with A/B testing, a unified inbox and unlimited follow-ups. A recipient is charged once per billing period.
- Enrichment and phone numbers
- Enrichment tokens pull verified phone numbers, LinkedIn profile details and company data, or fill gaps with AI from public web data.
- Warm-up and sales CRM
- Mailbox warm-up and deliverability checks, plus a deal pipeline with tasks and Google Calendar sync.
Plans
Apollo.io
Free$0
900 credits per seat a year, granted monthly. 2 sequences, basic filters, 25-record selection limit and 250 emails a day.
Basic$49
per seat / month, billed annually, 30,000 credits a seat a year
Unlimited sequences, advanced filters, CRM integrations, waterfall enrichment, email warmup and the US dialer (credits apply).
Professional$79
per seat / month, billed annually, 48,000 credits a seat a year
Adds A/Z testing, AI lead scoring, 4,000 minutes of call recording with AI insights and more automated workflows.
Organization$119
per seat / month, billed annually, 72,000 credits a seat a year
Minimum 3 seats. Adds 12 intent topics, 8,000 recording minutes, unlimited inbound routers, SSO and advanced security.
Snov.io
Trial$0
The free plan: 50 credits and 100 campaign recipients every 30 days, 1 mailbox warm-up and 25 enrichment tokens.
Starter$29.25
per month for 1,000 credits, billed annually ($39 billed monthly)
5,000 recipients, 75 enrichment tokens, 3 warm-ups, unlimited senders and campaigns, the Chrome extensions and MCP access.
Pro$74.25
per month for 5,000 credits, billed annually ($99 billed monthly)
Pro S, with 25,000 recipients and unlimited warm-ups. The price rises with credits: $141.75 for 20,000, $276.75 for 50,000, $553.50 for 100,000.
Custom UltraCustom
From 200,000 credits and 400,000 recipients, unlimited warm-ups, credit rollover and top priority support, through sales.
Ways to pay less
Apollo.io
- Annual discount
Save 24% with annual billing
Apollo's pricing page shows a 24% saving on paid plans when billed annually instead of monthly.
- Startups
50% off for a year for early-stage startups
Startups with fewer than 20 employees, no Apollo subscription and a link to a partner program get 50% off Basic or Professional for a year, up to 5 seats.
Snov.io
- Annual discount
25% off with annual billing
Snov.io's pricing page and billing FAQ say annual billing takes 25% off every plan; quarterly billing takes 5% off.
